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Attitude, Balance, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Marketing, Outcome, Productivity, Prospects, Questions, Survey Tips & Techniques
It’s All About the Questions
There is a quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.” This quote says it all when it comes to the topic of this week’s blog. It’s ALL About the Questions! This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information. Through this questioning process you will step closer to finding success in your business. Step #…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Communication, Entrepreneurs, Goals, Implementation, Marketing, Motivation, New Year, Outcome, Productivity, Prospects, Questions, Risk, Survey Tips & Techniques
How to Give Your Customers Exactly What They Want
Technique #1: Start With Your Outcome, Not Questions This week I want to challenge you with this thought: “Think Outside of the Box.” The topic of this blog is a little different and will require you to think outside of the box. Diving right into it, I do not want you to think about all the questions to put into your survey. I want you think about the outcome first! So many people fail before they hit the ground running with their survey because they think “Questions First.” Think about it…before creating and writing questions, you need to know what you want from them first. Therefore, in hindsight, your first…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Communication, Entrepreneurs, Implementation, Motivation, Mystery, Productivity, Survey Tips & Techniques
Solving the Mystery of What Your Clients Want
Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game. Unless… you know the secret of predicting exactly what your clients want and are looking for. Today, I am going to share that secret with you. In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions: What do…
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Am I the Type of Person People Want to be Around?
In my last blog, I encouraged you to pay attention and be aware of whom you’re hanging out with. As I wrote and posted that blog last week, the thought came to mind “Am I the type of person people want to be around?” I am going to share my thought process as I evaluate if I truly am the type of person someone wants to be around. 1. Do I personally encourage others? Believe it or not, there is a real and fake way to encourage others. Can you identify a real encouragement versus a fake encouragement? Encouragement One: (You and someone that works for you – you tell this…
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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Testimonials, Website
Creativity + Testimonials = Results
In a fast pace world of marketing, one of the best ways to stay ahead of your competition revolves around one word: CREATIVITY. So today I am going to show you how combining a little bit of creativity with your testimonials yields great results. No matter where you are using your customer testimonials, you want to present them in a way that pops out to the reader. Be honest – how many of you have visited a website selling a product and you find at the bottom of the page a BUNCH of writing and small pictures? Now be honest again – because it is in a format that seems…
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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology
Commit to Your Plan to Create Success
I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.” He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why. So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Product Launches, Technology
You created a blog… Now What?
The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start. If you already have a list it’s also…
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The “Oprah Factor” and how you can create your own “ X Factor”
In last week’s blog post I shared with you how Meredith and I were so very fortunate enough to attend a taping of one of Oprah Winfrey’s last shows. (Here’s the link: Are you giving your customers/clients and Oprah experience?) It was so exciting to be a part of that experience. I also talked last week about why Oprah is so phenomenally successful and popular. It is because she focuses on giving her audience what they want. She goes out of her way to create an experience that will get her audience excited and make them feel good. Oprah as an entrepreneur is worth billions and she continues to operate…
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Selling Out Your Events By ASKING Your Prospects What They Want
It’s almost May and I’ve already attended 7 events in 2011 and all of these events had a healthy number of people in attendance. One thing surprised me though— none of these events used this one strategy that can totally capitalize on filling your event AND also help you plan your event, speakers, activities, etc. This strategy is so simple, it’s basically creating a survey and sending it out to everyone who’s registered for the event. I just did this for Alex Mandossian and we found out some terrific insightful information that we wouldn’t have known without asking these pertinent questions. Plus the answers we received will go a long…
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How to break through all the “noise” and SELL something!
This time of the year is particularly difficult to get your message across because we’re bombarded by a larger volume of messages than probably any other time of the year. Everyone, it seems, is trying to “cash” in on Christmas and the holidays. I mean you can’t blame them, it is the most profitable time of the year. I’ve spoken to some business owners who tell me they make 50% or more of their income from the year at Christmas time. Yikes, that could make or break your company. Well, that’s why I decided to write this article because I’d love to help you “break-through” the “noise” and the clutter…
