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Challenges, Clients & Customers, Dog Marketing, Entrepreneurs, Marketing, Product Creation, Product Launches, Questions
Change is Inevitable
When I worked in Corporate America in the late 1990s and early 2000s, I had an amazing executive coach who I worked with for ten years. One of the things we focused on was how to deal with change, cuz at that point, I was dealing with at least two layoffs in three years. I often joked that I’d become a professional interviewer. The one quote that always stuck in my head about that time frame was, “Change is inevitable.” This is true, not just for your personal life. This is also true for your business. I guarantee over the course of your business. It will morph and change as you…
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Marketing lessons from a popular weigh loss app
I love looking at popular brands and then breaking down their online dream client experience to see how it works. Yeah, I’m kind of geeky like that. The fascination is not just about the how. It’s also about the who, the what, and the why too. My recent experience is with a brand you may know of – Noom. In this blog post, I want to share with you some of my discoveries about their dream client experience and how it can help you in your business. I’ve had many friends and colleagues who have raved about Noom for losing weight. I remember checking it out a while back and getting…
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Getting Scrappy & Curious – Let’s Go Down The Rabbit Hole
Come down this rabbit hole with me. :-) One of the main ways to improve ranking on Google searches is to get higher-ranked like-minded sites like Inc, Forbes, Amazon, GoodReads, and others to LINK TO YOUR SITE. (Yeah sometimes not an easy feat.)
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Something a bit off the beaten path than my usual blogs…
Each week, when I sit down to write my weekly eNewletter, the idea usually just comes to me. I LOVE my intuition and connection with my inner writing and marketing guide. Yet, I often wonder if you’re a bit disappointed when you get this each week that I’m not giving you enough about marketing, launching, and making money… (If you have thoughts on this, leave a comment, I’d love to hear what you think.) Especially when I write an email like today’s – Something a bit off the beaten path, and it’s a bit of a long story. So tuck in, or save and read later. Before I get to my story……
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The process of breaking through your internal barriers to creating new ideas
I’m wondering if you’re anything like me and have a ton of books in your “Save for later” category on Amazon. You know, the books people recommend on your Zoom calls, podcasts, and Facebook groups, listed in the back of like-minded author’s books, and more. Well, I finally went through mine last week and was pretty surprised at the number of books I’ve saved. Of course, I have no clue who recommended them and why. So, it was a bit of clicking and reading to figure out which ones would make it into my cart. I ordered a slew of them and just finished one that I thought was incredibly…
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Your Words Matter – How to easily attract your dream clients
That’s why it’s more important than ever that what you write, and share emits your personality, vision, and values and ultimately connects with your dream clients. It’s about creating a powerful connection with your dream clients based on you being you - your most authentic and transparent self. Love this quote by Oscar Wilde that definitely rings true - “Be yourself; everyone else is already taken.”
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What’s all the fuss about AI & copywriting?
