Why These Sales Tactics Don’t Work Anymore. And What to Do Instead.
Core Article: Why These Sales Tactics Don’t Work Anymore. And What to Do Instead.
Paragraph I’m Pondering: “Around me, Jackie may have felt more like she…”
Powerful Affirmations to Inspire: “My creativity knows no bounds…”
Book Review: Touched by The Sun, by Carly Simon
Cool Stuff: How connecting with nature improves our mental health!
AI Info & Resources: If you do a lot of research, then you gotta check this out.
Why These Sales Tactics Don’t Work Anymore. And What to Do Instead.
Have you ever thought about how some things just don’t stand the test of time? Like, remember the old food pyramid? Or those cigarette ads with smiling doctors from the ’50s? It’s kind of wild to realize that what once seemed like “the way” to do things has become pretty outdated—and maybe even laughable.
Sales tactics are no different. What worked like a charm years ago can now feel as old-fashioned as a rotary phone. If you’re still holding onto those tired old methods, maybe it’s time to let them go. Let’s make space for something more genuine, more aligned with who you are today, and—most importantly—something that really speaks to your audience in a way that feels right.
When I first started in marketing, I relied on those same old-school tactics too. It’s what everyone was doing, so I thought that was the only way to get anywhere. But as I’ve grown and leaned into a more soulful, authentic way of marketing, I’ve learned that many of these methods not only don’t work anymore, but they actually push people away.
So, let’s dig into these old tactics that need to be put into the dustbin and the strategies that will help you elevate your sales and marketing to connect deeply with your dream clients.
1. Let Go of the Phony Urgency
I remember the first time I used one of those flashy countdown timers on a sales page. many years ago. You know the kind: “Only 20 minutes left!” In theory, it’s supposed to create urgency and drive sales. But deep down, it just felt so wrong and contrived. It definitely wasn’t genuine, and it certainly didn’t align with the trust and integrity I wanted to build with my dream clients.
Over time, I learned that fake urgency doesn’t build trust—it destroys it. Your customers are smart; they can see right through those tactics. Instead of relying on false scarcity, focus on creating real value that speaks for itself. If your offer is time-sensitive, be honest and clear about why. Transparency is your friend here. When you operate from a place of integrity, your dream clients will trust you, leading to lasting relationships.
2. Say Goodbye to the Hard Sell
I’ve been on the receiving end of those aggressive, hard-sell tactics, and whoa, it’s not fun. I remember when I wanted to join this coaching program, and boy, they were trying to manipulate me in so many ways. Using ninja emotional browbeating, shaming, fear stuff – ICK! Then calling and texting all the time, talk about harassment. Sheesh, thank goodness for spam filters on email and your phone.
Instead of using high-pressure tactics, it’s about connecting, asking lots of questions, and getting to know them first. Find out their struggles, pains, and joys. It’s about building trust.
That’s one of the many reasons why I love doing my complimentary marketing and business coaching calls. There’s absolutely no selling. My goal is that you walk away with 3 – 5 things that you can implement right away in your business so you can create success.
Know this – When you offer real value freely and without expectation, people are drawn to you naturally. They feel safe and respected, and when they’re ready, they’ll come to you—not because you pressured them, but because they trust you. You can learn more about how to use my Non-Sales Formula here.
3. Move Beyond the Product Demo
Remember the old days when sales were all about the product demo? I used to watch those infomercials late at night—Ron Popeil slicing and dicing his way into our living rooms with his Veg-O-Matic and Smokeless Ashtray. Sure, demos can still play a role, but they’re not the main event anymore.
As the marketing and online world has evolved, People have done their research before they even talk to you. They don’t need to be “sold” on what your product does.
It’s about understanding your client’s unique challenges and meeting them where they are. What they need is to feel seen, heard, and understood.
The real magic happens when you show empathy and demonstrate how your solution fits seamlessly into their life, making a meaningful difference
4. Make It Personal and Genuine
As I’ve been saying in the above approaches – people crave genuine connection. The days of impersonal, one-size-fits-all marketing and copy are long gone. They want a conversation, a genuine connection with you.
