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Product Launch Disasters, Delayed Planes & Flat Tires
What do you think these three things have in common? Well besides the obvious, that we wouldn’t want any of these to happen to us, or wish them upon anyone else… The commonality in these three things, is each of them has happened to me… Thankfully only two of them have happened in one week, the other one occurred many moons ago. So the two I had happen to me this week are the flat tire and the delayed plane. The ironic part about the delayed plane is not once in my 7 trips I’ve taken this year was I ever delayed or have any issues flying. So the one…
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Missed Product Launch Opportunities or Creating Money-Making Products….
Hmm, as I sit here in my comfortable laid back office, enjoying this amazing spring type weather in June in Jersey, the dog is sleeping at my feet, and I’m having twinges of second thoughts for having to cancel my trip this week to Jeff Walker’s Platinum Product Launch Mastermind Group. I know, I know, I made my decision and it’s all said and done, but it doesn’t stop those thoughts, you know the ones that just pop in your head to mess you up. Those thoughts driven by the ego to stop you in your tracks… Thank goodness I can recognize them right away now and not pay them…
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Luck is related to choices….
This is what Dan Kennedy said to me — “Luck is related to choices…” This totally made me hunker down and think about this very deep statement. You see I’ve believed in luck all my life, but I never thought it had anything to do with me and my choices. I always thought that the luck was simply about being in the right place at the right time, or maybe even silly as it seems, because I’m part Irish. I NEVER thought it was because of something I did. So here was Dan Kennedy, the millionaire maker, telling me over dinner that luck was about choices… Since that dinner I…
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Your Singing Frog Won’t Make You Rich If Nobody Sees It!
There’s an old cartoon that taught me an interesting lesson. Odds are, you might have seen it a thousand times, but I bet you’ve never watched it as a learning tool for your business! In the cartoon, a man is down and out on his luck. Then, one eventful day, he finds a frog. But this is no ordinary frog… it can sing and dance! The man immediately sees dollar signs and realizes this little green guy will make him rich! So he rents out a theater and puts a sign in front of the building, saying “SINGING FROG!” Well, nobody comes to watch it. So he thinks for a…
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The Process of Getting New Clients…
I wrote this while I was sitting in the President’s Club in Cleveland, on Sunday, waiting for my plane back home to New Jersey. I was going over all my notes I took from Dan Kennedy & AWAI’s Business of Copywriting Workshop. As I was looking over my many pages, it struck me that this might make for a good blog this week. The focus of his workshop was on the BUSINESS of Copywriting. I was at this conference because Dan had asked me to speak. He thought my story of how I’ve used his principles to grow a really nice direct response marketing, coaching, and consulting business might help…
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Decide That You Will Succeed & Then Do it!
Sitting here in Dallas at the Glazer-Kennedy Superconference I’m reminded what success really is… In fact, I just heard Joan Rivers speak and then met her afterwards. What an inspiring woman. Not only is she funny, she’s also resilient and incredibly successful with her jewelry business. She has the biggest most successful jewelry business on television. The lesson I learned from her today is that she had many failures along the way, and lost her husband (he committed suicide) because of these failures. What I loved about Joan is that not only is she resilient, she always says a resounding “Yes” to her success. I love this because I’ve actually…
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Do You Truly Connect With Your Clients & Prospects?
One of the biggest mistakes I see in marketing is the idea that advertising is purely a numbers and branding game. If you can get enough people to see your name or your product, you’ll eventually get the sale, right? Wrong. Many companies waste millions of dollars on marketing because they ignore a vital part of the process: Truly Connecting with your clients on a deeper level. I’ll let you in on another one of those marketing secrets that aren’t really a secret… Getting other people to talk about you is much more powerful than anything you can say about yourself. That’s the reason people research a product before they…
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Success equals: inspiration, perspiration and a little bit of “woo woo….”
