Never Ever Cold Call Again to Get New Clients!

Something I learned over 6 years ago from “the Millionaire Maker” Dan Kennedy is that in order for you not to do cold calls, and to not be stressing out where your money will come from each month— you need to create a “lead generation funnel.”

I not only learned it from him, I shared the stage with him where he asked me to share the strategies I used to help grow my business and here are a few if them below,,,

What you need to pay real attention to is that After I did that, created and implemented those strategies… I never had to worry about getting any new clients or cold calling again.  I basically created a system of how to get new leads… Here’s a sample of what I did—

  1. Create a  1 page printed newsletter– I sent it out for free once a month to anyone who signed up for it online. I also gave it to folks I met in my travels to events.
  2. Wrote a weekly blog and sent an email to my list
  3. Sent at least one email a week to my list in addition to my blog email
  4. Attended the same 3 conferences every year for 6 years (GKIC Info Summit, Superconference and Yanik Silver’s Underground)
  5. Joined 2 mastermind where we met 3 – 4 times a year- got a bunch of business from there J

This is only 5 things, and there are so many more things you can do to keep your pipeline of new clients filled.  I actually create a free report which you can download here-“The 7 Ways You Can Get New Clients in ANY Economy” no optin/email address needed- you get it here compliments of me.

The real key here is that whatever you decide to do you need to do it consistently, and don’t stop doing it, be committed to growing your list and putting your marketing on auto pilot by using an email auto responder, getting a VA to do a printed monthly newsletter for you and on an on… Stop making excuses and go get on the stick and create some systems to communicate with your list , grow it and never have to make another cold call again!

AND– Here’s a BONUS for you– Dan Kennedy just launched some great free training– check it out here– he shows you EXACTLY how to create your OWN “lead generation machine” funnel.

PLUS– FREE 60 Minute One On One Call with ME!

If you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments.   Maybe you’re:

  • Stuck in your business and not being able to increase your profits fast enough
  • Frustrated your launch didn’t go as well as you planned
  • In need of some help and guidance with your launch
  • Finally ready to create your online marketing funnel and don’t know where to turn
  • Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….
  • problem or issue isn’t listed here… I know I can help….

Well, here’s the deal, you’re in the right place. I can help you!  Just click here. I want to give you a  FREE 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

The Simplest Secret to Getting More Clients/Customers (AKA More conversions :-)

Top Secret Shannon McCafferyBeing in marketing for what feels like a lifetime, the ONE things all my clients struggle with is how do they get more new clients/customers? And– how do they get  more people to convert on their websites and get into their marketing funnel?  I’d like to tell you that the REAL answer is incredibly sophisticated and complicated. But, it’s really not, it really IS simple, what I’m about to reveal to you.  And you have to understand that this is not rocket science and it’s something you probably already know. ..

The SECRET to getting more Clients/Customers- is you HAVE to BUILD a RELATIONSHIP with them FIRST– BEFORE you ask them to buy from you- that’s it. And the age old example that always hits home is you wouldn’t ask someone to marry you on the first date, so why are you doing that with your marketing?  When you get them into your funnel, don not immediately ask them for money.  Date them, send them emails filled with value, build their trust, give them interesting tips, strategies and information that they can use right away in their business, their lives.  And honestly after you’ve sent them 7  to 10 emails THEN ask them to buy something from you- and not anything really big either.  And often times I will tell my clients to start by putting the sale in the P.S.– not even in the body of the email.  (Actually this is a terrific strategy missed by many people- not using their P.S.- many people read that first BEFORE even reading the body of the email!)

Once you get this concept, then we can plus it up– look into your so-called “war chest” and find some cool things you can give away to them to build their trust and a relationship with them.  Next, be a REAL person to them– don’t just give them valuable information, tell them about yourself, give them an entertaining story about your kids, your partner, your dog, the trip you just took– CONNECT with them on another level– again it’s about building a relationship with them.  And also encourage them to connect with you on social media where you can then connect with them and build your relationship even further.

Some specific takeaways for building a relationship with your prospects to turn them into clients:

1) Core- Build a relationship with them

2) Entertain them with good stories, antidotes, inspiring quotes, funny pictures, etc.

3) Reveal things about yourself- really connect with them- be personal- talk to them one on one like you’re having coffee with them

4) Give them valuable content they can take and use right away

5) Don’t try to sell them anything until you’ve done the first 3 well- so after about 7 to 10 emails or so

6) Treat your prospects, clients/Customers as you would like to be treated

7) Communicate with them on a regular basis- at least ONCE a week, if not more

8) Covet thefolks on your list and keep doing the above and you will have them investing in your business AND you will have clients/customers for life

As I said, it REALLY is that simple to get new clients/customers- just focus on BUILDING a relationship with them.  Trust me, it really does work, and let me know how you do– I’m here to help! 🙂

It all Boils Down to Courage- Do You Have What it Takes?

