Coaching,  Marketing

One of the Most Important Words That Will Help You Build Your Business

There are many words that are incredibly important in business. However, lately I think this word tops them all when it comes to building a very successful business… that word is:


You can have seven different business degrees, you can understand every nuance of successful business ventures, and you might have the best product in your industry.

But if you don’t have the ability to develop and grow successful relationships, you’ll find yourself working ten times harder to achieve every goal… and sometimes you won’t be able to achieve them at all.  Dan Kennedy, the millionaire maker, has told me the strategy several different times.  He never lets one day go by without sending a note, a letter, a fax, or a phone call to someone of influence who he wants to connect with. On many occasions, these folks turn into business for him.  This relationship building strategy alone has helped him build a multimillion dollar business.

I discovered this myself over 4 years ago when I started my business, just how important building relationships really is….  Where I benefit from it the most is whenever I’m the product launch manager for a launch I’m doing with a client. It’s amazing how much more successful a JV (joint venture) launch can be when the client has wonderful relationships with influential and powerful people who have big lists that we can email to.  Look at this photo of Paul Lemberg, myself and Brad Peterson. This photo was taken at our launch planning session at Paul’s house for his new course that we’re launching this week.  The three of us have terrific JV relationships that we’ve built really to ensure Paul has an incredibly successful launch. You can check out his launch here.

You don’t have to have a big launch to build relationships. In fact, there are some simple things you can do right now to start building some powerful and influential relationships:

  • It’s all about connecting – Get to know them, connect with them on a more personal level, it’s not just about you wanting something from them, or charming or manipulating them.  Be real, this could be a future long term relationship in business and also friendship.
  • It’s all about respect and reciprocity- If a person doesn’t respect you, they will not go above and beyond to help you. But if the people you know respect you, they will be there for you in ways that exceed your every expectation. And in business, you simply won’t thrive unless you have those kinds of relationships. When it comes to the law of reciprocity, when you help others, they will feel obligated to reciprocate and help you.  So what I’ve done is gone out of my way to always lend a hand and give others help and advice, which has helped me build many successful relationships in my business.  Just ensure you’re sincere; don’t help them in order to just have them reciprocate. Be genuine; it shows and will go a long way in building more long term relationships.
  • Follow-up with them – Remember, communication is key here.  Follow-up with them on social media (Facebook, Linkedin or Twitter), or send them an email. Or better yet, if you have a printed monthly newsletter like I do, add them to your list. This has done wonders for my business. (If you’re not on my free newsletter list, sign up here now.)

So keep this in mind the next time you meet someone at a conference, a workshop, or anywhere.  They could be your next influential relationship where you both can benefit from in each of your businesses.

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