Your dream prospects are smarter, more informed, and skeptical of anything that feels too scripted or salesy.
The best and most effective approach is to lead with integrity and authenticity to connect with your dream clients on a personal level.
When people feel seen and heard, they’re more likely to engage with you. It’s ALWAYS about creating a relationship, not just closing a sale.
Final Musings:
The world of sales and marketing is constantly evolving, and if you want to stay relevant and true to yourself, you need to evolve, too.
It’s time to let go of outdated tactics that no longer serve and embrace a more authentic, soulful approach.
When you do this, you’ll build deeper connections, foster trust, and create a business that not only succeeds, it will make you feel awesome doing it.
Paragraph I’m Pondering
“Around me, Jackie may have felt more like she could be herself. Just possibly, she found in our friendship the comfort and solace a hostess feels when a high-stakes dinner party is over, and she changes back into her unironed housecoat or sloppy jeans.”
~ Carly Simon, Touched By The Sun: My Friendship with Jackie.
Powerful Affirmations to Inspire
- “My business and my life are a force for good, creating value, prosperity, and positive change in the world.”
- “I prioritize self-care, nourishing my body with healthy foods and regular exercise.”
- “I am constantly healing and rejuvenating, achieving balance and well-being in all aspects of my life.”
Book Review
Touched by The Sun: My Friendship With Jackig, by Carly Simon
Cool Stuff
- Loving these 10 best United States hiking trails that were just updated this year. Let’s do one or maybe even two!
- Yes, of course, we know this! How connecting with nature benefits our mental health.
- Adele will be going on hiatus for a long while, and whoa, she made a lot of money over the years doing those shows.
AI Info and Resources
- If you’ve ever used Excel, like I have to, formulas are the name of the game. Yet, who can remember them all? Well, this AI can definitely save you some time.
- Need to do a lot of research? This AI can surely help you save some time –
- Concerned about your personal data being online? This AI tool can help you clean it up for a price.
Weekly Photos
- A dog’s life is sleeping on your owner’s lap on a pillow. Yeah, I’d like that life sometimes, too. 😉
- See if you can spot the sneaky deer in this photo staring at me, taking a picture of it.
- Emma was her best dog self while we were having lunch outside. She liked hiding under the chair.
- One of my favorite signs —YES, I read books, too!
- Alice and I, with my crazy wispy hair that loves to dance in the wind. 🙂
- This was a cool photo. Looking over the Oregon Valley, you can almost see the rain coming our way.
- That’s the bridge over the Columbia River that takes you from Oregon to Washington. It reminds me of the Mississippi River bridge in New Orleans, where I grew up.
P.S. Now, don’t go away yet – Mindful purpose-driven entrepreneurs hire me to increase their ROI on their websites, courses, products and services, including walking through their online customer journey, and launches. By using Soulful Marketing principles and strategies rooted in authenticity, engagement, and creating genuine connection while building a thriving community.
Whenever You’re Ready: Here are 4 Ways I can make an impact on creating greater success in your business using marketing that’s aligned with your mission and values without feeling like you’re selling your soul.
1. Make Money Now Sheet – It’s one of the bonuses in my 7-Step Soulful Marketing System. I wanted to give it to you for free to help you create more success.
2. Love Books Like I Do? – I’m always reviewing the best nonfiction books – Where Buddha Meets Business.
3. Join the Waitlist for my Soulful Marketing & Launch Accelerator
4. Get my proven 7-Step Soulful Marketing System. It gives you the framework you need to implement authentic and connected marketing using online customer experiences and launching your products, services, or courses. It will help you create greater success.
It’s a simple system, especially if you love to read like me. There’s no video or audio. Plus, you get my proven templates, tools, and worksheets, all with tremendous value. And I’m pricing it incredibly low so it can be more accessible to more people. 🙂
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