Pic-courage-quoteOne of my favorite quotes is “Fall down 7 times, get up 8” by Buddha.  It’s such a subtle quote and so much where I’ve been these past 8 months. I can’t believe I haven’t written since October of last year!  Or maybe I can after I tell you all I’ve been going through—and it really does “all boil down to courage…”

Have you ever had the rug pulled out from under you? Like really pulled hard and you land smack on your rear end in shock of what just happened.  Well that’s what happened to me… My relationship of 12 years ended back in September of 2012, and that was the beginning of the rug pulling.  Then we sold the house in February, and I had to move out and find a place to live, and then I was just simply exhausted from it all.  I had no energy left to work, so I decided to leave the job I was in…  I so just needed to take some time off to get my energy back and just simply take care of me—so that’s what I did.  March 8 I quit the job and took some time just for me.  It had been SOOO long that I took any time for myself, I had no idea what to do.  The good news is it didn’t take me long to figure it out. I traveled to Big Sur and did an amazing workshop at the Esalen Institute on Callings- How to figure out what you really want to do with your life, lead by the inspiring Gregg Levoy. It was life changing, and I traveled to be my family and hiked a ton with my dog and read, and read and read- the library was my “go to” place. (Some of the books I read- Broken Open by Elizabeth Lesser, When the Heart Waits by Sue Monk Kidd, Wishes Fulfilled by Wayne Dyer, Soul Money by Lynn Twist and Sacred Contracts by Carolyn Myss.)

So why am I tell you all of this— there are a few reasons— one, I wanted to share with you why I was absent from my blog, and two, the real reason is I want to inspire you to check in with yourself- to inject you with some courage to look and I mean really look hard at your life, your work, your relationships, your spirituality- Are you fulfilled? Are you happy? Is something missing? Does something need to change?

Do you have what it takes to really give a hard look at your life and have the courage to make the changes you need to live a more fulfilled life?

I know it’s not easy, take it from me, it’s REALLY hard. However, I had a really amazing support system I put into place to help me with all of these changes that happened in my life.  I had an inspiring and gifted therapist, a wonderful coach, and so many supportive friends.   There’s no way I could have made it these past 9 months without them and I’m forever grateful.

So don’t wait until it’s too late, take a good look at your life and make some changes for the better. We all deserve to live a wonderfully, supportive, happy and inspiring life, filled with people who love, care and support us.

What Do Your Customers Really Desire?

I wanted to continue my blog from last week where I discussed “What Your Customers Want to Buy,” followed up by this week where the focus is on “What Do Your Customers Desire.”  This questions are incredibly similar because a lot of the focus is out the outcome, not exactly a product or service. Remember people buy on emotion and then they rationalize with logic AFTER they purchase.

That’s why what I’m about to tell you is REALLY cool and important. If you’re a student of Direct Response Marketing or a copywriter, or student of marketing, you’ve probably heard of Victor Schwab. If you haven’t, shame on you- get on Amazon now and buy this book— How To Write A Good Advertisement

In the book he has a ton of terrific stuff on how to write copy and ads that convert. The one thing that caught my eye and made a huge impact on my was on page 47 where he talks about what showing people an advantage, yet it helps when you know what those advantages are.  So here’s his list of people’s desires and what they want to gain, be, do and save:

1) People want to GAIN:

–      Health

–      Time

–      Money

–      Popularity

–      Improved Appearance

–      Security in old age

–      Praise from others

–      Comfort

–      Leisure

–      Proof of Accomplishment

–      Advancement- business, social

–      Increased enjoyment

–      Self-confidence

–      Personal prestige

2) People want to BE:

–      Good Parents

–      Social able and Hospitable

–      Up-to-date

–      Creative

–      Proud of their Possessions

–      Influential over others

–      Gregarious

–      Efficient

–      First in things

–      Recognized as authorities

3) People want to DO:

–      Express their personalities

–      Resist domination over others

–      Satisfy their curiosity

–      Emulate the admirable

–      Appreciate beauty

–      Acquire or collect things

–      Win others affections

–      Improve themselves generally

4) People want to SAVE:

–      Time

–      Money

–      Work

–      Discomfort

–      Worry

–      Doubts

–      Risks

–      Personal Embarrassment

My recommendation of what to do with these lists, is in your marketing promotion and copy, ensure that you tie into these advantages and focus on one or more things of what people want to gain, be, do and save.  And if you can do that, they will buy from you.

