How to Fine Tune Your Facebook and Turn Your Followers Into Customers

There’s been much talk about Facebook and how it’s growing so big so fast that now Google is starting to be concerned. So look out for some fascinating adventures and changes with this. If you haven’t noticed on the right hand side of Facebook, they’re now heavily promoting their ads feature. The cool thing about this feature is you can highly target your market and who sees your ad. That is pretty cool, something Google can’t do… yet…

So what I wanted to do here is give you a couple of tips that you take to tweak your Facebook page that will help you get noticed and will help you in the long run turn your followers into hot prospects and even paying customers. Before I get started I do want to mention that if you’re seriously interested in turning your Facebook into making money, you’re going to want to get a fan page, not just a personal profile page because your profile page limits you to only 5k followers, whereas your fan page, you can have unlimited pages. In this article, I’m just going to focus on your profile page, which some of these do come into play for your fan pages. I’ll save the fan page tips for another article…

Here are some tips for your profile page. Tip #1 – Add desired copy and links to your profile page. I would highly encourage you to go to the box under your name and your photo (see example photo), and add some copy that reaches your desired audience. Then add your pertinent website links. In the example, I focus on my main website for my core business with some copy. To edit this simply click on the pencil next to it. If you’re putting a website URL, make sure you put in the whole thing like I have, including the http://www.—“ otherwise it won’t be hot linked and go to your site. (You can click on any of the pics here to make them larger so you can see more detail.)

Tip # 2 – Your Personal Information-

In the box under your brief profile, this is where you can show specific personal information or not. (See photo example.) You can have your birthday, but you don’t have let everyone know what year you were born, you can take that out. (Just click on the pencil in the right hand corner to change it.) You can have your city, your relationship status and anything else that you want to show. I also use this box to list all my pertinent websites. Plus I added my links to other social media, like LinkedIn and Twitter. Again, don’t forget you have to put the whole URL, including the “http://” or it won’t be hot linked and go to your sites.

Tip # 3 – If you have a blog, tie it into your profile page. Every time I update my blog it goes to my main profile page and it puts it here in the “notes” section too. I’m not going to go into specifics on actually how to do this as it’s fairly easy. You can just click on your notes section and it should say something about how to add your blog, or simply search Facebook with something like “connect my blog.” It will give you two choices because it needs to verify that it’s YOUR blog. You can either choose to have several people verify that it’s yours (it gives you a check box to do this), or you can simply add a piece of code to your blog. Both work. I opted for the code, it was simpler than waiting on all the people to verify that the blog was in fact mine.

Tip #4 – Use Photos! I bring my camera and my phone everywhere and snap choice shots. In fact, I even have my camera phone hooked into Facebook (no apps required). So after I take a photo, I use my “photos send” tool and I’ve already hooked up Facebook as a choice to send to. This is also easily done. Simply go to “Account,” then go to “Account Settings” then go to “Mobile” to set up your phone to send photos. I always get great comments on photos and they’re always great conversation starters.

These are just a few tips to help you tweak your profile pages and I know they work! Lastly, don’t forget some quick guidelines on Facebook posts- remember keep it interesting, informative, entertaining and add some value, give some helpful links to resources and information. And big caution – if you wouldn’t tell your Mom, then maybe you shouldn’t post it to everyone on Facebook.

As far as selling — Try as you might, don’t out right sell people, you need to earn that privilege. The name of the game in social media marketing is — RELATIONSHIP BUILDING— you simply need to connect with your followers and give them valuable and interesting information. Most of all, have fun and don’t be afraid to take some risks and just be yourself.

P.S. If you’re not a friend on Facebook, just click on my Facebook link on the right of my blog, I’d love to connect with you!

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How You Can Turn Social Media into Dollars for Your Business

Bulls EyeIt seems is all the rage these days and the goal of using it is to ultimately make more money.  You do this by getting more clients and building your list.  What I’m hearing  over and over again is “how do I really turn those Facebook followers into money?” and  “how do I get my hundreds or thousands of Twitter followers to buy from me?”  And another one, “what are some other ways I can use social media to turn all my efforts into real money?”

Well, these are the questions I’m getting asked on an almost daily basis from my clients and colleagues.  So I set out to find some answers and to give you some concrete things that you can do to turn your social media into real money for your business.

Here are the basics, the core of how you can turn your followers into paying customers.  This is a formula that I’ve used that’s helped me tremendously over the years. This formula not only helped me turn prospects into paying clients, it also helped me to get in front of people that I wouldn’t have been able to reach without using the tools of social media.

Here’s my formula:

  1. Have a clear goal of what you want to accomplish using social media. For example: I want to grow my Facebook followers to 5k people , and you can go even further, I want to communicate real value, increase my followers and eventually have them buy my products, services, etc.
  2. Communicate on a daily basis using social media. I’m going to be brutally honest here, I’ve actually slipped on this one the past few weeks and it shows.  So, do as I say NOT as I do!  (How many time have your heard that?!) I’m back on it again, and the main tool I use to help me is www.ping.fm This is a terrific tool that actually ties my Facebook, Twitter and LinkedIn accounts. So I go to ping and put my 142 characters and it goes to all three sites, and it’s a beautiful thing.  The other cool thing about ping is that is has a tiny URL built into it, meaning whatever URL you put into it, it shortens it automatically so it will fit into your 142 characters. I basically spend about 20 minutes a day on this in the morning and I’m done
  3. Make your communication VALUABLE, entertaining and connect with your followers.  Be interesting, fun, entertaining, and give away ideas and things of value.  Ask yourself these questions —  Is this something I’d talk about at a party? Is this interesting enough to tell other people?  And my favorite: would this be something I’d tell me mom?  (There are some things you just shouldn’t put on social media, in my humble opinion.)
  4. 80% of your communication should be about you.  20% should be about your business.  People don’t want to be “sold” anything.  So being yourself, connecting with others on a personal level first, THIS is the key to having people eventually buying from you.  We want to buy and work with people we know and care about, who have the same interests, values, and sense of humor as we do.  So just BE YOURSELF.

That’s it, it TOTALLY IS that simple.

And here’s one more question that I thought might be helpful to answer for you:

  • Social Bookmarking“I don’t really think I’m that interesting, how in the world can I come up with things to say?” If you don’t know what to say, how about ask a question of your followers, this always works.  Some ideas – – “What was your favorite holiday as a child?” “What do you love the most about…?”  “What’s your biggest frustration right now in your business?” Here are some places to go to find some content ideas too: check out Alltop.com (Guy Kawasaki’s site of top popular blogs on almost every subject) or PopURLs.com – tons of topics and ideas.

Ok, I hope these tips have been helpful.  If you’re hungry for more information, you can also check out a colleague of mine, Don Crowther.  I’ve heard him speak many times on social media and he’s THE expert.  He’s got a new free video series and in the first one he tells you bluntly why social media doesn’t work. If you’re interested, watch “Social Media Doesn’t Work” here.

And a heads up for all you product launch folks, I’d opt into this one just to check out all his free content and to see his launch. Some good friends of mine are working behind the scenes on this one. Let me know what you think!

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