One of the biggest mistakes I see in marketing is the idea that advertising is purely a numbers and branding game. If you can get enough people to see your name or your product, you’ll eventually get the sale, right?
Many companies waste millions of dollars on marketing because they ignore a vital part of the process: Truly Connecting with your clients on a deeper level.
I’ll let you in on another one of those marketing secrets that isn’t really a secret… Getting other people to talk about you is much more powerful than anything you can say about yourself. That’s the reason people research a product before they buy it. They want to see what their peers think of whatever you’re selling.
“Word of mouth” advertising is one of the most powerful marketing tools you have. A recommendation from a friend will dramatically increase the odds of someone giving you and your product a chance. Hence social media marketing is really huge right now. So many companies and small businesses are now using Twitter, Facebook and YouTube to connect with their clients.
So how do you use social media and how do you get people to spread the word about you and your products?
You simply connect with them and give terrific content and help them. You can do this by asking questions, (or doing an online survey) to find out what makes them tick. This is really huge to understanding your clients’ wants, needs, hopes, and fears. Don’t just promote yourself. It’s called social media because it’s a conversation, which means you talk, ask questions, comment, AND you LISTEN .
Show them how you understand their problems and then let them know how your product or services will help solve those problems. Then let them know who you are. Don’t just get them invested in your product, get them invested in you.
Once they care about you and your product, they’re part of the team. When you connect to them on a deeper level, your success will matter to them.
Simply put, if they like you, they’ll want to help you.
And that enthusiasm is addictive. When a friend sees how excited they are about you and your product, that friend will start to become excited.
And here’s the best part: All you really need to do is BE YOURSELF, reveal to them about who you are, what your favorite hobbies are, your favorite foods, if you have a cat, dog, etc. People love to connect with like-minded people. Don’t be a big stuffy company, or business. Speak to them as one person, don’t use corporate speak anymore, just be yourself! When you do, they’ll either love you or not. And guess what, that’s OK. You’re doing your job if you’re repelling some people, I know this is hard for some people to get, but it’s the truth. So work on that, it’s ok if not everyone likes you. For those that don’t, there are tons more who do…. Go forth and create some great connections and let me know how you make out!