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Do You Truly Connect With Your Clients & Prospects?
One of the biggest mistakes I see in marketing is the idea that advertising is purely a numbers and branding game. If you can get enough people to see your name or your product, you’ll eventually get the sale, right? Wrong. Many companies waste millions of dollars on marketing because they ignore a vital part of the process: Truly Connecting with your clients on a deeper level. I’ll let you in on another one of those marketing secrets that aren’t really a secret… Getting other people to talk about you is much more powerful than anything you can say about yourself. That’s the reason people research a product before they…
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Success equals: inspiration, perspiration and a little bit of “woo woo….”
I’m sitting here on vacation in Sedona, don’t yell at me for “working.” The real thing is, writing isn’t work for me at all, I truly love to do it… This is such a spiritual and artistic place, it got me thinking… That’s when it hit me, I noticed for the first time how long it actually takes for my heart to catch up with my head. I mean I know stuff, a lot of stuff, I constantly read, go to workshops, conferences, etc. And then I start hearing the same thing over and over again. Yet the truly amazing part is sometimes how long it takes from knowing it…
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What Mark Twain, Cats, and Bad Dining Experiences Can Teach Us About Our Business
Part of growing up in the south (I grew up in New Orleans) is many people spout quotes from great southern writers like Mark Twain. My recent travels and experiences have led me to share with you one of my favorite quotes from him (cat lovers will appreciate this) – “If you hold a cat by the tail you learn things you cannot learn any other way.” I love this quote because it sums up a very important fact of life: Education and training is important, but experience can be the best teacher you’ll ever have! In one of my earlier blogs, I talk about how seeing rain beating against…
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5 Tips to Maximize Attending Your Next Event
One way I’ve really been able to boost my business and get more new clients is by attending the same 3 conferences each year. Obviously, there are many other benefits of attending conferences, which I will soon reveal to you. The real key is that conferences are a great tool for networking and finding new business. Don’t be afraid to introduce yourself to people around you. It is always hard to take that first step but if you are like me, there is always someone that catches my attention and I really would like to talk to that person and ask them a question or two so just do it!…
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Don’t Give Up Before the Miracle – Geaux Saints!
Another one of my favorite quotes from my amazing coach, Ms. Debbie Phillips (www.debbiephillips.com) – “Don’t give up before the miracle!” This quote has been around the corner whenever I needed or didn’t even know I needed it. Funny how that happens, things enter our consciousness and our awareness usually when it’s something we need right then. (My second favorite quote is “Life is a series of thousands of tiny miracles,” Mike Greenberg.) I’m going to tell you something that I haven’t told anyone… I almost gave up, almost threw in the towel on my business. It was 4 years ago. I had started my new direct response marketing business…
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Quick Refresher on Setting Your Goals for 2010
I love the first few weeks of January. The weather outside is cold and somewhat frightful. The days are short and the trees are bare. The holidays are over and it’s time to start planning another amazing prosperous year. A time to think about the whole year ahead of us! What are your plans for 2010? The sky is the limit for the year. The real fun is realizing that and figuring out your goals, writing them down and then working on creating a plan to match those goals for the year. Do you know that most people get tripped up because they short change themselves and don’t think big…
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Some Tips For a Stress Free Holiday…
As I’m writing this, I just finished making yet another batch of Christmas cookies. Then I had to hurry up and get cracking on this blog or you wouldn’t be reading it right now! For me there’s always a love-loathe relationship with this time of year. I love the holidays because there are so many fun traditions, time to spend with family, friends, great food and wonderful holiday treats. The loathe part, or rather the dislike part comes in with the stress of shopping, buying and wrapping presents, plus writing and mailing cards, making of cookies, and on and on… The good news is my holidays are so much better…
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The Real Secret to Being Incredibly Successful Selling Online
I was debating back and forth whether to write about this or not because the “real” secret to being incredibly successful selling online is that it’s really NOT a secret at all! In fact, everyone who sells online inherently knows this so called “secret,” but the real challenge is in creating it and making it happen. So are you ready? Here’s the secret – The real trick to being very successful in selling online is building a relationship with your prospect and customer. That’s it. This is the key, to create and connect on an emotional level with your prospects and customers. And not only connecting with them, but diving deeper into…
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How You Can Get More Clients Now, In Any Economy…
Aren’t we supposed to be in a recession this year? If so, please tell me why I’m having the best year yet in my business? Why is my business booming and other businesses are not? This is a huge question and guess what? I do have some very important answers for you, answers that you might want to take note of and even do some of these things in your business – start now. What I’m going to reveal to you really works, and I know they work because they’ve worked for me and my clients and countless others I’ve learned them from, so here we go, get ready to…
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What My Chestnut Chasing Dog Taught Me About Implementation & Getting More Done!
