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Latest Posts:

  • The One Thing We All Struggle With Most…
  • A Small Shift In Your Lens Can Change Everything 
  • Is “Seasonal” Procrastination Really a Thing?
  • Some Gifts Don’t Come Wrapped In Ribbons…
  • When Three Worlds (Buddhism, Neuroscience, and Marketing) Collided This Week…

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  • Coaching,  Entrepreneurs,  Productivity,  Technology

    5 Must-Have Tools for Successful Entrepreneurs

    March 17, 2020 /

    During these bizarre times of COVID-19, I started looking at all the tools I use that help me be more successful (and productive), it really only boiled down to 5. I thought it might be helpful to share them with you, especially because all these tools just happen to be tech tools. And a lot of us are now confined to working from home, with the exception of me, I’ve always worked from home since I own my own business. (And FYI – I’m a Mac person – former PC user.) And hopefully, you know some of these, if not all of them, and maybe even using some! 1) Evernote…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity,  Taking risks,  To Do List

    The Productivity Secret That Will Change Your Life

    February 10, 2020 / 8 Comments

    One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List,  Website

    5 Goals to Achieve This Year

    March 9, 2017 / 1 Comment

    If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year. Remember you are never going to know if you are capable of something if you don’t take that first step. 1. Go small This may be a big one to start with but here goes-Downsize.  Look at all aspects of your business whether that includes employees, vendors or service providers.  If you find that there is a way for ONE provider to handle multiple jobs than cut back.  This may sound strange but sometimes less is more when…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Outcome,  Productivity,  Prospects,  Questions,  Survey Tips & Techniques

    It’s All About the Questions

    March 22, 2012 / No Comments

    There is quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.” This quote says it all when it comes to the topic of this week’s blog. It’s ALL About the Questions! This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information.  Through this questioning process, you will step closer to finding success in your business. Step # 2…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Overcoming Obstacles,  Procrastination,  Productivity,  Questions,  Risk,  Taking risks

    Are You Hard Wired To Fail?

    March 16, 2012 / No Comments

    Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Productivity,  Prospects,  Questions,  Risk,  Survey Tips & Techniques

    How to Give Your Customers Exactly What They Want

    March 8, 2012 / No Comments

    Technique #1:  Start With Your Outcome, Not Questions  This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box. Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.” Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Overcoming Obstacles,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List

    Seek Out New Opportunities

    February 9, 2012 / No Comments

    Last week, I explained how overcoming setbacks is as an easy as A.B.C. A-Ambiguity       B- Build      C-Commit This week I am going to show you how easy seeking out opportunities is. It is as easy as N.O.W. stands for “Never-as in “Never Giving Up!”  By making, a daily mantra of “I will never give up” means there is not a minute, an hour, or a month that you are not seeking out new opportunities.  New opportunities are the only way to completely come out of a setback.  The only way to find new opportunities is give it all you have every day! stands for “Opportunistic”.  Before you see that word…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Overcoming Obstacles,  Procrastination,  Productivity,  Risk

    Avoid Focusing on Set-backs and Seek out New Opportunities

    February 2, 2012 / 2 Comments

    Avoid Focusing on Setbacks There comes a time in one’s personal and business life, where a setback comes in and rears its ugly head.  When it does come, because we know at some point it will, a person has two choices. They can either sit there or focus on all the negativity that comes with it.  Or they can come to terms with the reality of the set back  and push forward. It is as easy as A.B.C.  stands for Ambiguity.   A trait that is tied to most entrepreneurs which holds the meaning: The possibility of interpreting an expression in two or more distinct ways. When facing a setback, especially one that leaves a person in a negative situation, the best thing to…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  New Year,  Procrastination,  Productivity,  To Do List

