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Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Testimonials
The Best Way To Get New Clients —
Testimonials are THE best way you can sell yourself and sell your business AND ultimately get new clients. And the beauty is you are not the one doing the selling, your customers are. And believe me there is no better way than to have other people sell you. Why? Having testimonials will build your credibility and your believability. They create support for you and your business. And if you have a great product or a service you totally deserve these kudos from having testimonials. What are testimonials going to do for you? Let’s say you have a prospect that is hesitant to buy or they’re nervous about giving you their hard-earned money. A…
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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology
Commit to Your Plan to Create Success
I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.” He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why. So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology, Website
Whose Shoes Are You Walking In?
Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer. Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same. Have them document what they see…
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Are You a Guest Blogger?
Let’s take a step further and talk more about a terrific technique for developing content – it’s guest blogging on other sites and inviting guest bloggers to your site. This technique allows you to get fresh content for your site without taking up a big amount of your time. It’s all about leveraging other peoples content. At the same time if you are guest posting on another blog you can repurpose a post or article from your archive. You are in front of a new audience so to them it will be a brand new post. Guest posting shows that you are connected to other experts in your field and also…
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What’s all the Fuss About EzineArticles.com and Content Anyway?
Having a blog should be a key part of your strategy to drive traffic to your website. Search engines love blogs because they are so timely and are constantly adding things to keep folks informed and up-to-date. Yet, here’s the deal: if your content isn’t any good, all the search engine results in the world will not help you. You really have to develop your valuable content first. High quality content is crucial to fuel your business and increase traffic to your website. Content alone can entice the reader to check out your website and return for more. Therefore the content you deliver must be valuable, giving helpful tips and…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Product Launches, Technology
You created a blog… Now What?
The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start. If you already have a list it’s also…
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What is a blog, really?
I’ve had this blog for 4 years now, which is totally hard to believe… and it’s been a terrific tool for me and my business. So I thought it would be helpful to give you some tips about what a blog is and how to best take advantage of it in your business.. Blogs have gained a lot of notoriety in this techno world we live in because in an instant you have access to information on almost any subject or question you might have. And I know you can’t believe everything you read on the Internet but it’s all about adding value and giving terrific content. What is a…
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The “Oprah Factor” and how you can create your own “ X Factor”
In last week’s blog post I shared with you how Meredith and I were so very fortunate enough to attend a taping of one of Oprah Winfrey’s last shows. (Here’s the link: Are you giving your customers/clients and Oprah experience?) It was so exciting to be a part of that experience. I also talked last week about why Oprah is so phenomenally successful and popular. It is because she focuses on giving her audience what they want. She goes out of her way to create an experience that will get her audience excited and make them feel good. Oprah as an entrepreneur is worth billions and she continues to operate…
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Oprah’s Not the Only One Who Can Have Fun While Working…
It’s true you know, Oprah’s not the only one who can have fun while working. You can too! Yes, I know, I know, it wouldn’t be called work if it was fun and all the other dreary sayings. Listen, you have a choice when it comes to work. The choice is in your attitude and how you view it. Yes, for some work is simply the thing we dread that we must do in order to make money, pay the bills and live. Sounds dreary and boring yet as I said earlier, it can be fun, it’s your choice. In my last blog, which I got a ton of great…
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How Firing a Client Will Set You Free…
This blog may be a bit unorthodox and I might even get some negative comments about my headline… However this subject has come up in conversations, no lie, with at least 5 people in just the past 3 days! What’s going on here? I think what’s happening in this “new economy” business owners, coaches and consultants alike are just incredibly thankful to have work and have clients that they are just taking anyone who shows up. Now I’m not saying this is a bad strategy, in fact I did this when I first started out. It actually helped me develop and shape my business into what it is today. By just saying…
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How to Turn Your Contacts Into True Connections
What’s the one word you ALWAYS hear when you ask someone, “How do I get more clients? More Business?” That word is – NETWORKING. I think this word has gotten a bad rap over the years, and I’m wondering if it’s because the MLM (Multi Level Marketing) industry has used and abused this word to the nth degree. It doesn’t really matter; what does matter is this is not a bad word at all. In fact, what I want to do in today’s blog is give you some amazing tips on how you can turn the people and contacts you meet into terrific connections. The real key, I think, is…
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What’s your plan to build profitable relationships this Year?
I remember back in January 2011, it was so darn cold, winter was surely coming in like a lion! And we’d already gotten almost two feet of snow and I was torn on whether to travel or not the next two months, because itwas proving to be a bit of a challenge fly out of the New York/New Jersey area. And I wrote this from writing from sunny and warm Phoenix, Arizona where I had just attended Jeff Walker’s Product Launch Manager (PM) Mastermind meeting. I almost didn’t make it because it snowed the morning I was supposed to leave and I was about 3 hours late to the meeting. And…
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Here’s the 1 Thing That Will Help You Get More Clients…
Searching for the magic bullet can sometimes be an elusive struggle. However, I think I’ve found just 1 thing above all others that I’ve done in my business that’s helped me create an endless stream of new clients. I know because I’ve used it over and over again and guess what – it works! So what is it? It’s sending out a PRINTED newsletter every month to my clients, prospects and colleagues. I’ve been doing it for the past 4 years and it’s the one thing that over and over again has proved its worth in getting many new clients. The key here is that I’m connecting and communicating with…
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Make Every Minute Count
These past few weeks have been as crazy busy as ever for me and I’m trying to figure out why. It’s August, shouldn’t everyone be on vacation?! Of course, I won’t ever figure out the Universe and how it works, but I have given myself permission to stop and make every minute count – something that was a powerful lesson when I decided to take a last minute trip to New Orleans to visit my Dad. I wasn’t expecting to write about this week, and because I’ve been SO busy, I haven’t posted a blog in a long while…so as I’m sitting here trying to figure out what to write, this…
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How to Leverage Your Relationships With New Influential People You Meet
In the past 6 months, I’ve met over 150 people, or probably more than that, simply because I traveled to some conferences and workshops where like-minded entrepreneurs gather. At those meetings, I simply meet a lot of people and give away a lot of cards, and I also get my share of cards. The real question here is how you leverage those new folks you meet. How can you turn them into more influential and helpful relationships? I’ve created some step-by-step guidelines that I’ve used over the past years that have helped me cultivate these relationships. This is what I do when I go to a conference or workshop and…