-
Why did you start your business? (Or why are you working where you do?)
When I first started my business back in 2006, it wasn’t because I wanted to go out on my own. I was incredibly scared and a bit freaked out. I spent all my life in corporate America. In fact, I had been laid off unexpectedly 2 years earlier and failed miserably as an entrepreneur. So I went back to corporate, and honestly, it was ok. Yet, I felt it in my bones, I was definitely not living my life purpose. There came a point when I was just kind of done with being an employee. So, when they laid me off in 2006, I knew I had to make a choice.…
-
How picking the best strawberries could boost your business :-)
Have you ever been shopping for fresh berries at the grocery store? The other day, while picking out some strawberries in the huge fruit section at Costco, I noticed the fascinating decision-making process of fellow berry enthusiasts. As I stood there, engrossed in the fruity frenzy, I couldn’t help but notice the thoughtful deliberation each person displayed. No one simply grabbed the first container they saw. It was like witnessing a secret ritual of strawberry selection. My Curiosity was piqued, and I began to think, “What criteria do these people use to determine which container is the perfect one that will go home with them?” After all, there’s more to it than just…
-
Case Study – REI – How they use Soulful Marketing Principles
I’m excited to dive into a more extensive case study with you. We’re going to explore some core principles of Soulful Marketing, and how it has created immense success into some well known niche brands. My hope is that it will spark some creative ideas on how you can weave these principles into your own business. Let’s take a look at one of my favorite stores/brands – REI. Alice and I have been to most of them in Northern CA and Oregon! We plan on camping later this year and had to stock up on some stuff. That’s why I decided they’d be a terrific case study. Before I share…
-
Got A Question? Need Some Guidance?
What I’ve learned over the many years in business working with clients is that they always come to me with something specific that they need help with. It’s usually something like – All of these issues above have one thing in common – They all need guidance on one project or one tactic. In my experience, I’ve found something very interesting when an entrepreneur comes to me for help with one thing — nine times out of ten; it’s not just the one thing they need help with. Or the one thing will entail lots of other things that need to be done… That’s why I always ask more questions on our…
