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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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  • Goals,  Implementation,  Motivation,  Outcome,  Productivity

    This May Seem Counterintuitive & it Works…

    February 17, 2022 /

    I’ve read a lot of books on productivity and getting more done. Check out the NOTES section below for some interesting resources that will help. What I decided to do when I moved last week was test my theory about productivity. If I gave the three guys who were moving us pizza, hinted at a good tip for a job well done, and took a break between moving houses, would they be more productive? This might seem counterproductive to you, especially knowing I was paying them by the hour. So it’d make sense to make them push through cuz why would I want to pay for them to take a break for lunch that…

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    Shannon McCaffery
  • Challenges,  Implementation,  Motivation,  Productivity

    It’s Moving Day – Ready?

    February 2, 2022 /

    My executive coach always shared with me how important it is that you have a plan for EVERYTHING. And she had a saying – “Planning promotes perfect performance.” Well, in this instance, I had a plan, yet, things came up as they do, which delayed some packing and other plans to get the house in order. What’s interesting is no matter how much I plan, it’s like our stuff keeps multiplying! I think it’s a phenomena that all people who are moving experience – am I right? Every time I turn around I see stuff to pack. I’ve been at it for the past 3 days, and now my brain is on…

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    Shannon McCaffery
  • Attitude,  Challenges,  Coaching,  Entrepreneurs,  Marketing,  Productivity

    What makes a perfect 10?

    December 16, 2021 /

    Have you ever watched the Olympics Gymnasts and thought about what exactly makes up a perfect 10 score?  The reason I’m asking this question is that while my spouse and I were on an early morning walk, we got to talking about this.  I was sharing with her how I was making a ton of progress finishing the new guide I’m writing – Soulful Marketing Manifesto.She was curious about it, mainly because a manifesto is a document that declares and shares a new vision, approach of a new marketing movement. It sounds kind of serious, right? 🙂 As I explained my manifesto to her, it reminded her of a talk…

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    Shannon McCaffery
  • Attitude,  Entrepreneurs,  Goals,  Motivation,  Productivity

    Best productivity secret I’ve used for over 10 years…

    November 18, 2021 /

    How’s your end-of-the-year “things you want to accomplish list” coming along? You know the one I talked about last week… And if you’ve decided you’ve done enough this year and you need a break – good on ya – that’s cool. If you’ve got your list and getting things accomplished, I’m thrilled for you. And if you’re anything like me, it’s been a bit more of a struggle. I’m letting too many things distract me. So I’ve upped my productivity game and doubled down on the strategy that never fails me – it’s called the Ivy Lee 6 method. Have you ever heard of it? It’s been keeping me organized…

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    Shannon McCaffery
  • Challenges,  Clients & Customers,  Coaching,  Entrepreneurs,  Marketing,  Procrastination,  Productivity,  To Do List

    Time keeps on Ticking, Ticking, Ticking Into the Future…

    November 11, 2021 /

    If you’re anywhere near my age group, you’re gonna recognize the lyrics I ripped my headline off from – and just to refresh your memory – the real lyrics are “Time keeps on slipping, slipping, slipping into the future… the song was “Fly Like An Eagle” by The Steve Miller Band. Why in the world am I starting off with some crazy lyrics from the 1970s? (By the way, I was only a mere middle school child then.) The reason is, (gasp) we have less than seven weeks before this year is done, complete, finished – over. That’s why I want to ask – what can you (or if you…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Coaching,  Entrepreneurs,  Implementation,  Overcoming Obstacles,  Procrastination,  Productivity

    When you find your head spinning…

    May 12, 2021 /

    I remember when I first started my own business fifteen years ago, and I was torn in SO MANY directions. It was a bit nutty. And I was a bit of a mess. The stress level was pretty much through the roof, and I was pretty exhausted. There’s so much to do when you start a business. Questions like – Do I register with the Federal government and get a federal ID# (This is what you need to do in the states) or just be a solopreneur. How do I get new clients? Or how do I sell my stuff and make money fast? It’s quite endless. Then there was…

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    Shannon McCaffery
  • copywriting,  Dog Marketing,  Marketing,  Productivity,  Technology

