Mamma Mia, Here I Go Again… My My…

This Week’s Highlights:

Core Article: From Vinyl to Viral: How to Multiply Your Messages Across Mediums

Cool Stuff: Which Tarot Card Are you Professionally (Hmm, this site analyzes your LinkedIn Profile. 🙂

AI Info & Resources: Want a More Effective Social Media Strategy? Check out this AI Inspired Strategy.

From Vinyl to Viral: How to Multiply Your Messages Across Mediums

My My, here’s another amazing strategy blog inspired by ABBA!

“Knowing me, knowing you, there’s nothing that we can’t do!” 😉

Thanks for all the comments and feedback from my ABBA email two weeks ago.

There are so many more terrific content strategies from ABBA that I simply had to create another email and share it with you.

They had an incredible and astute ability to repurpose and repackage their music across many platforms.

Let’s go back in time and imagine it’s the late 1970s. You have a band that you created that just won the biggest contest in Europe. You are so elated that you and the band decide not to bask too much in your newfound fame.

Instead, you decide to embark on an ambitious venture that, unbeknownst to you, will forever change the landscape of music and entertainment.

The reason is that you decided not to simply stick with vinyl records. You kept saying yes! And decided to explode your music onto every platform available—radio, television, and later, the stage and silver screen with a musical.

So what’s your secret?

How did you do it?

You were creative, always learning about new strategies and ideas. By staying up-to-date on the latest tech, you mastered the art of spreading your infectious melodies across every possible medium, ensuring your timeless music and message reach every corner of the globe.

Fun imagining exercise, right?!

Well, you don’t have to imagine anymore.

The best part of this is—just like ABBA, as an entrepreneur, by creating content, you have the opportunity to amplify your messages across multiple mediums.

What’s really important is that In this digital age, your content doesn’t have to stay static in one format or platform.

The best part is the endless possibilities for remixing, repurposing, and redistributing your content.

Here Are some ABBA Marketing Strategies to Inspire You to Take Some Action: (Just pick one of these below that resonates and run with it.)

1. From Blog to Book:

ABBA took their music from records to the stage and beyond. The best part was they figured out how to multiply themselves without having to work any harder.

How you can do this: Look at the most popular piece of content you have (blog post, social media post, article, eGuide, book, etc.) and repurpose it for use in another form. What I do is create this email and send it out. Then, I create a blog post. And decided how to edit it for social media posts. At some point, I could take several of my blogs and create a book or eGuide from it. I’m looking into putting these eNewsletters on Substack by making some simple changes so I can get more eyeballs on it. These are all things you can do, too!

What I love about it and wanted to share with you is that this not only extends the life of your existing content—it also allows you to reach a new audience who prefers reading in another type of format.

2. Leveraging Video:

Just as ABBA ventured into movies with “Mamma Mia!” turning your content into video form can drastically widen your reach.

Start with simple formats like video blogs (vlogs), tutorials, or even behind-the-scenes glimpses of your work. Video content has a higher engagement rate and can convey your message in a dynamic, emotionally compelling way. Plus, people love to see who you are. And the more authentic and genuine you can be, the more connected your dream clients will feel. Just be you!

3. Online Courses and Workshops:

How cool is this—ABBA’s music has been taught in music classes, showing the marketing and educational value of all their content.

Similarly, you can package your expertise into online courses or workshops. It could be a series on mindfulness in business or a workshop on entrepreneurship. You probably already know this, yet it’s totally worth repeating: Creating quality informational content positions you as an authority in your niche and can add a valuable revenue stream.

4. Podcasting Your Passion:

Think of the ABBA museum in Stockholm, Sweden, where stories about the band are shared. I love their tagline, “Walk In, Dance Out.”

A podcast can serve as your digital museum, where you share stories, insights, and interviews that resonate with your brand’s mission.

Podcasts are another terrific medium that has the power to reach your dream clients globally, allowing for deeper discussions around your content, shared values, and beliefs and inspiring and connecting with a lot more of your people.

5. Merchandising with a Message:

ABBA capitalized on merchandise, from records to memorabilia.

Merchandise might seem like a traditional route, integrating your message into products can be a powerful way to spread your brand.

So many more entrepreneurs I know are creating decks of mindful cards, messages, cups, t-shirts, jackets, books, magnets and more. Think about what products embody your brand’s values or message and how it can serve as daily reminders for your community, strengthening their connection to your mission.