It’s fall here in New Jersey and I know that not only because there’s a little chill in the air and the leaves are just now starting to change… I know because now when I go to South Mountain Reservation and walk my rescue dog Lily, she chases after all the chestnuts falling from the trees. The whole scene is actually quite comical, albeit sometimes a little frustrating. We get a pretty good pace going, then all of sudden we come across this huge patch of several hundred chestnuts on the ground and more falling. (In fact, I have to be careful and often dodge those falling from the trees…
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Is resistance the “real” dream killer?
Much debate goes on about what kills dreams these days, and of course there are many things. But, how many of these things can be directly attributed to the person themselves? What I mean is, instead of blaming the world, money, people, competition and everything outside of us, why not look within us first. I just finished this book, The War of Art, Break Through The Blocks and Win Your Inner Creative Battles by Steven Pressfield. It was given to me at a Dan Kennedy workshop called the 7 Figure Academy. The sole focus of this workshop was on the 7 ways to take your 6 figure business to 7…
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How Bowling Helped Me Be A Better Entrepreneur…
The number of times I’ve gone bowling at an actual bowling alley could be counted on both hands. I went a couple of times when I lived in New Orleans (I grew up there until I moved away after going to LSU for college.) they had this great place called the Mid-City Lanes Rock-N-Bowl on the corner of Carrolton and Tulane. It was this great old bowling alley that was up these really steep stairs and it wasn’t just bowling. They had great Louisiana cuisine, (gumbo, crawfish etouffee, po-boys, etc.) and they had live local bands playing while you bowled. It was so much fun, having a beer, eating great…
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Why How People Learn is Crucial to Your Business
In my printed newsletter from July, (If you’re not getting my FREE printed monthly newsletter, click here to sign up!) I promised you that I’d explain the 4 Top Secret Ways in which people learn and why these are crucial to your business. Eben Pagan introduced me to these learning styles at his Guru Workshop in LA, and he got these from Dr. Wyatt Woodsmall. He’s a certified master trainer and master modeler in NLP and has over 25 years experience in behavior modeling and training. Discovering these styles was a fascinating revelation to me, not only because we all learn differently, but the fact that we can then use these…
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How to Fuel and Grow Your Business with Your Mistakes
Have you ever sent out an email to a bunch of folks and later found out that there was an egregious typo, or maybe you got a fact wrong, or maybe you forgot a word, or had a wrong date and on an on? The worst of it is that you didn’t find it, that one of your prospects, or maybe it was one of your clients took time out to tell you about your error. Well I can tell you from going through this experience more than once, it’s no fun making mistakes, simple ones like typos in your advertising, or in your email, and even more complex ones…
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What is Information Marketing?
Have you ever heard of the information marketing business? It’s a fascinating space that I stumbled upon three years ago. It’s really an interesting niche market, filled with people who sell information. This isn’t any old information though. Most of these folks are amazing experts in their field and hence have created products, courses, newsletters, and membership sites to share with their clients and prospects. Why do these people get into the Information Marketing business? There are several reasons, other than the obvious one which is making a lot of money. Here are some key reasons to get into this business: 1) You don’t really need a staff in this…