Struggling or frustrated with growing your business? Neuroscience can help….

This Week’s Highlights:

Core Article: Struggling or frustrated with growing your business? How Neuroscience can help….

Cool Stuff: 10 Best Hiking Trails In the U.S.

AI Info & Resources: Build an AI Agent For Your Business

Struggling or frustrated with growing your business? How Neuroscience can help.

Have you ever been frustrated, struggled and maybe had a time where you were thinking about throwing in the towel when it comes to running your business?

Since I’ve been running my business for 18 years now, I want to come clean. I definitely have experienced that once or twice, and it’s not a fun place to be in. It’s downright scary and can lead you to places you may not want to go to…

I’ve been doing a lot of research lately (Yeah, you may know me by now; I LOVE research, learning, and discovering new things to share with you.) about what happened to me during those times of real struggle. When I had this big project that I totally wanted to create and launch, why didn’t I complete it? What happened?

If you’ve ever gone through struggle and frustration like this, what I’m about to share may inspire and guide you…

The scientific and psychological research I’ve been learning about is around why we tend to create goals for accomplishing projects, turning ideas into something more, and why we often don’t complete them, or worse yet. We don’t get started…

Setting goals is one thing, achieving them is another. There’s that gap between our aspirations and our actions can sometimes feel insurmountable.

Here’s how a bit of brain science and some Soulful Marketing Principles sprinkled in will help bridge this gap…

Understanding the ‘Will’ and the ‘Way:’

The ‘Way” – Having the cognitive skills. Others call it the ‘how.’ It’s having the steps and skills to reach your goal. We struggle because we may not now how to get it done.
The “Will” (or your ‘Why’) – This is your driving force, your desire to achieve your goals. I also call this your ‘Why.’ This needs to be deep enough to motivate you to accomplish your goals.

When you balance these two, you can transform your goal-setting process from procrastination to actual achievement.

The biggest takeaway is to do deeper work around your ‘Why’ you created these goals for yourself. Or you can go deeper and look into why you haven’t achieved what you wanted from your business or your life and look at your ‘Why.’

Have you gone deep enough to get this pull of “Oh yeah, this is my purpose, I’m feeling called, I’ve got to do this…” That’s when you know your ‘Why’ is strong enough. It can’t be because you need or want the money. That’s not strong enough, and you still won’t complete it, according to all the science-backed research.

Once you have your ‘Why,’ then simply create your clear next steps to take action to accomplish your goals. Make sure they are broken down into easy to accomplish next steps. Also ensure they are measurable. This will help you stay on track.

2. Build Habits that Support Your Goals & Celebrate Your Small Wins:

Our brains are wired to form habits. This can also be a double-edged sword – bad habits can derail your progress, and creating good habits will make goal achievement almost automatic. Neuroscience shows that habits form through repetition and reward, creating neural pathways that make certain behaviors second nature.

Big goals can be daunting. Breaking them down into smaller, manageable tasks can make a huge difference.

Next— this is really the crucial step: celebrate and reward yourself for each small win that supports your goal, and it will boost your confidence, create momentum, and reinforces your motivation, keeping you on track.

3. Leverage Your Identity and Core Values:

Your motivation is deeply connected to your identity and core values. When your goals align with who you are and what you stand for, your motivation becomes intrinsic. And it makes the pursuit of your goals more inpsiring and sustainable.

If you haven’t clarified your core values, start here. When they are aligned with your goals, it will make your journey much more fulfilling.

If you need help with this, I’m coming out with a quick guide. Leave a comment, send me an email (contact page), and I will send it to you when it’s completed.

4. Cultivate a Supportive Environment:

The people and environment around you play a crucial role in your success. Surround yourself with people who support your goals and create a physical space that encourages your productivity and inspires you.

Next Step: Applying Soulful Marketing Principles to Your How:

As you work towards your goals, apply soulful marketing principles. They’re not just for promotions – they’re about authentic communication and connection. Here’s how you can use them:

Authenticity: Be true to yourself and your values in every step of your goal pursuit. Authenticity attracts the right opportunities and people into your life.

Empathy: Understand and empathize with your own journey. Recognize the challenges and be kind to yourself.

Integrity: Stay committed to your values and ethical standards. Integrity builds trust with yourself and others, creating a solid foundation for long-term success.

Remember, accomplishing your goals is a journey that combines understanding how your brain works with staying true to your soulful values.

By understanding the neuroscience of motivation and leveraging soulful marketing principles, you can transform your approach to goal setting and accomplish anything.

So, take a deep breath, map out your path, and know my hands are always at your back – if you need anything, I’m here for you.

Quick Update:

Memorial Holiday weekend is almost here! Let’s remember and thank all those amazing service men and women who have sacrificed so much for this country. And summer’s officially starting. Here’s to hamburgers, corn on the cob, watermelon, and grilling outside!

Weekly Scavenger Hunt:

I found a quarter this week, a Louisiana one. If you didn’t know, that’s where I spent my formative years down in New Orleans. 🙂 You know what I find so fascinating, besides the quarter being from Louisiana… I find it fascinating how it got to the place where I found it. In this day and age, I never use money, much less coins. How does a quarter wind up on the road in the exact place I’m walking? Something wonderous about how all the stars aligned for that moment… 🙂 Yeah, I know; that’s just a little glimpse into my brain.

Paragraph I’m Pondering:

“Success is not just a data point that you hit on the sales chart or a dollar figure that makes your accountant happy. Success is how your customers feel. How are you measuring that?” ~ Bernadette Jiwa, Marketing a Love Story: How to Matter To Your Customers.

Powerful Affirmations to Inspire:

“I attract clients who value and appreciate the unique solutions my business provides.”
“I am a source of inspiration, motivating others to achieve their dreams and goals.”
“I trust in my abilities and the limitless opportunities that come my way.”

Book Review:

A Technique For Producing Ideas by James Webb Young

Cool Stuff:

What kind of carrot is it? Oh, not the eating kind – “Karat” vs. “Carat”: what’s the difference?
How the Invention of the Car changed the world.
The 10 best United States hiking trails (updated 2024).

AI Info & Resources:

Magically create how-to visual guides with this AI tool – there’s a free version.
AI copywriter – enhances landing page and website copywriting.
Build an AI agent for your business for free.

Weekly Photos:

Trying to get a recent pic of Emma with me, this early a.m., and well, this is what we got!
There’s the infamous Louisiana quarter I found – kind of blends in with the road. The only way I saw it was it’s reflection from the sun.
No pics of Emma this week. Instead, we have this cute and funny puppy where we’re growing some spices in its back. I love the bright colors and its floppy ears.
Alice’s vegetable garden. She’s got all sorts of veggies growing for us.
Check out the broccoli and tomatoes. We also have squash, strawberries, cilantro, and rosemary, and potatoes.
And one of my favorite trails near our house. Love that view of Shasta Bali. Pretty soon, the grass won’t be so green once the heat of summer creeps in.