6. Interactive Experiences:

ABBA’s hologram concert – Abba Voyage in London, is a testament to embracing technology to create immersive experiences. Explore how augmented reality (AR) or virtual reality (VR) can bring your content to life in interactive workshops or experiences.

Even simpler technologies, like interactive webinars or live Q&A sessions, can deepen engagement and make your message more memorable. How can you multiply your message by creating one or more pieces of content?

7. Collaboration and Crossover Projects:

ABBA’s music in movies and plays is a perfect example of successful collaborations.

Look for opportunities to collaborate with other like-minded brands or influencers where you are reaching similar communities. Whether it’s a joint webinar, a co-authored eBook, a podcast guest, or a shared social media campaign, collaborations can introduce your message to new audiences in a fresh and compelling way.

8. Serializing Content for Consistent Engagement:

Just as the “Mamma Mia!” movie spawned a sequel, consider serializing your content to keep your audience coming back.

This could be a blog series, a sequence of webinars, or a podcast season focusing on different aspects of your core message. Serialized content builds anticipation and fosters a loyal community around your brand.

One thing to keep in mind – When delving into Incorporating one or more of ABBA’s strategies with your content, it isn’t about reinventing the wheel.

It’s about looking at your existing assets through a creative lens and finding multiple mediums to express them. ABBA teaches us that at the heart of repurposing content is the desire to connect and resonate with our dream clients, wherever they are.

When you diversify how and where you share your message, you extend the reach of your content and deepen the impact of your mission—making your brand an enduring melody in the minds of your audience. 🙂

Paragraph I’m Pondering:

“How often do we avoid showing up for the things we need to do in life? Procrastination, laziness, fears—it’s easy to find a reason for not going. The “just” in this maxim reminds us that showing up is already enough. Woody Allen quipped that it is ‘eighty percent of success.” ~Patricia Ryan Madson, Improv Wisdom: Don’t Prepare, Just Show Up

Powerful Affirmations to Inspire:

I am open to new ventures. I courageously take up new opportunities that pave the way for my business growth.” Inspired by the action-oriented approach of Steven Pressfield, this affirmation motivates readiness and courage in business.~ AI & Shannon MCC

Weekly Scavenger Hunt is Back This Week With Fun Surprises:

Going for my usual walk with Emma this week and we came across a cornucopia of change. Someone must have had a hole in their pocket or something cuz we found a bunch of change. Added up to 57 cents, and it’s still money. It’s always fun to find money, no matter how much or how little it is.

Book Review:

The Abundance Book by John Randolph Price

Cool Stuff:

Which Tarot card are you professionally? This site will go to your LinkedIn profile and give you a cool summary. Whoa, it was fun and insightful – try it! What is the professional tarot type for your LinkedIn profile?

I got the “Magician” card. Hmmm. The Message for the Magician’s card was pretty cool — “The Magician’s message to Shannon is one of empowerment and self-trust. The question they may ponder is: “How can I further cultivate my Magician’s mindset to empower my clients to become the architects of their own success?”
Cool Smithsonian Photography FInalists – This came out last month, and if you haven’t seen it, they are still stunning pics as ever. You know me, I love photography. Check these finalists out.
Who knew our Vagus Nerve could be the next health trending business?!

AI Info & Resources:

Perils of AI running out of data – hmmm.
Interested in creating greater quality images with AI? This might do the trick. Yep, there are more and more cropping up out there. “My favorite is inside the paid version of ChatGPT, it has a cool custom GPT called Image Generator. Now, when I put this eNewsletter on my blog, I use pictures made by it.”
How to use AI to create a more effective social media strategy from some cool experts.

Weekly Photos:

Welcome to the Scottish Highlands. ( I wanted to share the last of our pics from the UK.) We LOVED going north of Edinburgh to Inverness. And then we even made it out to the Isle of Skye. Wow, the views, water, and hills are so breathtaking. We loved our driver. It was a small little bus – 15 of us, and we went to all of these special places only our driver knew. Best long day ever – I left at 7 am and got back at 9 pm.
Loved this used bookstore in Inverness – Leakeys.
On the Isle of Sky, so many castles, and “Hairy Coos” walking about on the highlands.
The sweeping views on the Isle of Sky were simply amazing, with waterfalls and just breathtaking cliffs.
And yep, a pic of Emma before she gets her summer cut. She’s one ball of hairy mess in the winter. 🙂