-
How to break through all the “noise” and SELL something!
This time of the year is particularly difficult to get your message across because we’re bombarded by a larger volume of messages than probably any other time of the year. Everyone, it seems, is trying to “cash” in on Christmas and the holidays. I mean you can’t blame them, it is the most profitable time of the year. I’ve spoken to some business owners who tell me they make 50% or more of their income from the year at Christmas time. Yikes, that could make or break your company. Well, that’s why I decided to write this article because I’d love to help you “break-through” the “noise” and the clutter…
-
Are you tired of second guessing what to do next in your business?
Maybe you’re stuck, or not quite sure how to move your business forward, or maybe you have too many ideas and just not sure which one is the best one that will bring you the success you so deserve. I’ve been through all of these things and as you may know, I’m totally hooked on just creating a simple survey and sending it out to my list to let them TELL ME what they want. I mean, why am I trying to figure all of this out in a vacuum? When I have all those people out there on my list who want and need something, let me just ask…
-
3 Proven Strategies to Implement and Get More Done Each Day
My rear end was glued to the TV screen last night watching one by one as those miners in Chile were being pulled out from under all that rock and rubble… It was such an amazing feat of team work, brains, ingenuity and global communication. So I got to thinking: Well, if they can do this, what’s stopping me from accomplishing all I want to do? And I’m not even trapped in a mine. I looked back at my long “to do” list of a few things I had planned to do in March and that were supposed to be completed by now and aren’t… All I can say is…
-
Make Every Minute Count
These past few weeks have been as crazy busy as ever for me and I’m trying to figure out why. It’s August, shouldn’t everyone be on vacation?! Of course, I won’t ever figure out the Universe and how it works, but I have given myself permission to stop and make every minute count – something that was a powerful lesson when I decided to take a last minute trip to New Orleans to visit my Dad. I wasn’t expecting to write about this week, and because I’ve been SO busy, I haven’t posted a blog in a long while…so as I’m sitting here trying to figure out what to write, this…
-
How to Leverage Your Relationships With New Influential People You Meet
In the past 6 months, I’ve met over 150 people, or probably more than that, simply because I traveled to some conferences and workshops where like-minded entrepreneurs gather. At those meetings, I simply meet a lot of people and give away a lot of cards, and I also get my share of cards. The real question here is how you leverage those new folks you meet. How can you turn them into more influential and helpful relationships? I’ve created some step-by-step guidelines that I’ve used over the past years that have helped me cultivate these relationships. This is what I do when I go to a conference or workshop and…
-
One of the Most Important Words That Will Help You Build Your Business
There are many words that are incredibly important in business. However, lately I think this word tops them all when it comes to building a very successful business… that word is: Relationships. You can have seven different business degrees, you can understand every nuance of successful business ventures, and you might have the best product in your industry. But if you don’t have the ability to develop and grow successful relationships, you’ll find yourself working ten times harder to achieve every goal… and sometimes you won’t be able to achieve them at all. Dan Kennedy, the millionaire maker, has told me the strategy several different times. He never lets one…
-
How to Fine Tune Your Facebook and Turn Your Followers Into Customers
There’s been much talk about Facebook and how it’s growing so big so fast that now Google is starting to be concerned. So look out for some fascinating adventures and changes with this. If you haven’t noticed on the right hand side of Facebook, they’re now heavily promoting their ads feature. The cool thing about this feature is you can highly target your market and who sees your ad. That is pretty cool, something Google can’t do… yet… So what I wanted to do here is give you a couple of tips that you take to tweak your Facebook page that will help you get noticed and will help you…
-
How You Can Turn Social Media into Dollars for Your Business
