• Challenges,  Clients & Customers,  Communication,  Dog Marketing,  Entrepreneurs,  Marketing

    Scarcity and Urgency in Marketing: A Frog’s Tale

    Core Article: Scarcity and Urgency in Marketing: A Frog’s Tale Paragraph I’m Pondering: “People pay for intangible value…” Powerful Affirmations to Inspire: “I manage my finances with…” Quick Update: Fire relief, heavy sigh. Cool Stuff: This is def cool – check out the inside of a Condor egg! AI Info & Resources: Interested in learning more about different AI’s – this tool can help. Scarcity and Urgency in Marketing: A Frog’s Tale I’m gonna tell you a bit of a wacky tale that has some valuable marketing lessons, albeit a bit out there. What you need to know upfront is that this was actually an animated short film: One Froggy…

  • why most marketing fails
    Clients & Customers,  Communication,  copywriting,  Entrepreneurs,  Marketing

     Why Most Marketing Fails – And How to Break Through the Noise

    This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Why Most Marketing Fails – And How to Break Through the Noise Scavenger Hunt: Penny for your thoughts? Paragraph I’m Pondering: It’s time for a change—a change to how we market. Powerful Affirmations to Inspire: You are worthy! Book Review: Secrets of The Millionaire Mind by T. Harv Eker Cool Stuff: Check out this map showing the population density of North America. AI Info & Resources: This is a bit creepy – an AI that can look and talk like you. Why Most Marketing Fails – And How to Break Through the Noise Earlier this week, I received an email from someone looking for help with marketing their…

  • Clients & Customers,  Entrepreneurs,  Marketing

    Costco’s Secrets to Soulful and Authentic Marketing Success

    This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Costco’s Secrets to Soulful And Authentic Marketing Success Cool Stuff: You can now create your own digital bookshelf… AI Info & Resources: If you’re frustrated with finding writing ideas – this tool will help.(The best part is that it’s free.) Have you ever driven to Costco, and as soon as you get into the parking lot, depending upon the time of day you arrive, it can be swarming with tons of cars and not a whole lot of parking? Then once you park, you have to snag a cart and flash your member card to get inside. The place is massive, shelves stacked with every…

  • Soulful Marketing Blog - RIchard Branson
    Clients & Customers,  Entrepreneurs,  Marketing,  Motivation,  Questions,  Taking risks

     Behind the Scenes With Richard Branson

    This Week’s Highlights: Core Article:   Behind the Scenes With Richard Branson—From Record Shops to Outer Space Cool Stuff: Scrolling social media for those delicious food recipes? These award-winning photos are mouthwatering AI Info & Resources: It’s May! Time to uplevel your productivity? 🙂   Behind the Scenes With Richard Branson—From Record Shops to Outer Space After I got back from our trip to the UK last month, I recovered from some bug I had caught and was flipping through some documentaries on HBO Max. That’s when I saw one about Richard Brandson. (It’s also on Prime and Apple TV.) I’ve always admired him, and in fact, a little side note—I met…