One way I’ve really been able to boost my business and get more new clients is by attending the same 3 conferences each year. Obviously, there are many other benefits of attending conferences, which I will soon reveal to you. The real key is that conferences are a great tool for networking and finding new business. Don’t be afraid to introduce yourself to people around you. It is always hard to take that first step but if you are like me, there is always someone that catches my attention and I really would like to talk to that person and ask them a question or two so just do it! And most importantly enjoy yourself.
Here are some quick tips:
1) Go where the majority of your clients are. This means attending clients where you’ll find your ideal client. For example, I belong to Glazer-Kennedy Insider’s Circle and which holds 2 conferences a year. I’ve been attending these conferences for 4 years now and I keep running into the same people. So much so that this last conference in November, I picked up a bunch of new clients, just based on them seeing me and of course me being able to connect with them each time as well.
2) This leads to connecting with the people you meet at conferences. This is big, because it’s not about YOU, it’s all about them. Ask them many questions, find out where their biggest frustration is, and what their passion is.
Here are a few more ways you can get the most out of your conferences:
3) Have a specific focus on why you are there. Why did you choose this conference? What made it stand out for you and your business? This directs you to your focus and leads you down the road to what you want to accomplish while you are there. Be specific. Think about your goals and the big picture. How does this conference lead you to accomplish these?
4) Make sure you have enough business cards and be sure the information is correct and up-to-date. There are many schools of thought on business cards, but I prefer to be a bit more calculated as to who I give my business cards to. On the business cards I receive from others, I jot down a few key points on the back so I can remember who they are and what our conversation was about.
5) Don’t forget to pack your digital camera or digital video recorder. This is big for me!! Mainly because I am a photographer at heart, but I love to take pictures with all the people I meet! Pictures of you with key people in the business are great ways to promote you and your business. You do want to be sure to follow the rules of filming and photography as stated at the conference. But now is not the time to be shy, take advantage of any photo opportunity you can. And remember it could be useful on your website or even in your business newsletter!
I am actually headed out to my second conference this year. The first conference of the year I attended was Jeff Walker’s Product Launch Manager Training in LA in early February. And I walked away with 3 new clients. Next week I’m off to Alex Mandossian’s Teleseminar Secrets Reunion.
Stay tuned and in my next blog I will tell you all I learned and how I made the most of my investment in this conference!