It seems is all the rage these days and the goal of using it is to ultimately make more money. You do this by getting more clients and building your list. What I’m hearing over and over again is “how do I really turn those Facebook followers into money?” and “how do I get my hundreds or thousands of Twitter followers to buy from me?” And another one, “what are some other ways I can use social media to turn all my efforts into real money?” Well, these are the questions I’m getting asked on an almost daily basis from my clients and colleagues. So I set out to find…
-
7 Proven Ways Scarcity will Help Close Your Prospects
“Time is running out, there’s not many left, we’re almost sold out, for a limited time, you better hurry…” Do any of these phrases sound familiar? Well, if you’ve ever watched an infomercial , the QVC channel, or know of direct response marketing, you’ll be familiar with all or some of these phrases. These are key phrases to prompt a prospect to buy your product or service now and not wait. In marketing terms this strategy is called “Scarcity,” and it’s used a lot! In fact, I want to recommend a book to you. If you don’t have this, stop now and go here and pick up a copy- Robert…
-
Product Launch Disasters, Delayed Planes & Flat Tires
What do you think these three things have in common? Well besides the obvious, that we wouldn’t want any of these to happen to us, or wish them upon anyone else… The commonality in these three things, is each of them has happened to me… Thankfully only two of them have happened in one week, the other one occurred many moons ago. So the two I had happen to me this week are the flat tire and the delayed plane. The ironic part about the delayed plane is not once in my 7 trips I’ve taken this year was I ever delayed or have any issues flying. So the one…
-
Missed Product Launch Opportunities or Creating Money-Making Products….
Hmm, as I sit here in my comfortable laid back office, enjoying this amazing spring type weather in June in Jersey, the dog is sleeping at my feet, and I’m having twinges of second thoughts for having to cancel my trip this week to Jeff Walker’s Platinum Product Launch Mastermind Group. I know, I know, I made my decision and it’s all said and done, but it doesn’t stop those thoughts, you know the ones that just pop in your head to mess you up. Those thoughts driven by the ego to stop you in your tracks… Thank goodness I can recognize them right away now and not pay them…
-
Luck is related to choices….
This is what Dan Kennedy said to me — “Luck is related to choices…” This totally made me hunker down and think about this very deep statement. You see I’ve believed in luck all my life, but I never thought it had anything to do with me and my choices. I always thought that the luck was simply about being in the right place at the right time, or maybe even silly as it seems, because I’m part Irish. I NEVER thought it was because of something I did. So here was Dan Kennedy, the millionaire maker, telling me over dinner that luck was about choices… Since that dinner I…
-
Your Singing Frog Won’t Make You Rich If Nobody Sees It!
There’s an old cartoon that taught me an interesting lesson. Odds are, you might have seen it a thousand times, but I bet you’ve never watched it as a learning tool for your business! In the cartoon, a man is down and out on his luck. Then, one eventful day, he finds a frog. But this is no ordinary frog… it can sing and dance! The man immediately sees dollar signs and realizes this little green guy will make him rich! So he rents out a theater and puts a sign in front of the building, saying “SINGING FROG!” Well, nobody comes to watch it. So he thinks for a…
-
The Process of Getting New Clients…
I wrote this while I was sitting in the President’s Club in Cleveland, on Sunday, waiting for my plane back home to New Jersey. I was going over all my notes I took from Dan Kennedy & AWAI’s Business of Copywriting Workshop. As I was looking over my many pages, it struck me that this might make for a good blog this week. The focus of his workshop was on the BUSINESS of Copywriting. I was at this conference because Dan had asked me to speak. He thought my story of how I’ve used his principles to grow a really nice direct response marketing, coaching, and consulting business might help…
-
Decide That You Will Succeed & Then Do it!
Sitting here in Dallas at the Glazer-Kennedy Superconference I’m reminded what success really is… In fact, I just heard Joan Rivers speak and then met her afterwards. What an inspiring woman. Not only is she funny, she’s also resilient and incredibly successful with her jewelry business. She has the biggest most successful jewelry business on television. The lesson I learned from her today is that she had many failures along the way, and lost her husband (he committed suicide) because of these failures. What I loved about Joan is that not only is she resilient, she always says a resounding “Yes” to her success. I love this because I’ve actually…