One of the things I’ve discovered is that there’s tons and I mean tons of information out there on how to create products and how to market them… Yet, the one thing I saw that was missing was something that was really clear and simple about “how” to do it…
So I came up with some basic principles that will help folks on how to do it—
- You have to survey your audience and find out what they want and how to they want it delivered and howto ot price it, which you can get that info from this blog— http://marketingimplementer.wordpress.com/2012/06/14/first-steps-you-must-take-to-creating-your-information-products
- Once you know which product to create- then you need to do research and find out about your competition- you can search on Google or go on Amazon.com and look up books with similar information and research their table of contents.
- Create your course outline with all the information you want to include in its, at this point you could do another survey, or send one out with this info to get some answers from the folks who will buy from you
- Decide how you will publish it—will it be an online course or a printed course, or will you create one from a webinar or teleseminar- lots of decisions here. Don’t forget to ask questions about this to your list.
- Add Bonuses- don’t forget bonuses are good and often times sell your product for you
- Increase your stick rate—do this by adding a quick start guide to all your products
This gives you a quick and easy way to start you off on creating your next product. Follow these steps and I know you will be incredibly successful. Don’t forget to ask some questions to your list- because you always want to give them EXACTLY what they want.
In my printed newsletter from July, (If you’re not getting my FREE printed monthly newsletter, click here to sign up!) I promised you that I’d explain the 4 Top Secret Ways in which people learn and why these are crucial to your business. Eben Pagan introduced me to these learning styles at his Guru Workshop in LA, and he got these from Dr. Wyatt Woodsmall. He’s a certified master trainer and master modeler in NLP and has over 25 years experience in behavior modeling and training.
Discovering these styles was a fascinating revelation to me, not only because we all learn differently, but the fact that we can then use these in our businesses. This is really highly important and crucial information to you and your business, so don’t take this lightly. You’re probably asking yourself right now, “Well why is this important to me?” It’s important because knowing these different learning styles, you can then ensure that they are incorporated in your marketing, advertising and when you write ads, sales letters, create presentations, write a self-help book, when you coach, or even when you create information products. By using these, you”ll be reaching a lot more people because you’ll be appealing to the way they learn, read and understand information. So these are key, especially when you’re creating an information product!
Here are the 4 Ways People Learn:
- WHY: Why should I learn this? (1/3rd of people learn this way) These people area always asking themselves – “why is this important to me?” They’re also asking “Why do I need to know this?” These people need to be motivated and need to know what the outcome is, what they will achieve and what challenges they will avoid by doing such and such. So, when you are thinking about your product be sure to address the – why one should be doing this.
- WHAT: What am I learning? People who learn this way are abstract thinkers, and usually have a higher level of education. These people want to know the history, philosophy, psychology and even theory behind your product. They need to see the whole picture, the process, and the features in order to buy into your product. A lot of these thinkers are college professors.
- HOW: What is the step by step process? These people are not concerned with the What and the Why they just want to know the the step by step process of “How” to do it. In order for them to buy in, they have to understand “how it” works. So give them step 1, 2 and 3 of exactly what they need to do to take advantage of your offer, or solve their problem, etc.
- WHAT IF: I get it, so let’s just do it. These people are mainly entrepreneurs, they see the whole picture and what the outcome could be and want to just dive in. So, you need to give them the one thing they need to do right now.
So how can we apply this to your business? If your goal is to get as many people as possible to see what you have to offer, then you must appeal to the masses. And in order to do this, you need to structure all of your copy to meet the needs of every learning type. Here is why you need to do this. Here are the actions you need to take. Here is what it is. Now go and do it. So, make sure you adress these learning styles in your text, in your product, course and on your web site. These 4 learning styles could really help you and your business, so go out now and implement them!