• Soulful Marketing Concepts
    Challenges,  Clients & Customers,  Entrepreneurs,  Marketing,  Questions

    Marketing lessons from a popular weigh loss app

    I love looking at popular brands and then breaking down their online dream client experience to see how it works. Yeah, I’m kind of geeky like that. The fascination is not just about the how. It’s also about the who, the what, and the why too. My recent experience is with a brand you may know of – Noom. In this blog post, I want to share with you some of my discoveries about their dream client experience and how it can help you in your business. I’ve had many friends and colleagues who have raved about Noom for losing weight. I remember checking it out a while back and getting…

  • Alchemy,  Attitude,  Challenges,  Entrepreneurs,  Mystery

    Something a bit off the beaten path than my usual blogs…

    Each week when I sit down to write my weekly eNewletter, the idea usually just comes to me at that moment. I LOVE my intuition and connection with my inner writing and marketing guide. Yet, I often wonder when you get this each week if you’re a bit disappointed that I’m not giving you enough about marketing, launching, and making money… (If you have thoughts on this – hit reply, I’d love to hear what you think.) Especially when I write an email like today’s – Something a bit off the beaten path and it’s a bit of a long story. So tuck in, or save and read later. Before I get…

  • Break through your creative barrier
    Challenges,  Motivation,  Overcoming Obstacles,  Procrastination

    The process of breaking through your internal barriers to creating new ideas

    I’m wondering if you’re anything like me and have a ton of books in your “Save for later” category on Amazon. You know, the books people recommend on your Zoom calls, podcasts, and Facebook groups, listed in the back of like-minded author’s books, and more. Well, I finally went through mine last week and was pretty surprised at the number of books I’ve saved. Of course, I have no clue who recommended them and why. So, it was a bit of clicking and reading to figure out which ones would make it into my cart. I ordered a slew of them and just finished one that I thought was incredibly…

  • Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Marketing

    The psychology behind getting you to buy stuff…

    I’m constantly curious about what tactics companies use to get me to buy their stuff. And believe me; there are some that do some very interesting manipulative maneuvers… So what exactly is the “Psychology behind getting you to buy stuff?” As you may know – people buy on emotion, then they rationalize their purchase afterward. Or they feel remorse and may end up returning it. Either way, there is a process that’s baked in psychology that fuels the sale. It’s about companies using hype language, browbeating you with fear, deadlines, discount popups, and flashing buy now buttons on their sites, or you will lose out on the deal of a lifetime.…

  • A puzzling perspective
    Challenges,  Overcoming Obstacles,  Procrastination,  Productivity

    A Puzzling Perspective

    I’ve not ever been a person who liked to do puzzles. I didn’t understand what drew people to put a picture together that was in pieces… It just never made sense to me. Until I met my spouse, who came from a family that, on Sundays, would have popcorn and apples, and they’d all do a puzzle together. Since we’ve been together, she’s always had a puzzle on the dining room table. It was a few years in that I noticed how enthralled she’d get doing them. And some pieces would wind up on the floor, the dog would get it, and I’d find it half chewed and have to bring…

  • Challenges,  Clients & Customers,  Entrepreneurs,  Marketing,  Outcome,  Product Launches

    The launch that simply wasn’t

    Have you ever launched a course, product, or service and felt like you worked your tail off, and then the big day came……and it was crickets? A few trickles of sales came in, yet overall, it was a bit of a disappointment. Well, this happens way more than you think. The reality is there are SO MANY VARIABLES you have to get right to create a significant amount of sales for a launch. Most experts don’t tell you that you’re more than likely to bomb on your first and even second launch. This is why, as a soulful marketer, I always want to be honest and give the truth about what…

  • Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  New Year,  Overcoming Obstacles,  Prospects,  Questions

    The fascinating adventures of Refrigerator Shopping… (Part 1)

    It’s the beginning of 2023, and for me, it’s been a bit of a rocky start – with my New Year’s Eve CVD positive test, the cyclone rain bombs (and it’s still raining btw). And, finally, getting my Mom on a plane home… It was the best of times and the worse of times… 😉 I’m doing as much self-care as I can and focusing on what I’m grateful for… And one of those things is you! That’s why I wanted to share with you my spouse and I’s fascinating adventure of shopping for a refrigerator. I promise there will be some interesting lessons that will apply to your business.…

  • Balance,  Challenges,  Goals,  Implementation,  Motivation,  New Year,  Productivity

