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    How to Give Your Customers Exactly What They Want

    March 8, 2012 / No Comments

    Technique #1:  Start With Your Outcome, Not Questions  This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box. Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.” Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first…

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    Shannon McCaffery

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