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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology
Commit to Your Plan to Create Success
I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.” He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why. So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology, Website
Whose Shoes Are You Walking In?
Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer. Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same. Have them document what they see…
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Are You a Guest Blogger?
Let’s take a step further and talk more about a terrific technique for developing content – it’s guest blogging on other sites and inviting guest bloggers to your site. This technique allows you to get fresh content for your site without taking up a big amount of your time. It’s all about leveraging other peoples content. At the same time if you are guest posting on another blog you can repurpose a post or article from your archive. You are in front of a new audience so to them it will be a brand new post. Guest posting shows that you are connected to other experts in your field and also…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Product Launches, Technology
You created a blog… Now What?
The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start. If you already have a list it’s also…
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What is a blog, really?
I’ve had this blog for 4 years now, which is totally hard to believe… and it’s been a terrific tool for me and my business. So I thought it would be helpful to give you some tips about what a blog is and how to best take advantage of it in your business.. Blogs have gained a lot of notoriety in this techno world we live in because in an instant you have access to information on almost any subject or question you might have. And I know you can’t believe everything you read on the Internet but it’s all about adding value and giving terrific content. What is a…
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The “Oprah Factor” and how you can create your own “ X Factor”
In last week’s blog post I shared with you how Meredith and I were so very fortunate enough to attend a taping of one of Oprah Winfrey’s last shows. (Here’s the link: Are you giving your customers/clients and Oprah experience?) It was so exciting to be a part of that experience. I also talked last week about why Oprah is so phenomenally successful and popular. It is because she focuses on giving her audience what they want. She goes out of her way to create an experience that will get her audience excited and make them feel good. Oprah as an entrepreneur is worth billions and she continues to operate…
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Are you giving your clients/customers an Oprah Experience?
I’ve always wanted to be in the audience for the Oprah show, but it just was never the right time. In fact, I’ve been in the audience for a lot of shows since I live so close to New York City. I saw Phil Donahue way back in the day, and he even posed for a photo with me and my mom who of course asked a question and was on camera! I’ve seen David Letterman (when he was at NBC), Rosie O’Donnell Show, Saturday Night Live (when Ellen Degeneres was the host), Ellen Degeneres Show (when I was out in LA celebrating my 40th birthday), Tyra Banks, Jane Pauley…
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Selling Out Your Events By ASKING Your Prospects What They Want
It’s almost May and I’ve already attended 7 events in 2011 and all of these events had a healthy number of people in attendance. One thing surprised me though— none of these events used this one strategy that can totally capitalize on filling your event AND also help you plan your event, speakers, activities, etc. This strategy is so simple, it’s basically creating a survey and sending it out to everyone who’s registered for the event. I just did this for Alex Mandossian and we found out some terrific insightful information that we wouldn’t have known without asking these pertinent questions. Plus the answers we received will go a long…
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Oprah’s Not the Only One Who Can Have Fun While Working…
It’s true you know, Oprah’s not the only one who can have fun while working. You can too! Yes, I know, I know, it wouldn’t be called work if it was fun and all the other dreary sayings. Listen, you have a choice when it comes to work. The choice is in your attitude and how you view it. Yes, for some work is simply the thing we dread that we must do in order to make money, pay the bills and live. Sounds dreary and boring yet as I said earlier, it can be fun, it’s your choice. In my last blog, which I got a ton of great…
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How Firing a Client Will Set You Free…
This blog may be a bit unorthodox and I might even get some negative comments about my headline… However this subject has come up in conversations, no lie, with at least 5 people in just the past 3 days! What’s going on here? I think what’s happening in this “new economy” business owners, coaches and consultants alike are just incredibly thankful to have work and have clients that they are just taking anyone who shows up. Now I’m not saying this is a bad strategy, in fact I did this when I first started out. It actually helped me develop and shape my business into what it is today. By just saying…
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Moving Forward by Measuring Your Results Backwards
On the 4 hour drive home from D.C. after being at Yanik Silver’s Underground 7 event, I spent a lot of time mulling over the one day training we spent with Dan Sullivan of www.StrategicCoach.com He gave us SO MUCH valuable information, there’s no way I can tell you everything here in this post. The one thing that really stuck with me is his whole process of the 21 Day Positive Focus exercise. I do something similar to this now, but this took what I do and put it on steroids. Let me explain… The whole philosophy is that we won’t have a huge amount of forward motion, unless we’re…
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Picking, Choosing & Investing In the Best Resources For Your Business
So the groundhog didn’t see his shadow and they’re claiming we’re in for an early spring. I’m all for that after we in the northeast have been slammed since December with lots of snow. Thank goodness this week the temperatures are getting warmer and all that snow is finally starting to melt. So I thought this was the perfect time to get an early start on some spring cleaning of sorts. The word for this week is “Resources.” I speak to a lot of my clients about how to pick, choose and invest in the best resources that fit their business. The one thing that I have a lot of and…
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How to Turn Your Contacts Into True Connections
What’s the one word you ALWAYS hear when you ask someone, “How do I get more clients? More Business?” That word is – NETWORKING. I think this word has gotten a bad rap over the years, and I’m wondering if it’s because the MLM (Multi Level Marketing) industry has used and abused this word to the nth degree. It doesn’t really matter; what does matter is this is not a bad word at all. In fact, what I want to do in today’s blog is give you some amazing tips on how you can turn the people and contacts you meet into terrific connections. The real key, I think, is…
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What’s your plan to build profitable relationships this Year?
I remember back in January 2011, it was so darn cold, winter was surely coming in like a lion! And we’d already gotten almost two feet of snow and I was torn on whether to travel or not the next two months, because itwas proving to be a bit of a challenge fly out of the New York/New Jersey area. And I wrote this from writing from sunny and warm Phoenix, Arizona where I had just attended Jeff Walker’s Product Launch Manager (PM) Mastermind meeting. I almost didn’t make it because it snowed the morning I was supposed to leave and I was about 3 hours late to the meeting. And…
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Where’s the Hidden Money Buried in Your Business?
The first week of January and the beginning of the New Year is always fascinating to me. For one, I’m totally in awe of how the previous year seemed to speed by in the blink of an eye. I’m constantly amazed as I get older how the years really do seem to be going much faster. I wonder if that’s just aging or the fact that I’m now paying a lot more attention and just noticing it. I’m choosing the latter! One thing I’ve noticed that has helped me tremendously is I ALWAYS create my annual plan at the beginning of every year . In fact, I just took a…