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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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    Are You Hard Wired To Fail?

    March 16, 2012 / No Comments

    Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Productivity,  Prospects,  Questions,  Risk,  Survey Tips & Techniques

    How to Give Your Customers Exactly What They Want

    March 8, 2012 / No Comments

    Technique #1:  Start With Your Outcome, Not Questions  This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box. Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.” Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  Mystery,  Productivity,  Survey Tips & Techniques

    Solving the Mystery of What Your Clients Want

    March 1, 2012 / 2 Comments

    Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game. Unless… you know the secret of predicting exactly what your clients want and are looking for.  Today, I am going to share that secret with you. In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions: What do…

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    Shannon McCaffery
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    The Right Attitude & Mindset is a Must ~Be like the Bee~

    January 18, 2012 / 1 Comment

                           Aerodynamically, the bumblebee should not be able to fly, but the bumblebee does not know it so it goes on flying anyway. ~ Mary Kay Ash There is a saying that goes, “You are your own worst critic.”  This simple six-word sentence is especially true when it comes to negative thoughts.  In the last two weeks, I have encouraged you to take big risks about your life, business, and even your actions.  I can challenge you and motivate you to reach these amazing goals, but there is one thing I cannot do.  I cannot take away your own negative thoughts that probably consume you when something really positive is…

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    Shannon McCaffery
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