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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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  • Entrepreneurs,  Procrastination

    If you ever procrastinate – this will help! Open up :-)

    October 12, 2023 /

    I had an interesting procrastination discovery moment this week that I wanted to share with you. Let me give you a little background first for context—I’m working on another big launch. This one is an affiliate launch. We have over 50 affiliates that will be promoting our launch to their email lists. When you do this type of launch, you need to give your affiliates all the promotional materials they will need to create a successful launch for everyone. This includes creating social media graphics, email copy, and more. One of the free lead generators for the launch is a trailer video that’s about 5 minutes long. (The other three…

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    Shannon McCaffery
  • Entrepreneurs,  Implementation

    Inspiration to Create Your Own Manifesto

    October 5, 2023 /

    Let’s talk about manifestos and how they could be a perfect way to inspire you, your staff, or your team to make a huge difference in the last quarter of this year. You might be thinking that manifestos are just reserved for people who are trying to create a political revolution to overthrow governments. How is that even relevant to my business? Well, I will get to that in a minute. First, I thought it might be interesting to give you the top 5 manifestos that you may have heard of or maybe not thought of as a manifesto: Here’s the definition of Manifesto from Meriam Webster: “A manifesto is a public…

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    Shannon McCaffery
  • Entrepreneurs,  Procrastination

    Are You waiting for the perfect moment?

    September 21, 2023 /

    Have you ever been in a group of entrepreneurs where you meet regularly to connect about your business and also get the opportunity to do a hot seat about it? I’ve been in several over the years, and the insights and ideas are pretty mind-blowing. My most recent group is one I look forward to participating in each month. One of the many reasons is that there’s no ego in the room. We all just show up, support each other, and give honest feedback that helps create some pretty amazing insights. After being in the group for over 2 years now, there’s a theme that seems to always come up at…

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    Shannon McCaffery
  • Attitude,  Motivation

    What separates highly successful people from anyone else….

    September 13, 2023 /

    I just came across another terrific article from Inc.com. They always have good combos of business, marketing, and uplifting short reads that are clickbait worthy. They often talk about Warren Buffett (who just turned 92) and what separates highly successful people from everyone else. It’s something that you probably already know. And it’s definitely something that’s at the core of Soulful Marketing — His classic quote says it all: “In the world of business, the people who are most successful are those who are doing what they love.” ~Warren Buffett The big question for you is — “Are you doing what you LOVE for Income?” And if you’re not doing what you love,…

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    Shannon McCaffery
  • Clients & Customers,  Marketing

    How picking the best strawberries could boost your business :-)

    August 24, 2023 /

    Have you ever been shopping for fresh berries at the grocery store? The other day, while picking out some strawberries in the huge fruit section at Costco, I noticed the fascinating decision-making process of fellow berry enthusiasts. As I stood there, engrossed in the fruity frenzy, I couldn’t help but notice the thoughtful deliberation each person displayed. No one simply grabbed the first container they saw. It was like witnessing a secret ritual of strawberry selection. My Curiosity was piqued, and I began to think, “What criteria do these people use to determine which container is the perfect one that will go home with them?” After all, there’s more to it than just…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity,  Taking risks,  To Do List

    The Productivity Secret That Will Change Your Life

    February 10, 2020 / 8 Comments

    One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List

    How to Take Bigger Risks This Year

    January 5, 2017 / No Comments

    Something fascinating happened to me a few years ago that was worth repeating. I had this experience that totally changed my perspective on how I would think and do things in my business and my personal life. Here’s what happened— I had decided to go to the DMV, yes everyone’s favorite place to make jokes about.  I had been putting it off for almost a year and I had to finally deal with getting a new title. I actually wanted to cross if off my to-do list!  (I had paid off my car loan—yeah, and needed to get the lien holder name off my car title.) I had a phone…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Overcoming Obstacles,  Procrastination,  Productivity,  Questions,  Risk,  Taking risks

    Are You Hard Wired To Fail?

