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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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  • Attitude,  Clients & Customers,  Entrepreneurs,  Marketing,  Prospects

    Never Ever Cold Call Again to Get New Clients!

    January 4, 2017 / 4 Comments

    Something I learned over 6 years ago from “the Millionaire Maker” Dan Kennedy is that in order for you not to do cold calls, and to not be stressing out where your money will come from each month— you need to create a “lead generation funnel.” I not only learned it from him, but I also shared the stage with him where he asked me to share the strategies I used to help grow my business here are a few of them below. What you need to pay real attention to is that After I did that, created and implemented those strategies… I never had to worry about getting any…

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    Shannon McCaffery
  • Attitude,  Challenges,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  Overcoming Obstacles,  Taking risks

    What’s Holding You Back From the Success You Deserve?

    April 26, 2012 / No Comments

    This question I’ve been asked countless of times from coach’s, mentors, therapists, and many an event speaker. In fact, I just got back from listening to Larry Winget speak at the Glazer Kennedy Super Conference in Dallas and his approach was more like a baseball bat to the forehead, but I think it worked.  I know I GOT it- what he was saying… let me explain… If you don’t know Larry he has several best-selling books out there- one called- Shut Up, Stop Whining & Get a Life, my other favorite is- You’re Broke Because You Want To Be. He has an interesting no holds bar approach to success and…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques,  Technology

    Commit to Your Plan to Create Success

    July 27, 2011 / No Comments

    I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.”  He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why.  So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…

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    Shannon McCaffery
  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques,  Technology,  Website

    Whose Shoes Are You Walking In?

    July 21, 2011 / No Comments

    Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer.  Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same.  Have them document what they see…

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    Shannon McCaffery
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