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The 3 Most Horrible Product Launch Mistakes Entrepreneurs Make and How You Can Avoid them!
Back in 2007 when I met Jeff Walker at his first ever PLF (Product Launch Formula) event in Denver, Colorado, I was amazed at what he’d done to make money with his products by turning his selling of them into a value added, value laden, fun and entertaining “event.” He actually created a product about these launch events and called it “Product Launch Formula.” I’ve been doing tons of product launches for my clients since then, and I’ve amassed a ton of information on how to be successful with your launches. I’ve also amassed just as much info on what not to do so your launches don’t turn into flops…
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Balance, Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Motivation, New Year, Procrastination, Productivity, Risk, Taking risks, To Do List, Website
5 Goals to Achieve This Year
If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year. Remember you are never going to know if you are capable of something if you don’t take that first step. 1. Go small This may be a big one to start with but here goes-Downsize. Look at all aspects of your business whether that includes employees, vendors or service providers. If you find that there is a way for ONE provider to handle multiple jobs than cut back. This may sound strange but sometimes less is more when…
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Blogging, Clients & Customers, Coaching, Communication, Implementation, Marketing, Motivation, Procrastination, Productivity, Risk, Taking risks, To Do List
How to Take Bigger Risks This Year
Something fascinating happened to me a few years ago that was worth repeating. I had this experience that totally changed my perspective on how I would think and do things in my business and my personal life. Here’s what happened— I had decided to go to the DMV, yes everyone’s favorite place to make jokes about. I had been putting it off for almost a year and I had to finally deal with getting a new title. I actually wanted to cross if off my to-do list! (I had paid off my car loan—yeah, and needed to get the lien holder name off my car title.) I had a phone…
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The Simplest Secret to Getting More Clients/Customers (AKA More conversions :-)
Being in marketing for what feels like a lifetime, the ONE things all my clients struggle with is how do they get more new clients/customers? And– how do they get more people to convert on their websites and get into their marketing funnel? I’d like to tell you that the REAL answer is incredibly sophisticated and complicated. But, it’s really not, it really IS simple, what I’m about to reveal to you. And you have to understand that this is not rocket science and it’s something you probably already know. .. The SECRET to getting more Clients/Customers- is you HAVE to BUILD a RELATIONSHIP with them FIRST– BEFORE you ask them…
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What Do Your Customers Really Desire?
I wanted to continue my blog from last week where I discussed “What Your Customers Want to Buy,” followed up by this week where the focus is on “What Do Your Customers Desire.” These questions are incredibly similar because a lot of the focus is on the outcome, not exactly a product or service. Remember people buy on emotion and then they rationalize with logic AFTER they purchase. That’s why what I’m about to tell you is REALLY cool and important. If you’re a student of Direct Response Marketing or a copywriter or a student of marketing, you’ve probably heard of Victor Schwab. If you haven’t, get on Amazon now…
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Challenges, Clients & Customers, Communication, Entrepreneurs, Motivation, Prospects, Survey Tips & Techniques
What Do Your Customers Want to Buy?
I’ve been asked this question over 1,000 times— what do my customers want to buy? And another question I get is– how can I figure out what product or service to create so they will buy it from me? And I get a million more. Here’s the real scoop on what people want to buy, and I want to give you as much information as I can so you can be incredibly successful in creating the best products and services for your clients and customers. I stumbled upon this book years ago—7 Steps to Freedom II: How to Escape the American Rat Race, by Benjamin Suarez. It’s a rather dated…
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Discovering How to Add Some Disney “Mouse” Magic Into Your Business
Here are my two favorite quotes from Walt Disney: “Think beyond your lifetime. If you want to do something truly great. Make a fifty year master plan. A fifty year master plan will change your look at the opportunities in the present.” “If you can dream it, you can do it!” These quotes do an awesome job of giving you a birds eye view into Walt’s psyche and how he was able to accomplish so much in a given period of time. He was the epitome of driven and going after his dreams. After reading his book, “How to be like Walt,” I certainly was able to view how when…
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Attitude, Challenges, Coaching, Communication, Entrepreneurs, Goals, Implementation, Motivation, Overcoming Obstacles, Taking risks
What’s Holding You Back From the Success You Deserve?
