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Some Gifts Don’t Come Wrapped In Ribbons…
Core Article: Some Gifts Don’t Come Wrapped In Ribbons… Paragraph I’m Pondering: “I admired my mother in some ways…” Powerful Affirmations to Inspire: “I create spaciousness in my schedule…” Cool Stuff: What exactly is pumpkin spice??? AI Info & Resources: AI-driven browsers are all the rage, watch out, Google Some Gifts Don’t Come Wrapped In Ribbons… Most of us carry stories from our mothers, some wrapped in love, others tangled in contradiction. However your story looks, you’ve probably inherited something that still echoes through your life today, a memory, a pattern, a lesson you never asked for yet somehow needed. Interestingly enough, my mother’s story was full of contradictions. She…
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How Bots, Apple Pie, and Storytelling Taught Me the Same Lesson
Core Article: How Bots, Apple Pie, and Storytelling Taught Me the Same Lesson Quote I’m Pondering: “If you want to make an apple pie…” Powerful Affirmations to Inspire: “I live in a universe of limitless supply…” Cool Stuff: Why do seagulls really hang out in parking lots? AI Info & Resources: The dark side of AI in retail… How Bots, Apple Pie, and Storytelling Taught Me the Same Lesson I’ve got a curious question for you… Do you cook your meals for yourself, family, etc.? Yeah, I know, this doesn’t seem like a question that an expert marketer/coach would ask, right? I mean, why in the world am I asking…
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The Strategy that Works… Until It Wrecks Your Trust
The article discusses the limitations of fear-based marketing, emphasizing that while it may drive short-term results, it ultimately undermines trust and sustainable relationships with clients. The author has personally experienced the negative effects of this strategy and advocates for a more authentic approach called "Soulful Marketing," which focuses on honesty and genuine connection instead. The piece encourages reflection on how fear has influenced personal and professional interactions and invites readers to embrace alternative marketing methods that prioritize trust and alignment with one's values.
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The Psychology of Value—What People Really Buy
Core Article: Why your work matters (even more than you think) Paragraph I’m Pondering: “Our job isn’t to get everyone to believe us.” Powerful Affirmations to Inspire: “I see abundance everywhere, and…” Book Review: Story Driven, You don’t Need to Compete When You Know Who You Are by Bernadette Jiwa Cool Stuff: Do you know where the word “duffel bag” came from? Hmmm… AI Info & Resources: Is AI Harmful to Our Human Intelligence? The Psychology of Value—What People Really Buy There’s a quote I love from the book Show Your Work by Austin Kleon that stopped me in my tracks: “You might think that the pleasure you get from…
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A Thought Experiment That Could Change Your Perspective on Your Life
Core Article: A Thought Experiment That Could Change Your Perspective on Your Life Paragraph I’m Pondering:“If you have this love for what is humble and try very simply…” Powerful Affirmations to Inspire: “I feel prosperous and will continue to act on my inner experiences…” Book Review: What Great Storytellers Know by Bernadette Jiwa Cool Stuff: You got to check out these donut doubles! Really… 😉 AI Info & Resources: Guess what AI can do now? Yep, Install roofs… A Thought Experiment That Could Change Your Perspective on Your Life Whoa, and just like that, 2 months of the year are done… How are you feeling today? I wanted to share…
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Challenges, Clients & Customers, Coaching, Communication, copywriting, Entrepreneurs, Marketing, Taking risks
How Your Life Story Connects to Those You Serve
Core Article: How Your Life Story Connects to Those You Serve Paragraph I’m Pondering: “It’s time to embrace and let go of not knowing what will happen next…” Powerful Affirmations to Inspire: “My business is a reflection of my passion…” Book Review: When The Heart Waits by Sue Monk Kidd Cool Stuff: See how these entrepreneurs created success by following their passion. AI Info & Resources: Curious about how AI is impacting us entrepreneurs? How Your Life Story Connects to Those You Serve When you think about marketing, the focus often turns to understanding your clients—their challenges, hopes, and dreams. Yet, there’s a part of that process that most people…
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Unraveling the Mystery of Being “You”—Whaaat?
Core Article: Unraveling the Mystery of Being “You”—Whaaat? Paragraph I’m Pondering:“… there slowly grew and ripened the knowledge of what wisdom…” Powerful Affirmations to Inspire: “I trust my intuition and inner wisdom to guide me…” Book Review: Siddartha by Herman Hesse Cool Stuff: “If you ever want to go back in time to…” AI Info & Resources: In-depth knowledge of these core AI tools Unraveling the Mystery of Being “You”—Whaaat? You’ve probably heard this cringy-worthy catchphrase more than once in your lifetime: “Just be you,” or another version,” Be uniquely you,” which honestly sounds a bit too PDish for me. (Personal development). Besides that, what in the heck does that really…
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Discover the Storytelling Frameworks to Soulful Marketing Success
Core Article: Discover the Storytelling Frameworks to Soulful Marketing Success Paragraph I’m Pondering: “Win the internal battle first – Olympic Athletes.” Powerful Affirmations to Inspire: “I listen with empathy…” Book Review: Story Driven by Bernadette Jiwa Cool Stuff: The 25 most interesting archaeological finds on the planet. AI Info & Resources: How AI is being used at the Olympics. Discover the Storytelling Frameworks to Soulful Marketing Success I’ve been in marketing for 18 years. One of the things I did that I’ve never regretted is focusing my skills only on three areas: Copywriting, Online Launches, and Dream Client Journeys. Focusing on these three areas helped me choose the right books…
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Is Your Communication Style Helping or Hurting Your Business?