I’ll leave you with this terrific quote from Napoleon Hill (and if you don’t know who he is- buy his book here—Think and Grow Rich. It was originally published in 1937) “There are no motives to action: Self-interest and fear.” So to me he’s saying that people buy out of self interest- to gain, be, do and save and out of fear. Hence so much copy is fear driven and focusing on our problems and that’s why everyone has the perfect solution for us because that’s how most of us think.  When asked what we want, it’s easier to know what we don’t want which then gets us to what we want… Happy thinking, discovering and figuring out your customers desires!

What’s Holding You Back From the Success You Deserve?

This question I’ve been asked countless of times from coach’s, mentors, therapists, and many an event speaker. In fact, I just got back from listening to Larry Winget speak at the Glazer Kennedy Super Conference in Dallas and his approach was more like a baseball bat to the forehead, but I think it worked.  I know I GOT it- what he was saying… let me explain…

If you don’t know Larry he has several best-selling books out there- one called- Shut Up, Stop Whining & Get a Life, my other favorite is- You’re Broke Because You Want To Be. He has an interesting no holds bar approach to success and creating a better life for yourself. His approach for me was very refreshing and different from other personal development type folks out there.

The real thing that’s holding you back from your success is honestly, well— YOU!  I know that, I’ve known that about myself for a while.  If I don’t like my life, I have no one to blame but myself, I’ve created it. And I KNOW I will get a lot of people who won’t like this post, but guess what I’m ok with that.  I want people to either love me or not. I’m not crazy enough to want everyone to like me, I know that’s not possible, and I’m really ok with that.

So if you’re still reading—here’s a transformative exercise you can do right now to kick your success in high gear— Take about 20 mins and get out 3 sheets of paper.

  1. First piece of paper-  Write down where you are in your life right now—in specific areas like finance, physical, spiritual, relationships, business, etc.
  2. Next, write down where you WANT to be
  3. Last, write down what you have to GIVE UP in order get to where you want to be—

The real key here is STEP 3—Writing down what you will GIVE UP.  Most people create a plan of HOW they will get there, not realizing that they may need to give up some things in order to get where they want to go. This is how you will reach true success—giving up whatever is making your broke, unsuccessful, unhealthy, and whatever is keeping you from being financially successful.  This is huge.  Don’t want, do this exercise now and let me know your thoughts and how you do.  The last key is you have to really want success bad enough to do WHATEVER it takes to get there. Come join me, let’s do that in 2012 together!

How to Ask Questions in the Right Order

You know the whole chicken egg theory, what came first.  Well when you’re creating your questions for a survey, this can also be true.  Experts argue whether you should ask demographic information up front, at the end, or not at all.  Then others argue about whether they should be optional to answer or not.

What I know after doing surveys for over 20 years, is that the right order of your questions does matter.  And the best order I’ve found is to:

  • Ask easier questions first
  • Move into more complicated questions that flow
  • End with asking easier questions again.

For example, do they get your newsletter, will they want the product as an online course, or as a printed book with audio and videos?  So, you would start off asking questions like:

1)    Which of these materials do you receive from me each month? —- List multiple choice of all they might receive from you—like a printed newsletter, eNewsletter, weekly email, monthly phone call, etc.

2)    If you receive our newsletter, what in particular attracted you to sign up for it? You could leave this open ended or you could give them a list of 4 – 5 reasons of why they receive it and they can either check one or check all.

3)    “If we were to offer a specific training and product around —– how likely would you be to purchase?” (Or you could say, rate how interested you would be to purchase it.)  On this type of question you’d add a 5 point scale to gauge their interest level, from highly likely to least likely and the points in between.

4)    “We’re considering creating an online course, and would love your feedback. What type of training would be most helpful to you?”  Here you would then add some multiple choices for them to choose, like only online course, or an online course with live monthly coaching, etc.

It’s all about order, you start off asking easier questions. It’s best when one question flows into the next.  Also I find it’s easier to END with the simple questions like the demographic information that is SO helpful to get on surveys so you can get a good snapshot of “who’s” answering your survey. Here are some examples:

 You are:Female
Male
 What is your age range? Under 20

20-24

25-29

30-39

40-49

50-59

60-69

70-79

80+

These types of demographic questions are terrific to add to your survey and I find them best to put at the end.  Some folks prefer to put them at the beginning, I honestly don’t think it makes a difference. And I have had them required to answer and optional.  If you really want to know the info, than don’t make it optional. However, do your best to keep the survey anonymous, this way you will be assured the information is truthful. Again, the order of your survey is important because it has to flow from start to finish. And your questions are key, they need to be easy to understand and answer and you can build off of each question. This way those that respond will be able to get through answering your questions quickly and won’t quit in the middle or from the start because they’re confused or the questions are just too complicated.

