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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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  • Balance,  Challenges,  Coaching,  Entrepreneurs,  Motivation,  Overcoming Obstacles,  Taking risks

    5 Steps to Daring Greatly and Living Authentically

    September 13, 2012 / 1 Comment

    It’s interesting how life throws these curve balls at you and even more interesting how you respond.  One thing I know for sure is that life is ALL about CHANGE—you have to simply just expect it and realize you absolutely have NO CONTROL What we need to do is simply prepare ourselves well with riding the waves… And that’s how this post came to be… the 5 Steps to Daring Greatly and Living Authentically… It’s funny how things happen—because I certainly don’t believe in coincidences…  The whole month of July I was away traveling— only home for 5 days, and they weren’t even consecutive days!  And on my last trip…

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    Shannon McCaffery
  • Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Motivation,  Prospects,  Survey Tips & Techniques

    What Do Your Customers Want to Buy?

    May 24, 2012 / No Comments

    I’ve been asked this question over 1,000 times— what do my customers want to buy? And another question I get is– how can I figure out what product or service to create so they will buy it from me?  And I get a million more.  Here’s the real scoop on what people want to buy, and I want to give you as much information as I can so you can be incredibly successful in creating the best products and services for your clients and customers. I stumbled upon this book years ago—7 Steps to Freedom II: How to Escape the American Rat Race, by Benjamin Suarez. It’s a rather dated…

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    Shannon McCaffery
  • Attitude,  Challenges,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  Overcoming Obstacles,  Taking risks

    What’s Holding You Back From the Success You Deserve?

    April 26, 2012 / No Comments

    This question I’ve been asked countless of times from coach’s, mentors, therapists, and many an event speaker. In fact, I just got back from listening to Larry Winget speak at the Glazer Kennedy Super Conference in Dallas and his approach was more like a baseball bat to the forehead, but I think it worked.  I know I GOT it- what he was saying… let me explain… If you don’t know Larry he has several best-selling books out there- one called- Shut Up, Stop Whining & Get a Life, my other favorite is- You’re Broke Because You Want To Be. He has an interesting no holds bar approach to success and…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Overcoming Obstacles,  Procrastination,  Productivity,  Questions,  Risk,  Taking risks

    Are You Hard Wired To Fail?

    March 16, 2012 / No Comments

    Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Productivity,  Prospects,  Questions,  Risk,  Survey Tips & Techniques

    How to Give Your Customers Exactly What They Want

    March 8, 2012 / No Comments

    Technique #1:  Start With Your Outcome, Not Questions  This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box. Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.” Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  Mystery,  Productivity,  Survey Tips & Techniques

    Solving the Mystery of What Your Clients Want

    March 1, 2012 / 2 Comments

    Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game. Unless… you know the secret of predicting exactly what your clients want and are looking for.  Today, I am going to share that secret with you. In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions: What do…

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    Shannon McCaffery
  • Balance,  Challenges,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Motivation,  Overcoming Obstacles,  Procrastination

    THE Way To Turn Your Annual Income Into Your Monthly Income!

    February 16, 2012 / 5 Comments

    Being addicted to learning is sometimes a hard road, especially when you’re an entrepreneur like me who LOVES to go after those shiny objects.  I’ve been doing a tremendous amount of travel over the past year, attending a ton of events and feeding my learning machine addiction. Yet the one thing that’s eluding me after 6 years of being in my own business is “HOW” do I push my business past the 6 figure mark?  I’ve been incredibly successful over the past 6 years, yet I still want more for my business. I want to reach that 7 figure mark and I want to do within the next 3 years—is…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Overcoming Obstacles,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List

    Seek Out New Opportunities

    February 9, 2012 / No Comments

    Last week, I explained how overcoming setbacks is as an easy as A.B.C. A-Ambiguity       B- Build      C-Commit This week I am going to show you how easy seeking out opportunities is. It is as easy as N.O.W. stands for “Never-as in “Never Giving Up!”  By making, a daily mantra of “I will never give up” means there is not a minute, an hour, or a month that you are not seeking out new opportunities.  New opportunities are the only way to completely come out of a setback.  The only way to find new opportunities is give it all you have every day! stands for “Opportunistic”.  Before you see that word…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Overcoming Obstacles,  Procrastination,  Productivity,  Risk

    Avoid Focusing on Set-backs and Seek out New Opportunities

    February 2, 2012 / 2 Comments

    Avoid Focusing on Setbacks There comes a time in one’s personal and business life, where a setback comes in and rears its ugly head.  When it does come, because we know at some point it will, a person has two choices. They can either sit there or focus on all the negativity that comes with it.  Or they can come to terms with the reality of the set back  and push forward. It is as easy as A.B.C.  stands for Ambiguity.   A trait that is tied to most entrepreneurs which holds the meaning: The possibility of interpreting an expression in two or more distinct ways. When facing a setback, especially one that leaves a person in a negative situation, the best thing to…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  New Year,  Procrastination,  Productivity,  To Do List

    The Right Attitude & Mindset is a Must ~Be like the Bee~

    January 18, 2012 / 1 Comment

                           Aerodynamically, the bumblebee should not be able to fly, but the bumblebee does not know it so it goes on flying anyway. ~ Mary Kay Ash There is a saying that goes, “You are your own worst critic.”  This simple six-word sentence is especially true when it comes to negative thoughts.  In the last two weeks, I have encouraged you to take big risks about your life, business, and even your actions.  I can challenge you and motivate you to reach these amazing goals, but there is one thing I cannot do.  I cannot take away your own negative thoughts that probably consume you when something really positive is…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  Procrastination,  Productivity,  To Do List

    It’s a Balancing Act

    December 22, 2011 / 1 Comment

    Continuing with the balance theme… there are so many areas of our lives these days requiring our attention and not just when we get to it but sometimes like it needed to be done yesterday. Work, relationships, personal time, school, emotional, physical, mental, etc are all aspects of life that require balance.  If balance is not established, you may find yourself feeling or saying something like this; “I am drained, exhausted and overwhelmed.” “I wake up in the morning and automatically feel tensed and stressed.” “My life is chaotic and out of control.” “I need to change my life but have no clue where to start.”                                                                                                             “I cannot focus…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Coaching,  Communication,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  To Do List

    It’s All In the Balance

    December 14, 2011 / No Comments

    When life is hectic, especially right now with the holidays, time seems to slip from our hands and balancing life, work, kids, and other things is hard to do.  Yes, I can tell you to take a breather but that might make you hyperventilate.  So instead, I am going to ask you to stop and take a moment to read these seven tips on how to balance everything. 1. Don’t overbook. This may seem unusual to people who try to crowbar as much as possible into every workday. The problem is things rarely go according to a prearranged agenda. That means a lot of time falling through the cracks chasing down…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  To Do List

    How to Get Motivated

    November 30, 2011 / 2 Comments

    Now that we have kicked the procrastination habit, seemed appropriate to talk about staying motivated. What is motivation? This simple but complex word can bring both disappointment as well as accomplishment.  It drives you to take action but can also drive you to not want to do anything.  Motivation is a word that everyone struggles with at one point or another but how long this lasts is up to you! Are you finding it hard to keep motivated – especially with the holiday season upon us? Do you find yourself going strong and then BAM!  Something comes up and it takes a lot to get your motivation back on track.  The…

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    Shannon McCaffery
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