Luck is related to choices….

This is what Dan Kennedy said to me — “Luck is related to choices…”  This totally made me hunker down and think about this very deep statement.  You see I’ve believed in luck all my life, but I never thought it had anything to do with me and my choices. I always thought that the luck was simply about being in the right place at the right time, or maybe even silly as it seems, because I’m part Irish.  I NEVER thought it was because of something I did.

So here was Dan Kennedy, the millionaire maker, telling me over dinner that luck was about choices…  Since that dinner I had with him back at the AWAI (American Writer’s & Artists Institute) Business of Copywriting Workshop in Cleveland, Ohio, I’ve been thinking about this, probably way too much. And because of that I thought this might make for an interesting post.

Looking back over my life with this new “luck filter,” I’d have to say I was a very lucky person and indeed a lot of that luck WAS because of certain choices I made.  The cool thing about this discovery is that it means that YOU can impact your life simply by the choices you make.  Wow, that sounds way too easy.  Yet, I’m here to tell you it certainly IS just that easy.  It’s not just your positive mindset, it’s also taking action.

When I was at the AWAI conference with Dan, he had me speak about how I was able to take his principles and create a successful business.  In fact, I wrote 2 articles about it in my May newsletter. If you’re not on my list and want a free copy snail mailed to you sign up here- http://marketingimplementer.com/FREE_Newsletter_.html

Some might say that the way I’ve been able to get some pretty cool, high powered, and fun clients is because of luck.  For example, I just got a really cool interview with a very high powered prospective client (I don’t want to jinx it, so I’m not saying right now, just go with me here) and depending upon how you look at it, could be luck or maybe it was because of the actions I took and a little luck sprinkled in…  Here’s how the interview came about – I met someone at a workshop I had attended back in March. After it was over, when I got home I added this person to my monthly newsletter list. And with all new people, I sent them a hand written note along with my newsletter referring how we met, how I can help them, etc.  Well this person sent me an email after he received my newsletter and said they had wanted to set up a phone apt. to speak with me.  That call then led to us setting up a meeting with his high powered prospective client.

There you have it, is it luck or is it action?  Or is a combination of both? The moral of this blog is no matter what you call it, you have to take action in order to have a little luck. My suggestion is DO SOMETHING at least once a month to communicate with your prospects and clients and the people you meet at conferences.  As Dan has said over a million times, do ONE thing every day to get a new client, and that’s how you never have to cold call again. You honestly just never know what will turn into some cool, lucrative relationships and business for you down the road.

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The Process of Getting New Clients…

I wrote this while I was sitting in the President’s Club in Cleveland, on Sunday, waiting for my plane back home to New Jersey.  I was going over all my notes I took from Dan Kennedy & AWAI’s Business of Copywriting Workshop.  As I was looking over my many pages, it struck me that this might make for a good blog this week.

The focus of his workshop was on the BUSINESS of Copywriting.  I was at this conference because Dan had asked me to speak.  He thought my story of how I’ve used his principles to grow a really nice direct response marketing, coaching, and consulting business might help many people at the workshop.  He was right. My story resonated with many of the people there, and my story also helped reinforce his principles about how to grow a coaching and consulting business.

So…. I thought it might be fun to share some of these principles, focusing mainly on the process of getting new clients.  If you have a coaching and/or consulting business, there are 3 main things you ought to focus on to create a more successful business: (Even if you have a bricks and mortar business these will apply, just more creatively. )

  1. Client Attraction & Management
  2. Strategy + your skill  (whether it’s copy writing,  product launches, etc.)
  3. Compensation

These 3 things ought to be the focus and the core of building and growing your business.  The whole workshop was based around these three things.  Obviously I don’t have enough time or space to write about all of these things, he went over these 3 things in great detail over 2 days.

However, I wanted to focus on one aspect that I felt was really important that’s helped me and one that I could probably do better at.  And that’s the process of getting new clients.  What do you do when a new prospect comes to you by way of email, website, phone, fax, or maybe even knocking on your door, or coming into your store?

Dan has a very meticulous process of when a client comes to him, which is intricate, and incredibly well thought out.  First, do you have a process for when a prospect comes to you?  Second, what is that process?  Is it the same for everyone?  Or do you do something different for each person that walks through the door?

The real takeaway here is that you have a system and/or a process for when a new prospective client comes knocking or calling.  This is hugely important and will affect your relationship with them, plus it will help you select better clients.  By tweaking  your marketing BEFORE they get to you, it’s what’s called prequalifying prospects, you weed out the tire kickers ahead of time.  So the people that do eventually get to you will be more of your ideal client.

So the takeaway here is the process of how you deal with new prospects…  and how you apply it to your business is hugely important.  So I’d encourage you to take a look at it and tweak it to better suit your business!

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