    The Right Attitude & Mindset is a Must ~Be like the Bee~

    January 18, 2012 / 1 Comment

                           Aerodynamically, the bumblebee should not be able to fly, but the bumblebee does not know it so it goes on flying anyway. ~ Mary Kay Ash There is a saying that goes, “You are your own worst critic.”  This simple six-word sentence is especially true when it comes to negative thoughts.  In the last two weeks, I have encouraged you to take big risks about your life, business, and even your actions.  I can challenge you and motivate you to reach these amazing goals, but there is one thing I cannot do.  I cannot take away your own negative thoughts that probably consume you when something really positive is…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  Procrastination,  Productivity,  To Do List

    It’s a Balancing Act

    December 22, 2011 / 1 Comment

    Continuing with the balance theme… there are so many areas of our lives these days requiring our attention and not just when we get to it but sometimes like it needed to be done yesterday. Work, relationships, personal time, school, emotional, physical, mental, etc are all aspects of life that require balance.  If balance is not established, you may find yourself feeling or saying something like this; “I am drained, exhausted and overwhelmed.” “I wake up in the morning and automatically feel tensed and stressed.” “My life is chaotic and out of control.” “I need to change my life but have no clue where to start.”                                                                                                             “I cannot focus…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Coaching,  Communication,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  To Do List

    It’s All In the Balance

    December 14, 2011 / No Comments

    When life is hectic, especially right now with the holidays, time seems to slip from our hands and balancing life, work, kids, and other things is hard to do.  Yes, I can tell you to take a breather but that might make you hyperventilate.  So instead, I am going to ask you to stop and take a moment to read these seven tips on how to balance everything. 1. Don’t overbook. This may seem unusual to people who try to crowbar as much as possible into every workday. The problem is things rarely go according to a prearranged agenda. That means a lot of time falling through the cracks chasing down…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  To Do List

    How to Get Motivated

    November 30, 2011 / 2 Comments

    Now that we have kicked the procrastination habit, seemed appropriate to talk about staying motivated. What is motivation? This simple but complex word can bring both disappointment as well as accomplishment.  It drives you to take action but can also drive you to not want to do anything.  Motivation is a word that everyone struggles with at one point or another but how long this lasts is up to you! Are you finding it hard to keep motivated – especially with the holiday season upon us? Do you find yourself going strong and then BAM!  Something comes up and it takes a lot to get your motivation back on track.  The…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Procrastination,  Productivity,  To Do List

    How to Really Get Things Done, Check Things Off Your List, part 2

    November 9, 2011 / No Comments

    Last week, I gave you three tips on how to avoid that ugly 15 letter word called: PROCRASTINATION The next three tips I am going to give you is an important part of checking things off your list, so you can actually get things done. Tip#4: Do the Hard Things First   When you are writing your priority items down (Tip #1), avoid putting those “Tasks” that you loathe last.  In fact, I bet one of the reasons you have procrastinated and are behind is because there are tasks you don’t like to do.  So, for example, if you HATE balancing a financial spreadsheet, put that down first.  Remind yourself…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Testimonials,  Website

    Creativity + Testimonials = Results

    August 31, 2011 / No Comments

    In a fast pace world of marketing, one of the best ways to stay ahead of your competition revolves around one word: CREATIVITY.  So today I am going to show you how combining a little bit of creativity with your testimonials yields great results. No matter where you are using your customer testimonials, you want to present them in a way that pops out to the reader.  Be honest – how many of you have visited a website selling a product and you find at the bottom of the page a BUNCH of writing and small pictures?  Now be honest again – because it is in a format that seems…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Marketing,  Testimonials

    The four types of testimonials that get results…

    August 18, 2011 / No Comments

    In my previous blog, I gave you a simple overview of testimonials. Today we’re going to dig a little deeper.  In fact, I am going to let you in on a secret that most people don’t know:  There are four types of testimonials and each are used to overcome different objections that potential customers may have. 1.  Benefits: Apprehension to trying a new product/service is a normal reaction, especially in this tight economy.  Many people have to watch how and what they spend their money on, so often they stick with what they know.  With this type of testimonial though, people are not only seeing others buying your product/service but…

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    Shannon McCaffery
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