Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Marketing

The psychology behind getting you to buy stuff…

I’m constantly curious about what tactics companies use to get me to buy their stuff. And believe me; there are some that do some very interesting manipulative maneuvers…

So what exactly is the “Psychology behind getting you to buy stuff?”

As you may know – people buy on emotion, then they rationalize their purchase afterward. Or they feel remorse and may end up returning it.

Either way, there is a process that’s baked in psychology that fuels the sale.

It’s about companies using hype language, browbeating you with fear, deadlines, discount popups, and flashing buy now buttons on their sites, or you will lose out on the deal of a lifetime.

The interesting thing is that some of these tactics actually work, and businesses make a good bit of money.

The not-so-good news is these tactics are waning over time the more they’re being used. We all get desensitized by seeing these tactics, and they just turn us off, and we start to not trust websites (or companies) that use them.

The businesses that use these tactics may create some short-term success. Yet over time, they’re gonna need to figure out new strategies.

Then there’s the fact that people start to despise and not like marketing because it feels icky and slimy due to all those online (and offline) businesses using these emotionally manipulative tactics.

So if you’re an entrepreneur and tell me you’re just not into marketing – I totally get it.

You may even be here on my email list because you don’t like marketing and wish there was another way to get the word out about your business.

What you need to know is the winds of change in marketing are happening. And you’re in the right place.

From my research, more and more consumers want to be coddled and paid attention to and want customer service from a human. It’s a basic human need to just want to be heard and seen.

What I’m seeing is that consumers want to buy things from a company that:

1. They believe in it, and it’s aligned with their values.

2. Has a bigger mission and gives back to the planet.

3. Is aligned with their values and has integrity.

4. Stands behind its products.

5. Will go above and beyond to satisfy their customers. This is the new normal now.

6. Is building a like-minded community.

That’s why I want to share with you how you can promote and sell your courses, products, services, and more using Soulful Marketing.

I don’t want your dream prospects ever to feel like they need a cold shower after walking through your online dream customer experience or your launch.

Below Are Some Integrity-Driven Soulful Marketing Strategies:

1. Use positive, caring language they can relate to – Please stay away from shaming them or beating them up emotionally. You can talk about the challenges and issues they’re facing by doing it in a positive, kind, caring way.

2. Be honest and straightforward about how you can help – There are plenty of folks out there who use exaggerated stories, language, and false claims. Karmically this won’t work. Sure, it might work for the short term. Yet, they will be eventually found out, and is that the business you want to be to your dream clients? This is what I was taught in school, and I still remember it to this day – “Honesty is always the best policy.”

3. Stay away from hype language – Leave the hype to those businesses that are in it to make a buck. That’s not what you’re about; I believe that’s why you’re here. You can get sales by being more straightforward, honest, and leading with your integrity. This is a long-term strategy to create a long-term sustainable business.

4. Use scarcity with caution – This is a hot potato. Many schools of thought are on using scarcity because it is a very important tactic. The reason is that it’s human nature for us to procrastinate unless we’re given a cutoff date or closing cart warning. I’m not saying don’t use it. I’m saying be honest when using it. Stay away from making up fake scarcity to get people to buy.

5. Lead with values, integrity, and customer care – Be honest. Show your dream clients that you care. Come from a place of giving and trust. Give them surprise bonuses. Share with them your mission, vision, and how you want to help them, how you can inspire, impact, and help them transform.

6. Notice where your focus is in your business – Where you put your energy and focus is what you will receive in return. Your beliefs hold the key to your success. Pay close attention to your thoughts, focus, and attention. Place it on how to continue to live your soul’s purpose. When you do this and attract your dream clients, money will flow.

These are just some of the core ways of what it means to be a Soulful Marketer. 🙂 And what Soulful Marketing is about.

Plus, I’m excited to share that I’ve finished my Soulful Marketing Manifesto. It’s 25 inspiring and focused phrases of what it means to be a Soulful Marketer. It’s now being designed, and I hope to share it with you within the next few weeks.

What I’m Reading:

– Marketing a Love Story by Bernadette Jiwa

Outrageous Openness by Tosha Silver 

Radical Compassion by Tara Brach

Quote I Love that Inspires Me as a Soulful Marketer:

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou

Weekly Photos:
Pictures from the drive to Ashland, OR. Love seeing those beautiful big snow-covered mountains. We loved being there for Valentine’s Day.

Some choice shots of us and, of course, Emma.

Then there’s the heart experiment. It was so cold. There was frost on the window. Etched this heart out and tried to get a photo of the chairs under the beautiful willow tree. See what you think.

NOTE: Interested in an ancient parable about the Buddha? Check out my review – Siddhartha is up on my book blog. And also, while you’re there, I’ve also added my review of Untamed by Glennon Doyle. Both are inspiring reads.
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