    Before Creating Something New – you have to do this…

    April 28, 2021 /

    After my email about swipe files last week, I had several folks respond with some questions about how to capture screenshots.  Check out the “Note” at the bottom of this post to see a quick video I created to show you how to do it. Hope that helps! This week I wanted to share with you some specific ideas about how I believe we need to do a little disruption in our industries. Let me explain – I’ve talked about Bernadette Jiwa several times in my past emails. (If you don’t recall them – no worries, check out the P.S. for a link to my reviews of her books.) I…

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    Shannon McCaffery
  • Communication,  copywriting,  Entrepreneurs,  Marketing,  Productivity,  Technology

    Don’t Ever Create Any of Your Content From Scratch Again

    April 21, 2021 /

    How many times a day, week, month or more, are you creating content for your business? It could be social medial content for posts, content for emails, blogs, write sales pages, optin pages, maybe notes or questions for podcast guests. Or maybe you need some scripts or templates for videos you’re going to create. Content, content, content is the name of the game in marketing. It’s always been content, now it’s really becoming a force to grow your business. Being successful in business, your marketing isn’t just about selling anymore. It’s about attracting, connecting, personalizing, and solving your customers’/clients’ problems. My favorite clients are the ones that have a ton…

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    Shannon McCaffery
  • Coaching,  Entrepreneurs,  Productivity,  Technology

    5 Must-Have Tools for Successful Entrepreneurs

    March 17, 2020 /

    During these bizarre times of COVID-19, I started looking at all the tools I use that help me be more successful (and productive), it really only boiled down to 5. I thought it might be helpful to share them with you, especially because all these tools just happen to be tech tools. And a lot of us are now confined to working from home, with the exception of me, I’ve always worked from home since I own my own business. (And FYI – I’m a Mac person – former PC user.) And hopefully, you know some of these, if not all of them, and maybe even using some! 1) Evernote…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity,  Taking risks,  To Do List

    The Productivity Secret That Will Change Your Life

    February 10, 2020 / 8 Comments

    One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…

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    Shannon McCaffery
  • Balance,  Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List,  Website

    5 Goals to Achieve This Year

    March 9, 2017 / 1 Comment

    If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year. Remember you are never going to know if you are capable of something if you don’t take that first step. 1. Go small This may be a big one to start with but here goes-Downsize.  Look at all aspects of your business whether that includes employees, vendors or service providers.  If you find that there is a way for ONE provider to handle multiple jobs than cut back.  This may sound strange but sometimes less is more when…

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    Shannon McCaffery
  • Blogging,  Clients & Customers,  Coaching,  Communication,  Implementation,  Marketing,  Motivation,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List

    How to Take Bigger Risks This Year

    January 5, 2017 / No Comments

    Something fascinating happened to me a few years ago that was worth repeating. I had this experience that totally changed my perspective on how I would think and do things in my business and my personal life. Here’s what happened— I had decided to go to the DMV, yes everyone’s favorite place to make jokes about.  I had been putting it off for almost a year and I had to finally deal with getting a new title. I actually wanted to cross if off my to-do list!  (I had paid off my car loan—yeah, and needed to get the lien holder name off my car title.) I had a phone…

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    Shannon McCaffery
  • Coaching,  Entrepreneurs,  Implementation,  Marketing,  Product Creation,  Productivity

    The Real “How” to Create Your Own Info Products

    June 29, 2012 / 1 Comment

    One of the things I’ve discovered is that there are tons and I mean tons of information out there on how to create products and how to market them… Yet, the one thing I saw that was missing was something that was really clear and simple about “how” to do it… So I came up with some basic principles that will help folks on how to do it— You have to survey your audience and find out what they want and how they want it delivered and how to price it, which you can get that info from this blog—  Once you know which product to create– then you need…

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    Shannon McCaffery
  • Attitude,  Balance,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Outcome,  Productivity,  Prospects,  Questions,  Survey Tips & Techniques

    It’s All About the Questions

    March 22, 2012 / No Comments

    There is quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.” This quote says it all when it comes to the topic of this week’s blog. It’s ALL About the Questions! This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information.  Through this questioning process, you will step closer to finding success in your business. Step # 2…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Overcoming Obstacles,  Procrastination,  Productivity,  Questions,  Risk,  Taking risks

    Are You Hard Wired To Fail?

    March 16, 2012 / No Comments

    Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The…

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    Shannon McCaffery
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