    Jumpstart your vision, best laid plans, and cosmic jokes…

    Happy January 2023! How are you feeling? The first couple of weeks of January always feels like a bit of a blur to me. All the anticipation, shopping, presents, and prep for the holidays and New Year’s leaves me spinning. So at the beginning of the month, I always try to take it slow. It’s kind of nice to ease into the New Year. Especially this year for me because the holidays were not at all how I envisioned or planned them. It felt more like a cosmic joke filled with everyone getting some type of illness, from the C virus (Spam filters won’t let me spell it out –…

  • Alchemy,  Attitude,  Balance,  Challenges,  Goals,  Implementation,  Motivation,  New Year,  Overcoming Obstacles

    “Change is good,” she said…

    Have you ever had something happen that you weren’t expecting and just turned your life upside down? Such as losing a big client, getting injured, getting sick, or maybe something happened to a family member. One thing I know — change is just hard, and actually, I’d dare to say, in all honesty – change just sucks… When things happen, you share it with your close circle of supportive people, right? So when I did, that’s when she said — “Change is good.” And then rattled on why… Well, depending on where you are in the process of acceptance, you may want to hug or throttle that person like I…

  • Challenges,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Overcoming Obstacles,  Questions

    This one question could make or break your business…

    As an entrepreneur, I know how hard you work at and on your business. Sometimes it can be grueling and stressful, especially if you do it alone. And even if you have some help, it still can be exhausting and challenging. It’s mainly up to you to create a successful business and make money that will keep it running for many years. This brings me to the one question that could make or break your business… Before I ask you, I want you to think back to when you made the decision to start your business and make a go at being your own boss. What was the impetus that…

  • Attitude,  Challenges,  Overcoming Obstacles

    Being grateful… Something a little deeper

    One of the hardest things I ever had to learn (and who am I kidding – still learning…) is when you’re suffering from grief or a loss… How do you turn it around and get to a place of being grateful for the life lesson? What’s not helpful is to try to shove it under the proverbial rug, take a substance to forget about it, and try to shove it down and not feel it. Years ago, before I got into recovery, I remember telling a good friend that I wished we didn’t have feelings. That all they’ve caused me was great sorrow and havoc in my life. That it would…

  • Attitude,  Challenges,  Implementation,  Motivation,  Overcoming Obstacles

    If only – a personal heartbreaking journey

    My spouse Alice and I listened to Brene Brown’s Atlas of the Heart audiobook as we drove home from being away in Lake Tahoe for a week. And aside, I love listening to her books because it feels like a more intimate experience. She always adds extra stuff and talks to you like you’re in her kitchen over coffee. And repeats important phrases… (I will be doing a review of this book in the coming weeks.) While listening to her book, it sparked some interesting conversations, one of which was around the phrase “If only.” And another was one my Dad always said I needed to stop my “what ifing” myself… It got…

  • Balance,  Challenges,  Entrepreneurs,  Goals,  Implementation,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity

    Need a boost of productivity? I gotchu :-)

    This might be the dreaded post here, calling you out on your productivity… Oh wait, that doesn’t sound good… apologies… Let’s reframe that – I want to inspire you with some ways you can boost your productivity. 🙂 How productive are you? Do you feel like you’re not getting enough done in your business? Could you use a boost? Or do you feel like you got it covered? It’s now November, and the holidays that are literally banging down your door won’t distract you from finishing up those last few projects, right? 🙂 Well, if you’re anything like me and have Cheryl’s holiday cut-out cookies, blueberry scones, best Thanksgiving stuffing muffins,…

  • Balance,  Challenges,  Entrepreneurs,  Goals,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity

    What’s that beeping noise?

    Have you ever been sleeping soundly, only to be woken up by an errant “beep,” then a few seconds later “beep,” and then a weird voice that you can’t make out screeches at you? By that time, you’re wide awake and jumping out of bed, wiping the sleep from your eyes – looking around, trying to figure out what in the heck is beeping and who’s squawking at you. The big question – when will it happen again? I’m standing in the hallway in my PJs, waiting for it to beep again so I can figure out where it’s coming from. In the meantime, the dogs are freaked out by the…

  • Challenges,  Clients & Customers,  Communication,  Implementation,  Motivation,  Overcoming Obstacles,  Prospects,  Questions

    You are one question away from…

    Not sure you’ve noticed that I’m kind of a geek when it comes to collecting information that I’m interested in. Especially when my curiosity overtakes me after I read a story about what someone did that was pretty fascinating such as Cyril Derreumaux. He traversed the pacific ocean in his kayak to reach Hawaii in 92 days. Or when Marc Andreeson set a record in California when he decided to buy the most expensive house in America for a $177 million compound in Malibu. What’s going through their head when they make these decisions? Or is anything going through their head? Maybe it’s just a deeply rooted feeling or an inner drive…