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Why These Sales Tactics Don’t Work Anymore. And What to Do Instead.
Core Article: Why These Sales Tactics Don’t Work Anymore. And What to Do Instead. Paragraph I’m Pondering: “Around me, Jackie may have felt more like she…” Powerful Affirmations to Inspire: “My creativity knows no bounds…” Book Review: Touched by The Sun, by Carly Simon Cool Stuff: How connecting with nature improves our mental health! AI Info & Resources: If you do a lot of research, then you gotta check this out. Why These Sales Tactics Don’t Work Anymore. And What to Do Instead. Have you ever thought about how some things just don’t stand the test of time? Like, remember the old food pyramid? Or those cigarette ads with smiling…
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Scarcity and Urgency in Marketing: A Frog’s Tale
Core Article: Scarcity and Urgency in Marketing: A Frog’s Tale Paragraph I’m Pondering: “People pay for intangible value…” Powerful Affirmations to Inspire: “I manage my finances with…” Quick Update: Fire relief, heavy sigh. Cool Stuff: This is def cool – check out the inside of a Condor egg! AI Info & Resources: Interested in learning more about different AI’s – this tool can help. Scarcity and Urgency in Marketing: A Frog’s Tale I’m gonna tell you a bit of a wacky tale that has some valuable marketing lessons, albeit a bit out there. What you need to know upfront is that this was actually an animated short film: One Froggy…
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Discover the Storytelling Frameworks to Soulful Marketing Success
Core Article: Discover the Storytelling Frameworks to Soulful Marketing Success Paragraph I’m Pondering: “Win the internal battle first – Olympic Athletes.” Powerful Affirmations to Inspire: “I listen with empathy…” Book Review: Story Driven by Bernadette Jiwa Cool Stuff: The 25 most interesting archaeological finds on the planet. AI Info & Resources: How AI is being used at the Olympics. Discover the Storytelling Frameworks to Soulful Marketing Success I’ve been in marketing for 18 years. One of the things I did that I’ve never regretted is focusing my skills only on three areas: Copywriting, Online Launches, and Dream Client Journeys. Focusing on these three areas helped me choose the right books…
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Is Your Communication Style Helping or Hurting Your Business?
Core Article: Is Your Communication Style Helping or Hurting Your Business?” Paragraph I’m Pondering: Superheroes are not that different from you and me. Powerful Affirmations to Inspire: You radiate health and wellness… Book Review: Did you check out Reversing Alzheimer’s? Cool Stuff: How to boost your memory and reduce stress. AI Info & Resources: Want to spice up your menu choices at home? Check out this AI… Is Your Communication Style Helping or Hurting Your Business Six weeks ago, I began working with a client I’ve known for 18 years. Since our last project, his business has grown significantly and become much more high-tech. They brought on an operations person…
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How AI Taught Me an Upgraded Way to Communicate
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: What AI Taught Me About Communication Paragraph I’m Pondering: Don’t Feed The Monkey Mind Powerful Affirmations to Inspire: I am resilient and adaptable! Book Review: Mindset: The New Psychology of Success: How We Can Learn to Fulfill Our Potential by Carol Dweck Cool Stuff: Making leather alternatives out of apple pulp. AI Info & Resources: How the iPhone uses more AI powered tools than Samsung What AI Taught Me About Communication These past two weeks have been fascinating when it comes to how people are using AI in their business. I just started working with a new client and their Director of Operations floored me with…
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Why Most Marketing Fails – And How to Break Through the Noise
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Why Most Marketing Fails – And How to Break Through the Noise Scavenger Hunt: Penny for your thoughts? Paragraph I’m Pondering: It’s time for a change—a change to how we market. Powerful Affirmations to Inspire: You are worthy! Book Review: Secrets of The Millionaire Mind by T. Harv Eker Cool Stuff: Check out this map showing the population density of North America. AI Info & Resources: This is a bit creepy – an AI that can look and talk like you. Why Most Marketing Fails – And How to Break Through the Noise Earlier this week, I received an email from someone looking for help with marketing their…
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What do plane crashes, oxygen masks, and communication all have in common?