It seems that all the email lists I’m on can’t stop talking about AI and copywriting. Are you finding this too? (Or maybe it’s just me on too many copywriting lists!) I find it a bit fascinating. It’s like the next big thing in tech and copy – ChatGPT (GPT = Generative Pretrained Transformer – hmmm sounds very techy.) People are likening it to some kind of copywriting second coming or doomsday scenario. Saying things like… – OMG, There won’t be any jobs. – There will be a massive firing of writers. – Businesses will fail if they don’t get on board with it. You will lose out on not being up-to-date…
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The psychology behind getting you to buy stuff…
I’m constantly curious about what tactics companies use to get me to buy their stuff. And believe me; there are some that do some very interesting manipulative maneuvers… So what exactly is the “Psychology behind getting you to buy stuff?” As you may know – people buy on emotion, then they rationalize their purchase afterward. Or they feel remorse and may end up returning it. Either way, there is a process that’s baked in psychology that fuels the sale. It’s about companies using hype language, browbeating you with fear, deadlines, discount popups, and flashing buy now buttons on their sites, or you will lose out on the deal of a lifetime.…
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Best conversion tips for your website
A few weeks ago, I had a colleague reach out to me and wanted my thoughts on a new website that she had just launched for her mom’s business. I always find it curious and fascinating to look at new websites. Especially when it’s someone I know, and I have a bit of a backstory. I’m always happy to look at people’s websites because I can give some actionable feedback after looking at the home page for only 1 – 2 minutes. (As an aside, if you ever want me to look at your site, schedule a complimentary call with me, and I will give you some actionable feedback on it.) Creating a website…
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A Puzzling Perspective
I’ve not ever been a person who liked to do puzzles. I didn’t understand what drew people to put a picture together that was in pieces… It just never made sense to me. Until I met my spouse, who came from a family that, on Sundays, would have popcorn and apples, and they’d all do a puzzle together. Since we’ve been together, she’s always had a puzzle on the dining room table. It was a few years in that I noticed how enthralled she’d get doing them. And some pieces would wind up on the floor, the dog would get it, and I’d find it half chewed and have to bring…
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The launch that simply wasn’t
Have you ever launched a course, product, or service and felt like you worked your tail off, and then the big day came……and it was crickets? A few trickles of sales came in, yet overall, it was a bit of a disappointment. Well, this happens way more than you think. The reality is there are SO MANY VARIABLES you have to get right to create a significant amount of sales for a launch. Most experts don’t tell you that you’re more than likely to bomb on your first and even second launch. This is why, as a soulful marketer, I always want to be honest and give the truth about what…
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What do Edgar Cayce, St. Anthony & My Garbage – all have in common?
And just like that, January is taking its bow and next week is “hello February.” Did January go by as fast for you or is it just me? Not only did it feel like I blinked but next week is February… There was an interesting phenomenon that happened that prompted me to write my curious subject to this email:“What do Edgar Cayce, St. Anthony & My Garbage – all have in common?” I read one of the best books on Discovering Your Soul’s Purpose by Mark Thurston. I mentioned him in an email back in December. I’ve been a bit behind in writing my book reviews. My issue is I’ve read so many books…
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Clients & Customers, Communication, Entrepreneurs, Implementation, Marketing, Motivation, Outcome, Product Launches, Prospects
The Final Fridge Adventure (Part 2)
Last week I shared with you part 1 of my spouse and I’s fridge adventure. I shared with you some insights into the first two appliance stores we perused. And I gave you some takeaways of what to do and not do when it comes to your business and attracting clients. You can access it here. In this blog post, I want to tell you about the third place we visited to peruse refrigerators. It was a very different experience. This store was more of an upscale local appliance store. We bought our washer and dryer there, so we knew they were reasonably top-notch. And we like supporting our local businesses. As soon…
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Challenges, Clients & Customers, Communication, Entrepreneurs, Goals, Implementation, Marketing, New Year, Overcoming Obstacles, Prospects, Questions
The fascinating adventures of Refrigerator Shopping… (Part 1)
It’s the beginning of 2023, and for me, it’s been a bit of a rocky start – with my New Year’s Eve CVD positive test, the cyclone rain bombs (and it’s still raining btw). And, finally, getting my Mom on a plane home… It was the best of times and the worse of times… 😉 I’m doing as much self-care as I can and focusing on what I’m grateful for… And one of those things is you! That’s why I wanted to share with you my spouse and I’s fascinating adventure of shopping for a refrigerator. I promise there will be some interesting lessons that will apply to your business.…
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Jumpstart your vision, best laid plans, and cosmic jokes…
Happy January 2023! How are you feeling? The first couple of weeks of January always feels like a bit of a blur to me. All the anticipation, shopping, presents, and prep for the holidays and New Year’s leaves me spinning. So at the beginning of the month, I always try to take it slow. It’s kind of nice to ease into the New Year. Especially this year for me because the holidays were not at all how I envisioned or planned them. It felt more like a cosmic joke filled with everyone getting some type of illness, from the C virus (Spam filters won’t let me spell it out –…
