• Attitude,  Challenges,  Coaching,  Entrepreneurs,  Marketing,  Mindset,  Motivation

    The Science-Backed Magic of Visualization

    Core Article:   The Science-Backed “Magic” of Visualization Two Paragraphs I’m Pondering: “Imagination is more important than…” Powerful Affirmations to Inspire: “I release worries…” Book Review: Think and Grow Rich by Napoleon Hill Cool Stuff: Why do we call psychiatrists “shrinks?” AI Info & Resources: Interesting AI survey insights about small businesses The Science-Backed Magic of Visualization Back when I was hired to run launches for some big-name entrepreneurs, it wasn’t just about crafting a smart strategy or hitting the right numbers. It was about helping people see what was possible—before it actually happened. One client in particular still stays with me. She had it all: the expertise, the content, the…

  • Attitude,  Challenges,  Coaching,  Entrepreneurs,  Marketing,  Mindset,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity

    How A Weekend Project Turned Into A Mindset Shift

    Core Article: How A Weekend Project Turned Into A Mindset Shift Paragraph I’m Pondering: “When we convene day upon day in the same space…” Powerful Affirmations to Inspire: “My mind is clear…” Book Review: Turning Pro by Steven Pressfield Cool Stuff: Finally, an answer to my shower thoughts… AI Info & Resources: Robots powered by insect brains… huh??? How A Weekend Project Turned Into A Mindset Shift This past weekend we had some really nice cool weather, which was very uncustomary for 3-digit summers in Redding…  So my spouse and I decided to finally tackle something that has been on our home to-do list for what feels like forever—build the…

  • Attitude,  Challenges,  Coaching,  Entrepreneurs,  Mindset,  Motivation,  Overcoming Obstacles,  Taking risks

    The Kindness of Strangers

    Core Article: The Kindness of Strangers Paragraph I’m Pondering: “…being vulnerable is a measure of our fear and disconnection.” Powerful Affirmations to Inspire: “Opportunities flow to me…” Book Review: Daring Greatly by Brene Brown Cool Stuff: I’m all about cool photos – check out these nature ones! AI Info & Resources: Is your AI hallucinating? Here’s why… The Kindness of Strangers Sometimes, the moments that shift us don’t happen in a big room with a spotlight. They happen on a quiet beach… or in a hospital hallway, hoping someone sees us. Below is a story I’ve carried for decades. I didn’t write it to teach anything. I wrote it because…

  • Attitude,  Balance,  Challenges,  Coaching,  Entrepreneurs,  Marketing,  Mindset,  Motivation,  Procrastination

    These 7 Questions Changed My Life And My Business

    Core Article: These 7 questions changed my life and my business Paragraph I’m Pondering: Be careful of your thoughts because… Powerful Affirmations to Inspire: “I celebrate my progress and…” Book to Check Out: The Five Secrets You Must Discover Before You Die by John Izzo Cool Stuff: Yep, in the Netherlands, fish can ring doorbells, really! AI Info & Resources: How AI is helping a paralyzed man move a robotic arm… These 7 Questions Changed My Life And My BusinessInspired by John Izzo Imagine sitting across the table from the older, wiser version of yourself. Sure, your older, wiser self has weathered many storms. Built and created things. Taken massive leaps…

  • Attitude,  Coaching,  Entrepreneurs,  Marketing,  Mindset,  Motivation

    A Little Love, A Lot of Mindset: The Soulful Marketing Journey…

    Core Article: A Little Love, A Lot of Mindset: The Soulul Marketing Journey… Paragraph I’m Pondering: “When we hoard what we have been given, we block the…” Powerful Affirmations to Inspire: “I nurture my relationships with love…” Book Review: The Spirituality of Imperfection: Storytelling by Ernest Kurtz & Katherine Ketcham Cool Stuff: The perfect body shape that wins hoola hoop contests! Seriously 🙂 AI Info & Resources: How to make the most out of AI by lowering your expectations… A Little Love, A Lot of Mindset: The Soulful Marketing Journey… I truly do love connecting with you each week, I do. It’s something I look forward to every Monday when I…

  • Attitude,  Balance,  Challenges,  Coaching,  Entrepreneurs,  Mindset,  Motivation

    Do you talk to yourself too? Or is it just me…

    Core Article: Do you talk to yourself too? Or is it just me… Paragraph I’m Pondering: “There is nothing more important to true growth than…” Powerful Affirmations to Inspire: “The more I give, the more I receive. I am abundant in every way.” Book Review: The Untethered Soul: The Journey Beyond Self by Michael Singer Cool Stuff: It’s Christmas trivia at its best! AI Info & Resources: Need help with last-minute holiday shopping? Can AI really help? Do you talk to yourself too? Or is it just me… I feel like most of my life, I’ve been on this quest of discovery and deep diving into tons of knowledge, courses,…

  • Attitude,  Challenges,  Coaching,  Entrepreneurs,  Goals,  Mindset,  Motivation

    Stop Searching: The Solution Is Right Here

    Core Article: Stop Searching: The Solution Is Right Here Paragraph I’m Pondering: Believe it can be done… Powerful Affirmations to Inspire: Capacity is only a state of mind Book Review: The Magic of Thinking Big by David J. Schwartz Cool Stuff: If you’re looking for some inspiration for Ads…. AI Info & Resources: How to use these AI tools to expand your options Stop Searching: The Solution Is Right Here You might have heard the famous Zen quote, “If you see the Buddha, kill him.” It’s a pretty blatant and jarring thought. Yet, the meaning behind it is one that’s incredibly powerful as a mindful, purpose-driven entrepreneur. It’s so easy…

  • Attitude,  Challenges,  Coaching,  Entrepreneurs,  Goals,  Mindset,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity

    The Real Secret to Creating Outrageous Success (It’s not what you think.)