This question I’ve been asked countless of times from coach’s, mentors, therapists, and many an event speaker. In fact, I just got back from listening to Larry Winget speak at the Glazer Kennedy Super Conference in Dallas and his approach was more like a baseball bat to the forehead, but I think it worked. I know I GOT it- what he was saying… let me explain… If you don’t know Larry he has several best-selling books out there- one called- Shut Up, Stop Whining & Get a Life, my other favorite is- You’re Broke Because You Want To Be. He has an interesting no holds bar approach to success and…
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Clients & Customers, Communication, Entrepreneurs, Marketing, Product Launches, Survey Tips & Techniques
The Anatomy of Creating a Survey
Over the last couple of weeks, we have gone over steps on how to know what your clients/customers want through creating surveys and writing out our questions. Today, I want to put all that information together and show you the anatomy of a survey. Other people might try to make this process really complicated or complex, yet the process is REALLY simple. And if you follow this process, I promise, you will discover EXACTLY what your customers want and then all that’s left to do is to create it! So after you’ve created your survey- here’s what you need to think about and plan: Survey Time Frame In order to…
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Clients & Customers, Communication, Entrepreneurs, Product Launches, Questions, Survey Tips & Techniques
How to Ask Questions in the Right Order
You know the whole chicken-egg theory, what came first? Well when you’re creating your questions for a survey, this can also be true. Experts argue whether you should ask demographic information upfront, in the end, or not at all. Then others argue about whether they should be optional to answer or not. What I know after doing surveys for over 20 years, is that the right order of your questions does matter. And the best order I’ve found is to: Ask easier questions first Move into more complicated questions that flow End with asking easier questions again. For example, do they get your newsletter, will they want the product as…
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Attitude, Balance, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Marketing, Outcome, Productivity, Prospects, Questions, Survey Tips & Techniques
It’s All About the Questions
There is quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.” This quote says it all when it comes to the topic of this week’s blog. It’s ALL About the Questions! This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information. Through this questioning process, you will step closer to finding success in your business. Step # 2…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Marketing, Motivation, New Year, Outcome, Overcoming Obstacles, Procrastination, Productivity, Questions, Risk, Taking risks
Are You Hard Wired To Fail?
Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life. Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself. The…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Communication, Entrepreneurs, Goals, Implementation, Marketing, Motivation, New Year, Outcome, Productivity, Prospects, Questions, Risk, Survey Tips & Techniques
How to Give Your Customers Exactly What They Want
Technique #1: Start With Your Outcome, Not Questions This week I want to challenge you with this thought: “Think Outside of the Box.” The topic of this blog is a little different and will require you to think outside of the box. Diving right into it, I do not want you to think about all the questions to put into your survey. I want you think about the outcome first! So many people fail before they hit the ground running with their survey because they think “Questions First.” Think about it…before creating and writing questions, you need to know what you want from them first. Therefore, in hindsight, your first…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Communication, Entrepreneurs, Implementation, Motivation, Mystery, Productivity, Survey Tips & Techniques
Solving the Mystery of What Your Clients Want
Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game. Unless… you know the secret of predicting exactly what your clients want and are looking for. Today, I am going to share that secret with you. In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions: What do…
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Balance, Challenges, Coaching, Communication, Entrepreneurs, Implementation, Motivation, Overcoming Obstacles, Procrastination
THE Way To Turn Your Annual Income Into Your Monthly Income!
Being addicted to learning is sometimes a hard road, especially when you’re an entrepreneur like me who LOVES to go after those shiny objects. I’ve been doing a tremendous amount of travel over the past year, attending a ton of events and feeding my learning machine addiction. Yet the one thing that’s eluding me after 6 years of being in my own business is “HOW” do I push my business past the 6 figure mark? I’ve been incredibly successful over the past 6 years, yet I still want more for my business. I want to reach that 7 figure mark and I want to do within the next 3 years—is…