I love counterintuitive ideas and things that really get my mind spinning – much like a chew toy does for a dog…
The one I want to share with you today is about how when you *defy logic. You can actually create some tremendous success.
No, I’m not talking about feats of engineering or technology. I’m talking about the idea of perception vs. reality. And about alchemy and magic.
Let’s say you think of a good idea for a business. And it’s really a good idea, one that others have done, yet, you’re going to turn that industry on its head.
Yet, when you share the idea and if you start looking for investors or buyers to purchase it, you run into roadblocks because your idea defies a certain logic or conventional assumption.
Some good examples of ideas that defied the logic of economics and became wildly successful. Imagine you’re proposing these ideas to skeptical investors: (See if you can guess these incredibly successful companies below. Answers are in the Notes at the end of this blog.)
- Creating a cool expensive vacuum cleaner that’s wildly expensive.
- The best part of this new website is that people will write the entire thing for free.
- The great enduring fashion of the next century will be a cool, comfortable fabric that takes ages to dry.
- Create a new chain of restaurants where people will be forced to choose between only three or four items.
- This nonalcoholic drink that will rival Coca-Cola has a taste that consumers say they hate.
- People will pay $5 for a drink that they can make at home for a few cents.
(Talk about *defying logic – We went to an outdoor garden market over the weekend and saw this – a front end of an old Ford truck made into a bar.)
So when creating new ideas, whether it’s a new business, new product, course, book, etc., step away from the logic of the idea and from your economist self – you know the one – “I don’t have enough money.” “It will cost too much.” “The numbers won’t support it.” And on and on, your left logical brain will go.
When it comes to Soulful Marketing… The most important thing about it is to be in touch with your creative, intuitive, connected, whimsical, and magical parts.
I’m giving you permission now and moving forward to throw logic out the window when it comes to an idea that’s truly burning a hole in your pocket.
It’s your time.
Keep in mind – “Not everything that makes sense works, and not everything that works makes sense.” ~ Rory Sutherland.
Defy logic and have the freedom to create magical ideas.
Note 1: The companies above in order:
5. Red Bull
Note 2: This email was inspired by the ideas in Alchemy – The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland. I’d highly recommend it. We all need to keep a bit of alchemy and magic in our lives and in our businesses!