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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity,  Taking risks,  To Do List

    The Productivity Secret That Will Change Your Life

    February 10, 2020 / 8 Comments

    One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List,  Website

    5 Goals to Achieve This Year

    March 9, 2017 / 1 Comment

    If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year. Remember you are never going to know if you are capable of something if you don’t take that first step. 1. Go small This may be a big one to start with but here goes-Downsize.  Look at all aspects of your business whether that includes employees, vendors or service providers.  If you find that there is a way for ONE provider to handle multiple jobs than cut back.  This may sound strange but sometimes less is more when…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List

    How to Take Bigger Risks This Year

    January 5, 2017 / No Comments

    Something fascinating happened to me a few years ago that was worth repeating. I had this experience that totally changed my perspective on how I would think and do things in my business and my personal life. Here’s what happened— I had decided to go to the DMV, yes everyone’s favorite place to make jokes about.  I had been putting it off for almost a year and I had to finally deal with getting a new title. I actually wanted to cross if off my to-do list!  (I had paid off my car loan—yeah, and needed to get the lien holder name off my car title.) I had a phone…

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    Shannon McCaffery
  • Blogging,  Communication,  Entrepreneurs,  Marketing,  Prospects

    The Simplest Secret to Getting More Clients/Customers (AKA More conversions :-)

    October 17, 2013 / No Comments

    Being in marketing for what feels like a lifetime, the ONE things all my clients struggle with is how do they get more new clients/customers? And– how do they get  more people to convert on their websites and get into their marketing funnel?  I’d like to tell you that the REAL answer is incredibly sophisticated and complicated. But, it’s really not, it really IS simple, what I’m about to reveal to you.  And you have to understand that this is not rocket science and it’s something you probably already know. .. The SECRET to getting more Clients/Customers- is you HAVE to BUILD a RELATIONSHIP with them FIRST– BEFORE you ask them…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Overcoming Obstacles,  Procrastination,  Productivity,  Questions,  Risk,  Taking risks

    Are You Hard Wired To Fail?

    March 16, 2012 / No Comments

    Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Productivity,  Prospects,  Questions,  Risk,  Survey Tips & Techniques

    How to Give Your Customers Exactly What They Want

    March 8, 2012 / No Comments

    Technique #1:  Start With Your Outcome, Not Questions  This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box. Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.” Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  Mystery,  Productivity,  Survey Tips & Techniques

    Solving the Mystery of What Your Clients Want

    March 1, 2012 / 2 Comments

    Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game. Unless… you know the secret of predicting exactly what your clients want and are looking for.  Today, I am going to share that secret with you. In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions: What do…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  New Year,  Procrastination,  Productivity,  To Do List

    The Right Attitude & Mindset is a Must ~Be like the Bee~

    January 18, 2012 / 1 Comment

                           Aerodynamically, the bumblebee should not be able to fly, but the bumblebee does not know it so it goes on flying anyway. ~ Mary Kay Ash There is a saying that goes, “You are your own worst critic.”  This simple six-word sentence is especially true when it comes to negative thoughts.  In the last two weeks, I have encouraged you to take big risks about your life, business, and even your actions.  I can challenge you and motivate you to reach these amazing goals, but there is one thing I cannot do.  I cannot take away your own negative thoughts that probably consume you when something really positive is…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  Procrastination,  Productivity,  To Do List

    It’s a Balancing Act

    December 22, 2011 / 1 Comment

    Continuing with the balance theme… there are so many areas of our lives these days requiring our attention and not just when we get to it but sometimes like it needed to be done yesterday. Work, relationships, personal time, school, emotional, physical, mental, etc are all aspects of life that require balance.  If balance is not established, you may find yourself feeling or saying something like this; “I am drained, exhausted and overwhelmed.” “I wake up in the morning and automatically feel tensed and stressed.” “My life is chaotic and out of control.” “I need to change my life but have no clue where to start.”                                                                                                             “I cannot focus…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Coaching,  Communication,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  To Do List

    It’s All In the Balance

    December 14, 2011 / No Comments

    When life is hectic, especially right now with the holidays, time seems to slip from our hands and balancing life, work, kids, and other things is hard to do.  Yes, I can tell you to take a breather but that might make you hyperventilate.  So instead, I am going to ask you to stop and take a moment to read these seven tips on how to balance everything. 1. Don’t overbook. This may seem unusual to people who try to crowbar as much as possible into every workday. The problem is things rarely go according to a prearranged agenda. That means a lot of time falling through the cracks chasing down…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  To Do List

    How to Get Motivated

    November 30, 2011 / 2 Comments

    Now that we have kicked the procrastination habit, seemed appropriate to talk about staying motivated. What is motivation? This simple but complex word can bring both disappointment as well as accomplishment.  It drives you to take action but can also drive you to not want to do anything.  Motivation is a word that everyone struggles with at one point or another but how long this lasts is up to you! Are you finding it hard to keep motivated – especially with the holiday season upon us? Do you find yourself going strong and then BAM!  Something comes up and it takes a lot to get your motivation back on track.  The…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Procrastination,  Productivity,  To Do List

    How to Really Get Things Done, Check Things Off Your List, part 2

    November 9, 2011 / No Comments

    Last week, I gave you three tips on how to avoid that ugly 15 letter word called: PROCRASTINATION The next three tips I am going to give you is an important part of checking things off your list, so you can actually get things done. Tip#4: Do the Hard Things First   When you are writing your priority items down (Tip #1), avoid putting those “Tasks” that you loathe last.  In fact, I bet one of the reasons you have procrastinated and are behind is because there are tasks you don’t like to do.  So, for example, if you HATE balancing a financial spreadsheet, put that down first.  Remind yourself…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Procrastination,  Productivity,  To Do List

    How to Really Get Things Done, Check Things Off Your List part 1

    November 3, 2011 / No Comments

    Stress, Guilt, Anxiety…three things that occur when you look at your to-do list at the end of day and hardly anything is checked off.  Immediately you think “What happened?!” In the back of your mind though, the answer lies in a 15 letter word: PROCRASTINATION Just saying that 15 letter word, makes me cringe because we all experience a time where PROCRASTINATION slips into your life.  Are you at that point in your life?  Have you been stuck in a rut of procrastinating?  If so, continue reading because I have the solution to get you unstuck.  And, if by chance you are one of those super-human people who never procrastinate,…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing

    Part 2 of : Am I the Type of Person People Want to be Around?

    October 19, 2011 / No Comments

    Last week, I shared with you my thought process of examining myself with the question “Am I the type of person people want to be around?”  This week, I am going to finish with the last two parts.  As I explored these two subjects, I made a promise to be completely honest with myself.  So, I encourage you to do the same.  In order for you to truly evaluate yourself, remember complete honesty is key. 1. What kind of presence do I leave with people? Defining someone’s presence is a hard quality to explain.  Basically, it involves how you are in regards to socially, self-confidence, and body language.  Believe it…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing

    Am I the Type of Person People Want to be Around?

    October 6, 2011 / No Comments

    In my last blog, I encouraged you to pay attention and be aware of whom you’re hanging out with. As I wrote and posted that blog last week, the thought came to mind “Am I the type of person people want to be around?”  I am going to share my thought process as I evaluate if I truly am the type of person someone wants to be around. 1.      Do I personally encourage others?  Believe it or not, there is a real and fake way to encourage others.  Can you identify a real encouragement versus a fake encouragement? Encouragement One: (You and someone that works for you – you tell this…

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    Shannon McCaffery
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