Soulful Marketing Blog

Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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  • change is inevitable
    Challenges,  Clients & Customers,  Dog Marketing,  Entrepreneurs,  Marketing,  Product Creation,  Product Launches,  Questions

    Change is Inevitable

    April 13, 2023 /

    When I worked in Corporate America in the late 1990s and early 2000s, I had an amazing executive coach who I worked with for ten years. One of the things we focused on was how to deal with change, cuz at that point, I was dealing with at least two layoffs in three years. I often joked that I’d become a professional interviewer. The one quote that always stuck in my head about that time frame was, “Change is inevitable.” This is true, not just for your personal life. This is also true for your business. I guarantee over the course of your business. It will morph and change as you…

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    Shannon McCaffery
  • Challenges,  Clients & Customers,  Entrepreneurs,  Marketing,  Outcome,  Product Launches

    The launch that simply wasn’t

    February 2, 2023 /

    Have you ever launched a course, product, or service and felt like you worked your tail off, and then the big day came……and it was crickets? A few trickles of sales came in, yet overall, it was a bit of a disappointment. Well, this happens way more than you think. The reality is there are SO MANY VARIABLES you have to get right to create a significant amount of sales for a launch. Most experts don’t tell you that you’re more than likely to bomb on your first and even second launch. This is why, as a soulful marketer, I always want to be honest and give the truth about what…

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    Shannon McCaffery
  • Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Motivation,  Outcome,  Product Launches,  Prospects

    The Final Fridge Adventure (Part 2)

    January 19, 2023 /

    Last week I shared with you part 1 of my spouse and I’s fridge adventure. I shared with you some insights into the first two appliance stores we perused. And I gave you some takeaways of what to do and not do when it comes to your business and attracting clients. You can access it here. In this blog post, I want to tell you about the third place we visited to peruse refrigerators. It was a very different experience. This store was more of an upscale local appliance store. We bought our washer and dryer there, so we knew they were reasonably top-notch. And we like supporting our local businesses. As soon…

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    Shannon McCaffery
  • Challenges,  Coaching,  Communication,  copywriting,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Overcoming Obstacles,  Product Creation,  Product Launches,  Taking risks

    The Value of Having Another Perspective

    October 10, 2022 /

    Before I get into today’s topic, I wanted to clarify something from a reader about last week’s blog, “Taming Your Brain.” I had mentioned that if I hadn’t been meditating for many years, I wouldn’t have been able to recognize or be aware of my thoughts to start changing them and taming my mind. The beauty of this is – that it was MY PROCESS. It took me a long time because of ALL the things I let get in my way, like my issues with alcohol, stopping meditating for a while, and more. Then in the past six years of being in recovery, and now my addiction to learning…

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    Shannon McCaffery
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