I’m sitting here on vacation in Sedona, don’t yell at me for “working.” The real thing is, writing isn’t work for me at all, I truly love to do it… This is such a spiritual and artistic place, it got me thinking… That’s when it hit me, I noticed for the first time how long it actually takes for my heart to catch up with my head. I mean I know stuff, a lot of stuff, I constantly read, go to workshops, conferences, etc. And then I start hearing the same thing over and over again. Yet the truly amazing part is sometimes how long it takes from knowing it…
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5 Tips to Maximize Attending Your Next Event
One way I’ve really been able to boost my business and get more new clients is by attending the same 3 conferences each year. Obviously, there are many other benefits of attending conferences, which I will soon reveal to you. The real key is that conferences are a great tool for networking and finding new business. Don’t be afraid to introduce yourself to people around you. It is always hard to take that first step but if you are like me, there is always someone that catches my attention and I really would like to talk to that person and ask them a question or two so just do it!…
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Don’t Give Up Before the Miracle – Geaux Saints!
Another one of my favorite quotes from my amazing coach, Ms. Debbie Phillips (www.debbiephillips.com) – “Don’t give up before the miracle!” This quote has been around the corner whenever I needed or didn’t even know I needed it. Funny how that happens, things enter our consciousness and our awareness usually when it’s something we need right then. (My second favorite quote is “Life is a series of thousands of tiny miracles,” Mike Greenberg.) I’m going to tell you something that I haven’t told anyone… I almost gave up, almost threw in the towel on my business. It was 4 years ago. I had started my new direct response marketing business…
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Copy writing is King in Business
It was only 7 years ago that I was in corporate America and my job as Director of Corporate Communications was going swimmingly well. Not only did I create the new department and run it, I was also in charge of all of our employee communications publications. I never really thought of myself as a writer and certainly never had any dreams or aspirations to be an author or writer. However I had been writing most of my life, albeit in a daily journey, it was still writing none-the-less. It wasn’t until this position, where I was called upon to write on a daily basis that I truly “got” what…
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Some Tips For a Stress Free Holiday…
As I’m writing this, I just finished making yet another batch of Christmas cookies. Then I had to hurry up and get cracking on this blog or you wouldn’t be reading it right now! For me there’s always a love-loathe relationship with this time of year. I love the holidays because there are so many fun traditions, time to spend with family, friends, great food and wonderful holiday treats. The loathe part, or rather the dislike part comes in with the stress of shopping, buying and wrapping presents, plus writing and mailing cards, making of cookies, and on and on… The good news is my holidays are so much better…
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The Real Secret to Being Incredibly Successful Selling Online
I was debating back and forth whether to write about this or not because the “real” secret to being incredibly successful selling online is that it’s really NOT a secret at all! In fact, everyone who sells online inherently knows this so called “secret,” but the real challenge is in creating it and making it happen. So are you ready? Here’s the secret – The real trick to being very successful in selling online is building a relationship with your prospect and customer. That’s it. This is the key, to create and connect on an emotional level with your prospects and customers. And not only connecting with them, but diving deeper into…
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How You Can Get More Clients Now, In Any Economy…
Aren’t we supposed to be in a recession this year? If so, please tell me why I’m having the best year yet in my business? Why is my business booming and other businesses are not? This is a huge question and guess what? I do have some very important answers for you, answers that you might want to take note of and even do some of these things in your business – start now. What I’m going to reveal to you really works, and I know they work because they’ve worked for me and my clients and countless others I’ve learned them from, so here we go, get ready to…
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5 Proven Ways to “Boost” Your Response From Your Marketing Efforts
While driving back in the pouring rain from Mike Capuzzi’s Response Boosting Workshop in Philadelphia, it dawned on me that the pounding rain on my windshield was much like all the ads I get bombarded with each and every day online and offline. (The fact that my windshield wiper blade broke in mid-trip didn’t really help me see better either! Good thing Philadelphia is only 90 minutes from my house.) It was a fantastic thing, to attend Mike’s workshop. Because I left there with boatloads of information on how to increase my response rate for my marketing. Since we are being bombarded by ads each and every day, much like…