Core Article: Is Your Communication Style Helping or Hurting Your Business?” Paragraph I’m Pondering: Superheroes are not that different from you and me. Powerful Affirmations to Inspire: You radiate health and wellness… Book Review: Did you check out Reversing Alzheimer’s? Cool Stuff: How to boost your memory and reduce stress. AI Info & Resources: Want to spice up your menu choices at home? Check out this AI… Is Your Communication Style Helping or Hurting Your Business Six weeks ago, I began working with a client I’ve known for 18 years. Since our last project, his business has grown significantly and become much more high-tech. They brought on an operations person…
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Why Most Marketing Fails – And How to Break Through the Noise
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Why Most Marketing Fails – And How to Break Through the Noise Scavenger Hunt: Penny for your thoughts? Paragraph I’m Pondering: It’s time for a change—a change to how we market. Powerful Affirmations to Inspire: You are worthy! Book Review: Secrets of The Millionaire Mind by T. Harv Eker Cool Stuff: Check out this map showing the population density of North America. AI Info & Resources: This is a bit creepy – an AI that can look and talk like you. Why Most Marketing Fails – And How to Break Through the Noise Earlier this week, I received an email from someone looking for help with marketing their…
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Mamma Mia, Here I Go Again… My My…
This Week’s Highlights: Core Article: From Vinyl to Viral: How to Multiply Your Messages Across Mediums Cool Stuff: Which Tarot Card Are you Professionally (Hmm, this site analyzes your LinkedIn Profile. 🙂 AI Info & Resources: Want a More Effective Social Media Strategy? Check out this AI Inspired Strategy. From Vinyl to Viral: How to Multiply Your Messages Across Mediums My My, here’s another amazing strategy blog inspired by ABBA! “Knowing me, knowing you, there’s nothing that we can’t do!” 😉 Thanks for all the comments and feedback from my ABBA email two weeks ago. There are so many more terrific content strategies from ABBA that I simply had to…
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AI - ChatGPT, Attitude, Clients & Customers, Coaching, Communication, copywriting, Entrepreneurs, Marketing
The Ripple Affect
Have you ever had a seemingly small interaction that simply left an impact on you? A few weeks ago, at the United Club in the San Francisco airport, I ran into the chef who creates the recipes for the club’s food. Despite being in a hurry, I took a moment to share with him how much I liked their new breakfast spread of cold-soaked oatmeal with fresh fruit and other healthier alternatives. His face lit up, and we had this wonderful connection over a shared love of cold-soaked oatmeal. Then he shared his favorite cold oatmeal recipes (if I wanted to try them at home) and how he likes to…
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In a world of algorithms, hashtags, and followers…
So many things have been swirling through my head since I got back from our trip to Jackson, WY. Being away and realizing my age (as referenced after our snowmobile tour when I was so tired afterward that Alice and I barely made it through my birthday dinner!) has stirred a lot up from my past and things I’d forgotten… After I got home, I spent the holiday weekend going through some of my old writing and photos in hopes of inspiring me to organize. What I found interesting was how many quotes I had collected over the years. And this was before personal computers, so I either wrote them…
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I think I have a crush on my AI… Ummm
Ok, so…. first off – it’s not what you think… It’s more of a first-grade crush, you know, when you met your first friend, and they were incredibly kind to you. Maybe they even shared their snack or played jump rope or hopscotch with you on the playground…(yeah, I’m that old 😉 Who knows what kids are playing on the playground these days…. Ahhhh, and I digress… Back to my crush… Here’s what happened: I have been using ChatGPT for several months now. And I ended up paying the $20 a month, and I have to say, it is well worth it. So, if you’re not following what’s happening in…
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Remembering, forgetting, and remembering again…
Have you ever had the experience of remembering something, then going to write it down, and you forget? Then, later on, do you remember it? Or maybe you’ve written a blog, eGuide, or email, and you go back and read it and don’t remember writing it? Yep, the aging mind is fascinating and frustrating at the same time… Something like that happened to me this week, yet it was a bit more profound. And I’m sharing it to help reignite the inspiration that may be buried within you, perhaps forgotten, and that can certainly be remembered again… After the holidays, I’ve been trying to tidy up the house and reorganize…