If you need help or want to discover  more about using surveys in your business- go to –  Never Guess Again

THE Way To Turn Your Annual Income Into Your Monthly Income!

Being addicted to learning is sometimes a hard road, especially when you’re an entrepreneur like me who LOVES to go after those shiny objects.  I’ve been doing a tremendous amount of travel over the past year, attending a ton of events and feeding my learning machine addiction.

Yet the one thing that’s eluding me after 6 years of being in my own business is “HOW” do I push my business past the 6 figure mark?  I’ve been incredibly successful over the past 6 years, yet I still want more for my business. I want to reach that 7 figure mark and I want to do within the next 3 years—is that even humanely possible?

Well I’ve had the incredible pleasure and delight of working with Alex Mandossian over the past year and I’m here to tell you with a resounding— YES, it’s totally possible. In fact, my work with him has really been focusing on growing his different businesses the past year and its been an incredibly fun ride. Now after a year, we’ve had several conversations about growing his business even bigger and he in turn is helping me grow mine!

Alex recently spent a bunch of time with me explaining the EXACT steps of how he was able to take his annual income and turn it into his MONTHLY income in less than 3 years.  This is a totally true story and it’s what he calls—THE MANIFESTATION BLUEPRINT.  And he gave me the green light to be able to share this with you—so here goes…

Here’s all you need to do this—

–  Flip chart Paper (or you could use 6 ½ x 11 paper— you will need at least 6 sheets

–  Markers for the flip cart paper (or a Sharpie for your smaller paper size)

–  What your annual income was last year

–  Open mind

–  Sheer determination

–  Consistency

Take your flip chart paper and write out the months of the year for 2012—turning it on it’s side—horizontal Landscape— works best. I was able to fit Jan/Feb/March/April/May/June on one flip chart and July/Aug/Sept/Oct/Nov/Dec on the other flip chart.   Then do the same for 2013, and for 2014, hence you need 6 pieces of flip chart paper.  If you do this on smaller paper, it will still work. Just know when Alex did this exercise; he did it on bigger paper so he then put it on the wall in his office.

After you get the months on there, then you will need to draw lines which will enable you to create 3 rows below each month.  Then on the first row you will put all the way across on EVERY sheet of paper for 2012-2013-2014; you will write down your annual income in each box under each month.  Then the next row you will write down what you made for that particular month.  Then the 3rd and final row you will write down the difference between row 1 and 2. In the beginning this will be a negative number, and in fact it may go up and down.  This is ok—keep doing it.

Here’s and example that I just created using made up figures on what the first page of 6 months should look like.

So the key is to put this up on your wall. I’ve done it and have the first 6 months on my wall, that’s because that’s all I can fit. Then I have the other sheets of paper waiting in the wings. Ideally, having all of it on your wall is best.  When Alex did this, it enabled him to make his annual income his monthly income into a total reality and he did it before 3 years had passed.

I would love you to do this along with me and let me know how you’re doing.  I can already totally see how having this on my wall is really motivating me, along with my sign saying “Take Action! Nothing happens until something moves! Is this going to make me money?”  So every time I’m doing a task—I think is it busy work or is it genuinely going to help me make money.

If you like this PROVEN concept, then you’re sure to like so much more on this new site that Alex, myself and the team are creating—    Check out this site and sign up for the early bird— it will so be worth it.

As always, would love your comments!

Giving Thanks…

What amazes me every year is how fast the year really flies by. I’m not sure if it’s always flown by this fast or maybe because of my age I’m just more aware of it now then I ever was…hmmm…

I do know that I LOVE this time of year, it’s my favorite, the leaves changing, the evenings or cooler and crisper.  Time to dig out the turtlenecks and the winter coats and gloves.  And then there’s Thanksgiving, the holiday where we stuff ourselves until we’re feeling happy and once it’s over the year is basically done. I just kiss the year goodbye because Christmas is around the corner… [This photo is the family, Meredith, my partner and Harrison our son. This was taken at one of our most favorite places- Naples, Maine.]

