• Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques,  Technology,  Website

    Whose Shoes Are You Walking In?

    Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer.  Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same.  Have them document what they see…

  • Coaching,  Communication,  Entrepreneurs,  Marketing

    Do You Truly Connect With Your Clients & Prospects?

    One of the biggest mistakes I see in marketing is the idea that advertising is purely a numbers and branding game. If you can get enough people to see your name or your product, you’ll eventually get the sale, right? Wrong. Many companies waste millions of dollars on marketing because they ignore a vital part of the process: Truly Connecting with your clients on a deeper level. I’ll let you in on another one of those marketing secrets that isn’t really a secret… Getting other people to talk about you is much more powerful than anything you can say about yourself. That’s the reason people research a product before they…

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