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Latest Posts:

  • The One Thing We All Struggle With Most…
  • A Small Shift In Your Lens Can Change Everything 
  • Is “Seasonal” Procrastination Really a Thing?
  • Some Gifts Don’t Come Wrapped In Ribbons…
  • When Three Worlds (Buddhism, Neuroscience, and Marketing) Collided This Week…

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  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity,  Taking risks,  To Do List

    The Productivity Secret That Will Change Your Life

    February 10, 2020 / 8 Comments

    One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List,  Website

    5 Goals to Achieve This Year

    March 9, 2017 / 1 Comment

    If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year. Remember you are never going to know if you are capable of something if you don’t take that first step. 1. Go small This may be a big one to start with but here goes-Downsize.  Look at all aspects of your business whether that includes employees, vendors or service providers.  If you find that there is a way for ONE provider to handle multiple jobs than cut back.  This may sound strange but sometimes less is more when…

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    Shannon McCaffery
  • Implementation,  Marketing,  Product Launches,  Survey Tips & Techniques

    Here’s How to Get a HUGE Jump on Creating an Amazing Year in Your Business…

    January 17, 2017 / 1 Comment

    At any time of the year, it’s important for one to stop and take a look and access your year: where you are or aren’t in your business? Do you like what you see? What issues are raising your anxiety level? How is your bottom line? Have you achieved all the goals you set in January? If not, then why? Now these questions can cause a lot of emotional pain and angst but they don’t have to. Why not see them as opportunities instead? And as an opportunity these exact issues could bring you more money in the bank. And who doesn’t need this? So how can you turn these issues into opportunities and get…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Overcoming Obstacles,  Procrastination,  Productivity,  Questions,  Risk,  Taking risks

    Are You Hard Wired To Fail?

    March 16, 2012 / No Comments

    Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Productivity,  Prospects,  Questions,  Risk,  Survey Tips & Techniques

    How to Give Your Customers Exactly What They Want

    March 8, 2012 / No Comments

    Technique #1:  Start With Your Outcome, Not Questions  This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box. Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.” Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  Mystery,  Productivity,  Survey Tips & Techniques

    Solving the Mystery of What Your Clients Want

    March 1, 2012 / 2 Comments

    Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game. Unless… you know the secret of predicting exactly what your clients want and are looking for.  Today, I am going to share that secret with you. In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions: What do…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Overcoming Obstacles,  Procrastination,  Productivity,  Risk

    Avoid Focusing on Set-backs and Seek out New Opportunities

    February 2, 2012 / 2 Comments

    Avoid Focusing on Setbacks There comes a time in one’s personal and business life, where a setback comes in and rears its ugly head.  When it does come, because we know at some point it will, a person has two choices. They can either sit there or focus on all the negativity that comes with it.  Or they can come to terms with the reality of the set back  and push forward. It is as easy as A.B.C.  stands for Ambiguity.   A trait that is tied to most entrepreneurs which holds the meaning: The possibility of interpreting an expression in two or more distinct ways. When facing a setback, especially one that leaves a person in a negative situation, the best thing to…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Procrastination,  Productivity,  To Do List

    How to Really Get Things Done, Check Things Off Your List, part 2

    November 9, 2011 / No Comments

    Last week, I gave you three tips on how to avoid that ugly 15 letter word called: PROCRASTINATION The next three tips I am going to give you is an important part of checking things off your list, so you can actually get things done. Tip#4: Do the Hard Things First   When you are writing your priority items down (Tip #1), avoid putting those “Tasks” that you loathe last.  In fact, I bet one of the reasons you have procrastinated and are behind is because there are tasks you don’t like to do.  So, for example, if you HATE balancing a financial spreadsheet, put that down first.  Remind yourself…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Procrastination,  Productivity,  To Do List

    How to Really Get Things Done, Check Things Off Your List part 1

    November 3, 2011 / No Comments

    Stress, Guilt, Anxiety…three things that occur when you look at your to-do list at the end of day and hardly anything is checked off.  Immediately you think “What happened?!” In the back of your mind though, the answer lies in a 15 letter word: PROCRASTINATION Just saying that 15 letter word, makes me cringe because we all experience a time where PROCRASTINATION slips into your life.  Are you at that point in your life?  Have you been stuck in a rut of procrastinating?  If so, continue reading because I have the solution to get you unstuck.  And, if by chance you are one of those super-human people who never procrastinate,…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing

    Part 2 of : Am I the Type of Person People Want to be Around?

    October 19, 2011 / No Comments

    Last week, I shared with you my thought process of examining myself with the question “Am I the type of person people want to be around?”  This week, I am going to finish with the last two parts.  As I explored these two subjects, I made a promise to be completely honest with myself.  So, I encourage you to do the same.  In order for you to truly evaluate yourself, remember complete honesty is key. 1. What kind of presence do I leave with people? Defining someone’s presence is a hard quality to explain.  Basically, it involves how you are in regards to socially, self-confidence, and body language.  Believe it…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques,  Technology

    Commit to Your Plan to Create Success

    July 27, 2011 / No Comments

    I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.”  He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why.  So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…

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    Shannon McCaffery
  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques,  Technology,  Website

    Whose Shoes Are You Walking In?

    July 21, 2011 / No Comments

    Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer.  Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same.  Have them document what they see…

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    Shannon McCaffery
  • Communication,  Entrepreneurs,  Implementation,  Marketing,  Product Launches,  Survey Tips & Techniques

    What’s all the Fuss About EzineArticles.com and Content Anyway?

    June 29, 2011 / No Comments

    Having a blog should be a key part of your strategy to drive traffic to your website.  Search engines love blogs because they are so timely and are constantly adding things to keep folks informed and up-to-date. Yet, here’s the deal: if your content isn’t any good, all the search engine results in the world will not help you.  You really have to develop your valuable content first. High quality content is crucial to fuel your business and increase traffic to your website.  Content alone can entice the reader to check out your website and return for more. Therefore the content you deliver must be valuable, giving helpful tips and…

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    Shannon McCaffery
  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Product Launches,  Technology

    You created a blog… Now What?

    June 22, 2011 / No Comments

    The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start.  If you already have a list it’s also…

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    Shannon McCaffery
  • Coaching,  Marketing,  Survey Tips & Techniques

    Where’s the Hidden Money Buried in Your Business?

    January 7, 2011 / 1 Comment

    The first week of January and the beginning of the New Year is always fascinating to me.  For one, I’m totally in awe of how the previous year seemed to speed by in the blink of an eye. I’m constantly amazed as I get older how the years really do seem to be going much faster. I wonder if that’s just aging or the fact that I’m now paying a lot more attention and just noticing it.  I’m choosing the latter! One thing I’ve noticed that has helped me tremendously is I ALWAYS create my annual plan at the beginning of every year . In fact, I just took a…

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    Shannon McCaffery
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