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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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    The Value of Having Another Perspective

    October 10, 2022 /

    Before I get into today’s topic, I wanted to clarify something from a reader about last week’s blog, “Taming Your Brain.” I had mentioned that if I hadn’t been meditating for many years, I wouldn’t have been able to recognize or be aware of my thoughts to start changing them and taming my mind. The beauty of this is – that it was MY PROCESS. It took me a long time because of ALL the things I let get in my way, like my issues with alcohol, stopping meditating for a while, and more. Then in the past six years of being in recovery, and now my addiction to learning…

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    Shannon McCaffery
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    Taming Your Brain

    October 4, 2022 / No Comments

    A bit of a heady mindset topic for this week. Stick with me on this brief journey into your brain and how we work on trying to change your neural pathways to form some fascinating changes in your work and life… Curious? Ready? Let’s go… For the past 20 years, I’ve been taking classes, studying, reading, and practicing meditation and mindfulness. From what I’ve learned – Here’s an example of how the mind works – You’re speaking with someone, and suddenly, something they said hits you weird, and you start to get mad or upset – some feelings start coming up. Do you stop at the moment and notice the emotion bubbling up?…

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    Shannon McCaffery
  • Alchemy,  Entrepreneurs,  Goals,  Motivation,  Overcoming Obstacles,  Productivity

    Put Your Ass Where Your Soul Wants to be…

    September 22, 2022 /

    Been doing some soul-searching, reading, and connecting lately… That’s the gift of taking time out for me – and I’d highly encourage it. 🙂 It’s given me a better and even more interesting perspective of where my adventures in business will continue to lead and take me moving forward… No big surprise – it led me to this book – Put Your Ass Where Your HEART Wants to Be by Steven Pressfield. (Thanks to a wonderful new accountability partner.) He also wrote a classic for creatives – The War of Art. A different take on The Art of War by Sun Zhu. And I borrowed part of this for the subject of this blog post and exchanged…

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    Shannon McCaffery
  • Alchemy,  Attitude,  Challenges,  Entrepreneurs,  Goals,  Motivation,  Outcome,  Overcoming Obstacles

    Letting go of this one thing will help transform your business

    September 1, 2022 /

    When I was just starting my business in 2006, I simply wanted to get my foot in the door somewhere. I needed new clients and was doing everything I could to get them. The biggest source back then was going to live events consistently and always connecting with my mentor and his group of colleagues. (Before the social media craze.) What alluded me was that I was so desperate for clients I could have been more discerning. It was all about the hustle and bringing in money. I had just gotten laid off from my corporate job, and we had a big mortgage, taxes, and a stepson to put through school. I was…

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    Shannon McCaffery
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