• Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Marketing,  Testimonials

    The four types of testimonials that get results…

    In my previous blog, I gave you a simple overview of testimonials. Today we’re going to dig a little deeper.  In fact, I am going to let you in on a secret that most people don’t know:  There are four types of testimonials and each are used to overcome different objections that potential customers may have. 1.  Benefits: Apprehension to trying a new product/service is a normal reaction, especially in this tight economy.  Many people have to watch how and what they spend their money on, so often they stick with what they know.  With this type of testimonial though, people are not only seeing others buying your product/service but…

  • Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Testimonials

    The Best Way To Get New Clients —

    Testimonials are THE best way you can sell yourself and sell your business AND ultimately get new clients.  And the beauty is you are not the one doing the selling, your customers are. And believe me there is no better way than to have other people sell you. Why? Having testimonials will build your credibility and your believability.  They create support for you and your business. And if you have a great product or a service you totally deserve these kudos from having testimonials. What are testimonials going to do for you?  Let’s say you have a prospect that is hesitant to buy or they’re nervous about giving you their hard-earned money. A…

  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques,  Technology

    Commit to Your Plan to Create Success

    I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.”  He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why.  So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…

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