• Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques,  Technology

    Commit to Your Plan to Create Success

    I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.”  He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why.  So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…

  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques,  Technology,  Website

    Whose Shoes Are You Walking In?

    Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer.  Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same.  Have them document what they see…

  • Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Technology

    What is a blog, really?

    I’ve had this blog for 4 years now, which is totally hard to believe… and it’s been a terrific tool for me and my business.  So I thought it would be helpful to give you some tips about what a blog is and how to best take advantage of it in your business.. Blogs have gained a lot of notoriety in this techno world we live in because in an instant you have access to information on almost any subject or question you might have. And I know you can’t believe everything you read on the Internet but it’s all about adding value and giving terrific content. What is a…

  • Coaching,  Implementation,  Marketing,  Survey Tips & Techniques

    Selling Out Your Events By ASKING Your Prospects What They Want

    It’s almost May and I’ve already attended 7 events in 2011 and all of these events had a healthy number of people in attendance. One thing surprised me though— none of these events used this one  strategy that can totally capitalize on filling your event AND also help you plan your event, speakers, activities, etc. This strategy is so simple, it’s basically creating a survey and sending it out to everyone who’s registered for the event.  I just did this for Alex Mandossian and we found out some terrific insightful information that we wouldn’t have known without asking these pertinent questions. Plus the answers we received will go a long…

  • Coaching,  Entrepreneurs,  Marketing

    Are you singing the recession blues?

    Well I sure hope not, because as an entrepreneur and business person, you need to be focused on how to increase your business. You need to get your head out of the sand and not use the excuse that the economy is in a recession and that’s why your business isn’t doing well. I just went and saw the most motivating and inspiring marketing mind ever. His name is Dan Kennedy. He’s so many light years ahead of businesses because of how he thinks, it’s a little bit scary. He’s the one that’s said many times, if you’re smart and you know how to market and who to market to,…

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