This Week’s Highlights: Core Article: “The oxygen mask and the surprising cause of plane crashes” Paragraph I’m Pondering: The greatest problem of communication. Powerful Affirmations to Inspire: Focusing on your work and your life. Book Review: When The Heart Waits: Spiritual Direction For Life’s Sacred Questions, by Sue Monk Kidd Cool Stuff: Interesting strategy to relieve anger. AI Info & Resources: Tired of writing emails? Let this AI help. 🙂 The oxygen mask and the surprising cause of plane crashes You know when you’re flying, and they always tell you to put on your oxygen mask first in the event of an emergency? Well, there’s something else that goes on behind the…
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AI - ChatGPT, Attitude, Clients & Customers, Coaching, Communication, copywriting, Entrepreneurs, Marketing
The Ripple Affect
Have you ever had a seemingly small interaction that simply left an impact on you? A few weeks ago, at the United Club in the San Francisco airport, I ran into the chef who creates the recipes for the club’s food. Despite being in a hurry, I took a moment to share with him how much I liked their new breakfast spread of cold-soaked oatmeal with fresh fruit and other healthier alternatives. His face lit up, and we had this wonderful connection over a shared love of cold-soaked oatmeal. Then he shared his favorite cold oatmeal recipes (if I wanted to try them at home) and how he likes to…
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In a world of algorithms, hashtags, and followers…
So many things have been swirling through my head since I got back from our trip to Jackson, WY. Being away and realizing my age (as referenced after our snowmobile tour when I was so tired afterward that Alice and I barely made it through my birthday dinner!) has stirred a lot up from my past and things I’d forgotten… After I got home, I spent the holiday weekend going through some of my old writing and photos in hopes of inspiring me to organize. What I found interesting was how many quotes I had collected over the years. And this was before personal computers, so I either wrote them…
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Authentic Curiosity & The Beginner’s Mind: Embracing A Soulful Marketing Approach
I want to share with you something that’s more than just a concept. It’s a transformative approach in the marketing world – it’s about embracing authentic curiosity and the beginner’s mind, especially when it comes to Soulful Marketing. This is about diving into what makes your marketing genuinely resonate and connect with your dream clients on a deeper level. Have you ever attended a workshop or event, and the speaker got up there and started talking about a topic, and your mind immediately shut down and didn’t pay attention to the rest of the presentation? This used to happen to me. The more experience I accrued in marketing, my mind…
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Remembering, forgetting, and remembering again…
Have you ever had the experience of remembering something, then going to write it down, and you forget? Then, later on, do you remember it? Or maybe you’ve written a blog, eGuide, or email, and you go back and read it and don’t remember writing it? Yep, the aging mind is fascinating and frustrating at the same time… Something like that happened to me this week, yet it was a bit more profound. And I’m sharing it to help reignite the inspiration that may be buried within you, perhaps forgotten, and that can certainly be remembered again… After the holidays, I’ve been trying to tidy up the house and reorganize…
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Connecting with your dream clients on a deeper level…
Early on in my career, I had no clue about writing direct response copy. I pretty much just winged it. (Yeah, I know… And I was a journalism major, so I did have some writing experience. 🙂 Then, later on, writing better, more impactful copy became one of my core goals, and I invested in several writing courses and mastermind groups over the years. I wanted to get really good at communicating and reaching my dream clients. If you do nothing else in your business except this, it will be time and money well spent. The main reason is that some core markets are becoming incredibly crowded with competition – you…
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Attitude, Challenges, Clients & Customers, Communication, Entrepreneurs, Marketing, Prospects, Questions
Is your business like Nike? Lessons from an athletic shoe company
Last week, I shared about how your business changes over the years and how that change will impact your dream clients/customers. My core message was to ensure you connect with your power dream clients/customers and interview or give them a survey so you can take into account their needs before you implement your changes. This week, I promised to share some interesting insights from Nike (and the athletic shoe industry) – focusing on sales from a unique perspective. And how these insights can help your business. My spouse, during her college years, supported herself by working part-time at Athlete’s Foot. She was one of their top salespeople. She knows running and athletic…
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Your Words Matter – How to easily attract your dream clients
That’s why it’s more important than ever that what you write, and share emits your personality, vision, and values and ultimately connects with your dream clients. It’s about creating a powerful connection with your dream clients based on you being you - your most authentic and transparent self. Love this quote by Oscar Wilde that definitely rings true - “Be yourself; everyone else is already taken.”
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The psychology behind getting you to buy stuff…
I’m constantly curious about what tactics companies use to get me to buy their stuff. And believe me; there are some that do some very interesting manipulative maneuvers… So what exactly is the “Psychology behind getting you to buy stuff?” As you may know – people buy on emotion, then they rationalize their purchase afterward. Or they feel remorse and may end up returning it. Either way, there is a process that’s baked in psychology that fuels the sale. It’s about companies using hype language, browbeating you with fear, deadlines, discount popups, and flashing buy now buttons on their sites, or you will lose out on the deal of a lifetime.…
