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If you ever procrastinate – this will help! Open up :-)
I had an interesting procrastination discovery moment this week that I wanted to share with you. Let me give you a little background first for context—I’m working on another big launch. This one is an affiliate launch. We have over 50 affiliates that will be promoting our launch to their email lists. When you do this type of launch, you need to give your affiliates all the promotional materials they will need to create a successful launch for everyone. This includes creating social media graphics, email copy, and more. One of the free lead generators for the launch is a trailer video that’s about 5 minutes long. (The other three…
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Inspiration to Create Your Own Manifesto
Let’s talk about manifestos and how they could be a perfect way to inspire you, your staff, or your team to make a huge difference in the last quarter of this year. You might be thinking that manifestos are just reserved for people who are trying to create a political revolution to overthrow governments. How is that even relevant to my business? Well, I will get to that in a minute. First, I thought it might be interesting to give you the top 5 manifestos that you may have heard of or maybe not thought of as a manifesto: Here’s the definition of Manifesto from Meriam Webster: “A manifesto is a public…
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Discover the hidden secret(s) in your business…
I know, I know, you might be thinking, “Geez Shannon, what’s with this gimmicky email header about hidden secrets that sounds more like clickbait?” Yeah, I get it and to be totally honest, I did want you to open my email :-). Yet, it was more about me thinking…. That in my 17 years of running my business with hundreds of clients, almost all of them always had some fascinating piece of content that they had forgotten about, or worse, didn’t think it had any value. Heavy sigh. So I thought it was high time that I addressed this big elephant that’s hidden away in either a drawer, file cabinet (yes, I still…
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Are You waiting for the perfect moment?
Have you ever been in a group of entrepreneurs where you meet regularly to connect about your business and also get the opportunity to do a hot seat about it? I’ve been in several over the years, and the insights and ideas are pretty mind-blowing. My most recent group is one I look forward to participating in each month. One of the many reasons is that there’s no ego in the room. We all just show up, support each other, and give honest feedback that helps create some pretty amazing insights. After being in the group for over 2 years now, there’s a theme that seems to always come up at…
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What separates highly successful people from anyone else….
I just came across another terrific article from Inc.com. They always have good combos of business, marketing, and uplifting short reads that are clickbait worthy. They often talk about Warren Buffett (who just turned 92) and what separates highly successful people from everyone else. It’s something that you probably already know. And it’s definitely something that’s at the core of Soulful Marketing — His classic quote says it all: “In the world of business, the people who are most successful are those who are doing what they love.” ~Warren Buffett The big question for you is — “Are you doing what you LOVE for Income?” And if you’re not doing what you love,…
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How picking the best strawberries could boost your business :-)
Have you ever been shopping for fresh berries at the grocery store? The other day, while picking out some strawberries in the huge fruit section at Costco, I noticed the fascinating decision-making process of fellow berry enthusiasts. As I stood there, engrossed in the fruity frenzy, I couldn’t help but notice the thoughtful deliberation each person displayed. No one simply grabbed the first container they saw. It was like witnessing a secret ritual of strawberry selection. My Curiosity was piqued, and I began to think, “What criteria do these people use to determine which container is the perfect one that will go home with them?” After all, there’s more to it than just…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Marketing, Motivation, Overcoming Obstacles, Procrastination, Productivity, Taking risks, To Do List
The Productivity Secret That Will Change Your Life
One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done. Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…
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Balance, Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Motivation, New Year, Procrastination, Productivity, Risk, Taking risks, To Do List, Website
5 Goals to Achieve This Year
If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year. Remember you are never going to know if you are capable of something if you don’t take that first step. 1. Go small This may be a big one to start with but here goes-Downsize. Look at all aspects of your business whether that includes employees, vendors or service providers. If you find that there is a way for ONE provider to handle multiple jobs than cut back. This may sound strange but sometimes less is more when…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Marketing, Motivation, New Year, Outcome, Overcoming Obstacles, Procrastination, Productivity, Questions, Risk, Taking risks
Are You Hard Wired To Fail?
Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life. Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself. The…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Communication, Entrepreneurs, Implementation, Motivation, Mystery, Productivity, Survey Tips & Techniques
Solving the Mystery of What Your Clients Want
Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game. Unless… you know the secret of predicting exactly what your clients want and are looking for. Today, I am going to share that secret with you. In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions: What do…
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Attitude, Balance, Challenges, Clients & Customers, Communication, Entrepreneurs, Goals, Implementation, Marketing, Motivation, New Year, Overcoming Obstacles, Procrastination, Productivity, Risk, Taking risks, To Do List
Seek Out New Opportunities
Last week, I explained how overcoming setbacks is as an easy as A.B.C. A-Ambiguity B- Build C-Commit This week I am going to show you how easy seeking out opportunities is. It is as easy as N.O.W. stands for “Never-as in “Never Giving Up!” By making, a daily mantra of “I will never give up” means there is not a minute, an hour, or a month that you are not seeking out new opportunities. New opportunities are the only way to completely come out of a setback. The only way to find new opportunities is give it all you have every day! stands for “Opportunistic”. Before you see that word…
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Attitude, Balance, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Motivation, New Year, Overcoming Obstacles, Procrastination, Productivity, Risk
Avoid Focusing on Set-backs and Seek out New Opportunities
Avoid Focusing on Setbacks There comes a time in one’s personal and business life, where a setback comes in and rears its ugly head. When it does come, because we know at some point it will, a person has two choices. They can either sit there or focus on all the negativity that comes with it. Or they can come to terms with the reality of the set back and push forward. It is as easy as A.B.C. stands for Ambiguity. A trait that is tied to most entrepreneurs which holds the meaning: The possibility of interpreting an expression in two or more distinct ways. When facing a setback, especially one that leaves a person in a negative situation, the best thing to…
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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Procrastination, Productivity, To Do List
How to Really Get Things Done, Check Things Off Your List part 1
Stress, Guilt, Anxiety…three things that occur when you look at your to-do list at the end of day and hardly anything is checked off. Immediately you think “What happened?!” In the back of your mind though, the answer lies in a 15 letter word: PROCRASTINATION Just saying that 15 letter word, makes me cringe because we all experience a time where PROCRASTINATION slips into your life. Are you at that point in your life? Have you been stuck in a rut of procrastinating? If so, continue reading because I have the solution to get you unstuck. And, if by chance you are one of those super-human people who never procrastinate,…
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You are Who You Hang Out With…
Have you ever heard this before? I didn’t start hearing this until after I hired my Executive Coach, 12 years ago. The concept of hanging out with people and becoming more like them was a total foreign idea to me. I had really paid no attention until my coach and I started talking about it. And it’s funny, once I started paying attention to it I got it and knew I had to make some changes in my life… There were some very negative people in my life who were totally zapping my energy, (My coach called them “Negative Norberts.”) not too mention the ones who were more like time sucking…
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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Testimonials
The positive side to negative testimonials
When it comes to customer testimonials, there will come a time when you receive a negative testimonial. Now if you are new in business or even a veteran, the way you respond will determine whether it can turn positive. The worst thing for a business to do is to post only customer testimonials that are positive. Nothing in this world is perfect, so portraying perfection will turn potential customers away. There are three simple steps to remember when dealing with negative customer testimonials. Remember, how you handle these negative customer testimonials will speak volumes about your business character and integrity. 1. Never Over-React By you posting this negative customer testimonial,…