Coaching,  Marketing

Conferences – Love Them or Loathe them

Shannon & Rory Fatt at the Info Summit
Shannon & Rory Fatt at the Info Summit

I have had the pleasure of attending various conferences a year for the past several years. I know what you are thinking – conferences yes they are fun, great place to network and even learn some new tools to help your business. BUT, they take up so much time and all the hassles of traveling… Yes, they do have good points and as I like to think, challenging points. However, I want you to think of conferences from another point of view: How I can maximize my investment? How can I take conferences one step further and enhance my business?

I have put together 12 secrets to achieving much more out of the conferences you attend. Here are the top 5: (if you want the whole 12 secrets leave me a comment or send me an email – and I’ll send them to you.)

1. Have a specific focus on why you’re there. What do you want to accomplish at this conference? Write down some specific goals and outcomes from your conference.

2. Socialize – Don’t eat alone in your room. You’ve come a long way and need to maximize the most out of meeting new people and networking or JVing with other businesses. There will be plenty of time to sleep when you get home!

3. Bring a big note book, highlighter and even post-it flags. Take notes and highlight those things that you will take action upon right away or when you get home. Put together your action plan BEFORE you leave your conference.

4. Don’t forget to pack your digital camera or digital video recorder. Take note of specific rules of filming and photos at conferences. Take advantage of getting photos of people you want to

Shannon & Michael Cage at the Info Summit
Shannon & Michael Cage at the Info Summit

be identified with when promoting your business. Have your camera with you at all times and don’t be shy about asking someone for a photo opportunity. Take these photos and use them on your web site and in your newsletters. Get as much out of attaching yourself to a celebrity as you can. This will pay off huge in the long run!

5. Make sure you pack enough business cards and that it has the right information for people to contact you. There are a few schools of thought on business cards, some don’t have them because they don’t want to be on everyone’s list or radar. Others have plenty and pass out like candy. My preference is to be in the middle of the road. Be calculated on who you give your card to and take notes on them so you can remember who they were when you get home. Also ensure your correct information is on your card.

Since I started my business 3 years ago, I’ve used conferences to help enhance my business more than 100%. When you really take them seriously, and write out your goals for what you want to achieve, conferences can really help your bottom line.In fact, I’m heading out the end of the month to the Glazer-Kennedy Marketing Superconference.

This will be the 4th time I’ve attended this conference. And every time I go, my business grows because of it. Pick a few conferences in your niche and go to them once a year. I wouldn’t recommend more than 3 or 4 conferences a year because at some point it becomes overkill and there’s only so much you can implement and discover. So go to come conferences, get some great photos and above all, meet some great people and form some wonderful lasting working relationships and friendships!

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