What’s your plan to build profitable relationships this Year?

I remember back in January  2011, it was so darn cold, winter was surely coming in like a lion!  And we’d already gotten almost two feet of snow and I was torn on whether to travel or not the next two months, because itwas proving to be a bit of a challenge fly out of the New York/New Jersey area.  And I wrote this from writing from sunny and warm Phoenix, Arizona where I had just attended Jeff Walker’s Product Launch Manager (PM) Mastermind meeting. I almost didn’t make it because it snowed the morning I was supposed to leave and I was about 3 hours late to the meeting.  And now I’m getting ready to pack up and leave tomorrow to go back east and there’s another snow storm looming.  I hope I make it back… but being here in the warmth wouldn’t be so bad….

Yet, this is totally besides the point… The real reason I came here was because it’s my plan. (I mentioned how I create my plans in my “Find Your Hidden Money” blog from earlier this month.) My plan of how I will grow my business through attending workshops, conferences and meetings, and more specifically – building relationships with like-minded entrepreneurs and forming bonds to help our businesses grow.  This is really crucial to creating a more successful business and I ALWAYS plan out my travel schedule in January so I know exactly how it fits into my goals and the outcome I want for the year.

So how will this year be different from 2010?  What have I learned? What will I do differently in terms of building relationships?

  1. Plan 1 trip or less in a month – Last year I traveled way too much!  Some months I was away for  more than 10 days, it totally felt like I was back in corporate America. So I’m not doing that this year, with the exception of this month where I have two back to back trips.  In fact, I really just don’t like traveling as much anymore. I find as an entrepreneur I really like being in my home office.  This is a little red flag because I certainly don’t want to become isolated and a hermit working day to day, week to week, month to month alone in my office.  As my awesome Executive Coach Debbie Phillp’s always told me, “Isolation is a dream killer.” So you need to plan some travel and get out of your office and connect with like-minded people.
  2. Connect with more folks while I’m away – Last year because I traveled so much I just didn’t have time to connect with people before I left. So this year, I’m contacting friends, colleagues and clients before my trips to major cities to see if I can meet with them in person to connect and continue building my relationship with them.  This really has to do more with working smarter – not harder – and managing my time better when I’m on the road.
  3. Create Goals for my travel – This is another critical piece, to actually write down my goals for each of my trips.  On the plane, I simply took out a piece of paper and wrote down the outcome I wanted to get from this trip to Phoenix where I attended Jeff Walker’s PLM Mastermind.  And I’m happy to say I accomplished all the goals I set out for this meeting and then some. So always have a plan and goals when you travel to make your trips out of your office more productive and fun too.

So don’t spend all day every day at your computer, in your office or wherever. You need to get out and connect with other people. How about finding a conference in your business niche to attend this year? Ask your colleagues where they go to charge their business batteries each year?  Plan out your year, plan out the conferences, workshops or trips you will take that will help build and grow your business. Also, don’t forget to take some fun trips, or maybe tack on a day or so to a business trip to have some gun too.

Here was my Travel Plan For 2011 to Accomplish my Goals:

  • January 25 – 27 – heading to Las Vegas for Yanik Silver’s Mastermind meeting
  • February 21 – 27 – heading to LA for the Ultimate Internet Bootcamp
  • March 3 – 6 – heading to D.C. to Yanik Silver’s Underground 7
  • April 27 – May 1 – heading to Chicago for GKIC Superconference
  • June- 6 – 10 –heading to  Carmel, CA for some R&R
  • June 25 – July 9 – heading to Naples, ME for family vacation in our summer home

I’d encourage you to create your own strategic plan and goals around your travel this year which is really an incredibly important way for you to build relationships and to help grow your business and beyond.

So, get out your calendar now and plan the ways you will invest in yourself and your business to make your goals actually happen!

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What’s my secret? Are you up for the challenge?

moneyincomputerI get asked this question a lot – “What’s your secret to marketing implementation and getting so much accomplished for yourself and your clients?” I love this question because it really gets to the heart of people’s frustrations on getting things done, whether it’s finishing writing a book, article, or creating a new product or service. Let’s face it, taking action can be challenging and sometimes even frustrating, I know, I’ve been there struggling myself, many times.

So, what’s my secret? Well, first it’s creating my plan of action. What is it I’m trying to accomplish? Is it creating a product, writing a book, or maybe launching a product. Once I figure out the goal I want to accomplish, I then put together a marketing plan, product launch plan or action plan. I actually talked at length about this in my last post, check it out here

Once you have a plan, then you need to pick one step that you are 42-15650488willing to take right now to move towards getting this goal accomplished. I’d recommend a small step, not a real big one. In fact, there’s a disease that I sometimes suffer from, and it’s often termed as “analysis paralysis.” I’d take forever analyzing my new idea and going over and over it, and being overwhelmed because there was so much to do and I was paralyzed by this. So, what really helped me was breaking down what I wanted to accomplish into much smaller steps that I could manage and work my way towards accomplishing my goal.

If you’re having trouble figuring out what your goals are, or what you want toAbacus Girl accomplish, here is something that has helped me and works for my clients: do an assessment of your business and where you are right now with your marketing. This is incredibly helpful because it gives a really good snapshot of where you are with your business, what kind of marketing you’ve done, what’s working and what’s not working. It also gives us a great place to know what needs to be done in order to improve your marketing right away so we can make some changes to see a more positive outcome for your business.

Some questions that will help you assess your marketing:

Some questions that will help you assess your marketing:

1) What product or service do you deliver? Describe it.

2) Who is your ideal customer? Describe them.

3) Why do they need you?

4) Why would your customers want or need your product or service? Describe a scenario.

5) Why would a customer choose you over your competitors?

6) What’s working right now in your marketing?

7) What’s not working in your marketing?

8) What would you like to do differently in your marketing to create more prospects/clients?

Once you answer these questions, you’ll have a much better picture of where you are and what you need to do to increase your prospects/clients and keep moving forward. The real key here is to assess your business, come away with some clear goals and direction of what you want to accomplish. Then, put together an action plan, figure out what you can do versus what you can outsource to others, then take some small steps to get yourself on your way to taking massive action towards your goals.

I’ll leave you with this inspiring quote – “If you have great ambition, take as big a step as possible in the directions of fulfilling it, but if the step is only a tj0438371iny one, don’t worry if it is the largest one now possible.” -Mildred McAfee Horton, former President of Wesley College

So, go take a step, any step. Take action and you’ll be on your way, moving closer and closer towards accomplishing your goals for 2009. And follow my lead – one of my 2009 goals is to act on my plans – to post my blogs each week. I can do it and so can you! Are you up for the challenge?


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