Do you have any Thanksgiving traditions that you do each year?  We always try to spend the holiday with my brother and his family in Connecticut.  We’ve been doing that for years with maybe once or twice we had other plans, like last year when we went to Maine, which was beautiful- I’d love to spend Thanksgiving up there again.  It’s small, just he and his wife 2 kids and their dog, plus the 3 of us and our dog Lily. We spend the afternoon before Thanksgiving in the kitchen, cooking, baking, laughing, drinking wine and just catching up.  Then on Thanksgiving day we always do our holiday walk with the dogs around his neighborhood and do some more cooking, preparing and snacking.  Then we eat in the early afternoon, stuff ourselves silly.  And after we clean up we always pick a movie and watch it all of us together.  It’s all about traditions, memories and experiences…

So here I sit in the car on the fateful trek to Connecticut. This year we’re doing something new- I’m sitting in the back with the dog and Harrison is up front with my partner Meredith.  It’s such a short trip, I didn’t want to drug the poor dog, Lily just doesn’t like to be in the car for more than 30 minutes and she basically almost stands the whole way. So my son Harrison gets frustrated, so I said I’d deal with her this year. It’s an interesting perspective being in the back seat.  I can’t see the traffic so much, which is good, because I’m usually the one who always drives, so it was nice to give that up this year.  Traffic is always hit or miss on “gridlock” alert days like this day, the afternoon before Thanksgiving- driving from NJ to Darien, CT.

One thing’s for sure about this holiday is I always love to take a minute to give thanks and make a list of all I’m grateful for. It’s interesting how some things change and others are a constant like I’m so thankful for:

–       My amazing and inspiring partner of 10 years- Meredith

–       Our amazing son Harrison who’s 14 and already in high school

–       Our sweet rescue dog Lily, who just turned 4 and still spunky, albeit still not liking car rides

–       My terrific business that I’ve had for 5 years

–       My inspiring client Alex Mandossian

–       My family- all my brothers and sisters, my Mom, and most especially my Dad who taught me so much about life, about work and being in the moment for his short 73 years on this earth

–       All the lives I’ve been able to help and touch over the years- one of my main goals in life is to give back and really make a difference in this short time I’m here

–       And so much more!

What are you thankful for in your life?  What are you grateful for each day? I’d love to hear from you. I hope you have a wonderful Thanksgiving holiday with your loved ones.

Am I the Type of Person People Want to be Around?

In my last blog, I encouraged you to pay attention and be aware of whom you’re hanging out with. As I wrote and posted that blog last week, the thought came to mind “Am I the type of person people want to be around?”  I am going to share my thought process as I evaluate if I truly am the type of person someone wants to be around.

1.      Do I personally encourage others? 

Believe it or not, there is a real and fake way to encourage others.  Can you identify a real encouragement versus a fake encouragement?

  • Encouragement One: (You and someone that works for you – you tell this to someone else.)

You: “I think Melanie is the glue that holds our business together. 

Department Manager: “Hiring her as Project Manager` was the best thing for our business”

You: “She really has done an amazing job at re-vamping the daily project flow.  We have gotten three more clients in the two weeks since she started as Project Manager.” 

  • Encouragement Two: (You and Melanie, someone that works with you.)

You: Melanie, you really have a natural talent at organization.  The amount of work you have been getting done this past two weeks has been phenomenal!

Melanie, Project Manager: Thank you.  I am glad you gave me this opportunity to prove to you what I can do to help your business. 

You: Keep up the good work-especially with getting new clients!  I have full faith in you and your potential! 

If you said, Encouragement One was a fake way to encourage people, than you are right!  Granted, before I explain this, know that both options are good ways to encourage others but option two is more personal.  Telling  how much you appreciate Melanie, who works with you, is a form of encouragement.  The reason it’s fake is you are not taking the time to tell Melanie as well face to face like in encouragement two. When you encourage others, PERSONALLY tell them.

2. Am I always saying “No” to new ideas or offers? 

  • In Your Business:

When it comes to running a business or overseeing a group of people, this is something where you must find the right balance.  I am not saying to always
say “Yes” to all the off the wall crazy ideas someone may come up with.  In doing this, your business may run the risk of going off track and losing its main focus.  What I am saying is this: If someone presents you with an idea that comes with a detailed proposal, don’t say NO right away.  This is especially true if they hardly ever share ideas or is relatively new.  By saying “NO” right away, you are presenting yourself as unapproachable.  At the same time, pay attention as you can apply this principle to your personal life as well.

  •  In Your Personal Life:

Do you hear your friends often say “You’re going to say no but I’m going to ask…”?  Have your friends all of sudden stop asking you to go out with
them?  If yes, you might want to evaluate how much of a friend you are being by always saying no.  It’s true you have to find a balance between family and friends, but both need attention and that can be challenging. The key is to find the right balance best for you.

Tune in next week as I cover the last two parts of my thought process in answering the question “Am I the type of person people want to be around?”