    March 16, 2012 / No Comments

    Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Overcoming Obstacles,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List

    Seek Out New Opportunities

    February 9, 2012 / No Comments

    Last week, I explained how overcoming setbacks is as an easy as A.B.C. A-Ambiguity       B- Build      C-Commit This week I am going to show you how easy seeking out opportunities is. It is as easy as N.O.W. stands for “Never-as in “Never Giving Up!”  By making, a daily mantra of “I will never give up” means there is not a minute, an hour, or a month that you are not seeking out new opportunities.  New opportunities are the only way to completely come out of a setback.  The only way to find new opportunities is give it all you have every day! stands for “Opportunistic”.  Before you see that word…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Overcoming Obstacles,  Procrastination,  Productivity,  Risk

    Avoid Focusing on Set-backs and Seek out New Opportunities

    February 2, 2012 / 2 Comments

    Avoid Focusing on Setbacks There comes a time in one’s personal and business life, where a setback comes in and rears its ugly head.  When it does come, because we know at some point it will, a person has two choices. They can either sit there or focus on all the negativity that comes with it.  Or they can come to terms with the reality of the set back  and push forward. It is as easy as A.B.C.  stands for Ambiguity.   A trait that is tied to most entrepreneurs which holds the meaning: The possibility of interpreting an expression in two or more distinct ways. When facing a setback, especially one that leaves a person in a negative situation, the best thing to…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  New Year,  Procrastination,  Productivity,  To Do List

    The Right Attitude & Mindset is a Must ~Be like the Bee~

    January 18, 2012 / 1 Comment

                           Aerodynamically, the bumblebee should not be able to fly, but the bumblebee does not know it so it goes on flying anyway. ~ Mary Kay Ash There is a saying that goes, “You are your own worst critic.”  This simple six-word sentence is especially true when it comes to negative thoughts.  In the last two weeks, I have encouraged you to take big risks about your life, business, and even your actions.  I can challenge you and motivate you to reach these amazing goals, but there is one thing I cannot do.  I cannot take away your own negative thoughts that probably consume you when something really positive is…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  Procrastination,  Productivity,  To Do List

    It’s a Balancing Act

    December 22, 2011 / 1 Comment

    Continuing with the balance theme… there are so many areas of our lives these days requiring our attention and not just when we get to it but sometimes like it needed to be done yesterday. Work, relationships, personal time, school, emotional, physical, mental, etc are all aspects of life that require balance.  If balance is not established, you may find yourself feeling or saying something like this; “I am drained, exhausted and overwhelmed.” “I wake up in the morning and automatically feel tensed and stressed.” “My life is chaotic and out of control.” “I need to change my life but have no clue where to start.”                                                                                                             “I cannot focus…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Coaching,  Communication,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  To Do List

    It’s All In the Balance

    December 14, 2011 / No Comments

    When life is hectic, especially right now with the holidays, time seems to slip from our hands and balancing life, work, kids, and other things is hard to do.  Yes, I can tell you to take a breather but that might make you hyperventilate.  So instead, I am going to ask you to stop and take a moment to read these seven tips on how to balance everything. 1. Don’t overbook. This may seem unusual to people who try to crowbar as much as possible into every workday. The problem is things rarely go according to a prearranged agenda. That means a lot of time falling through the cracks chasing down…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  To Do List

    How to Get Motivated

    November 30, 2011 / 2 Comments

    Now that we have kicked the procrastination habit, seemed appropriate to talk about staying motivated. What is motivation? This simple but complex word can bring both disappointment as well as accomplishment.  It drives you to take action but can also drive you to not want to do anything.  Motivation is a word that everyone struggles with at one point or another but how long this lasts is up to you! Are you finding it hard to keep motivated – especially with the holiday season upon us? Do you find yourself going strong and then BAM!  Something comes up and it takes a lot to get your motivation back on track.  The…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Procrastination,  Productivity,  To Do List

    How to Really Get Things Done, Check Things Off Your List, part 2

    November 9, 2011 / No Comments

    Last week, I gave you three tips on how to avoid that ugly 15 letter word called: PROCRASTINATION The next three tips I am going to give you is an important part of checking things off your list, so you can actually get things done. Tip#4: Do the Hard Things First   When you are writing your priority items down (Tip #1), avoid putting those “Tasks” that you loathe last.  In fact, I bet one of the reasons you have procrastinated and are behind is because there are tasks you don’t like to do.  So, for example, if you HATE balancing a financial spreadsheet, put that down first.  Remind yourself…

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    Shannon McCaffery
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