    Core Article: The real secret to creating outrageous success. (It’s not what you think.) Paragraph I’m Pondering: Don’t sabotage the work… Powerful Affirmations to Inspire: “Every step I take brings me closer to my vision of success…” Book Review: The Practice: Shipping Creative Works by Seth Godin Cool Stuff: Who said there were secrets to aging? AI Info & Resources: An AI scientist – whaaattt? The Real Secret to Creating Outrageous Success (It’s not what you think.) This week, something hit me on a deeper level about how I approach my work, my value, and how I want to show up and make a bigger impact in the world… I…

  • Lets do some time traveling
    Alchemy,  Attitude,  Challenges,  Mindset,  Motivation

    Let’s Do Some Time Traveling :-)

    Core Article: Let’s Do Some Time Traveling Together 🙂 Paragraph I’m Pondering: Infinite riches are all around you… Powerful Affirmations to Inspire:  I am worthy of financial success… Book Review: Reversing Alzheimer’s: The New Toolkit to Improve Cognition and Protect Brain Health by Dr. Heather Sandison Cool Stuff: The 25 Most Influential Women of 2023 AI Info & Resources: Stop AI from rewiring your brain Let’s Do Some Time Traveling Together 🙂 Before you think I’ve lost it (and believe me, sometimes I think I have ;-), this is actually a fascinating topic. It straddles the “woo woo” magic of manifestation, and thoughts become things, as well as studies that…

  • Attitude,  Coaching,  Entrepreneurs,  Mindset,  Motivation,  Procrastination

    What would happen if you decided to be average?

    This Week’s Soulful Marketing eNewsletter Highlights: Core Article: What would happen if you decided to be average? Paragraph I’m Pondering: It’s a shift towards authenticity, integrity, and transparency in every interaction Powerful Affirmations to Inspire: You are a visionary leader! Book Review: Make Your Idea Matter: Stand Out With a Better Story by Bernadette Jiwa Cool Stuff: The theme this week is ultra weird – like space junk and Kellogg’s new bizarre cereal flavors. AI Info & Resources: Did you know Amazon doesn’t make the majority of it’s money from it’s online store… What would happen if you decided to be average? It’s been a little over 30 days since I started a project and…

  • Neuro pathways goal achievement
    Attitude,  Challenges,  Coaching,  Entrepreneurs,  Goals,  Motivation,  Overcoming Obstacles

    Struggling or frustrated with growing your business? Neuroscience can help….

    This Week’s Highlights: Core Article:  Struggling or frustrated with growing your business? How Neuroscience can help…. Cool Stuff: 10 Best Hiking Trails In the U.S. AI Info & Resources: Build an AI Agent For Your Business Struggling or frustrated with growing your business? How Neuroscience can help. Have you ever been frustrated, struggled and maybe had a time where you were thinking about throwing in the towel when it comes to running your business? Since I’ve been running my business for 18 years now, I want to come clean. I definitely have experienced that once or twice, and it’s not a fun place to be in. It’s downright scary and…

  • Growth is hard Soulful Marketing
    AI - ChatGPT,  Attitude,  Challenges,  Coaching,  Entrepreneurs,  Mindset,  Motivation

    Growth is Hard & Kind of Sucks Until it Doesn’t

    This Week’s Highlights: Core Article:   Growth is Hard: How To Live Into The Challenging Questions Cool Stuff: If you’re a research geek like me – check out the latest in Consumer Buying Trends. AI Info & Resources: What is an AI hallucination? And should we stop them? Growth is Hard: How To Live Into The Challenging Questions In this week’s eNewsletter, I want to delve into some mindset exploration with one of my top 10 all-time favorite quotes that was given to me by a dear friend when I was going through some challenging times in my life:“Be patient towards all that is unsolved in your heart and try to…

  • Soulful Marketing Blog - RIchard Branson
    Clients & Customers,  Entrepreneurs,  Marketing,  Motivation,  Questions,  Taking risks

     Behind the Scenes With Richard Branson

    This Week’s Highlights: Core Article:   Behind the Scenes With Richard Branson—From Record Shops to Outer Space Cool Stuff: Scrolling social media for those delicious food recipes? These award-winning photos are mouthwatering AI Info & Resources: It’s May! Time to uplevel your productivity? 🙂   Behind the Scenes With Richard Branson—From Record Shops to Outer Space After I got back from our trip to the UK last month, I recovered from some bug I had caught and was flipping through some documentaries on HBO Max. That’s when I saw one about Richard Brandson. (It’s also on Prime and Apple TV.) I’ve always admired him, and in fact, a little side note—I met…

  • amplify your messages across multiple mediums.
    Clients & Customers,  copywriting,  Entrepreneurs,  Marketing,  Media,  Motivation,  Taking risks

    Mamma Mia, Here I Go Again… My My…

    This Week’s Highlights: Core Article:  From Vinyl to Viral: How to Multiply Your Messages Across Mediums Cool Stuff: Which Tarot Card Are you Professionally (Hmm, this site analyzes your LinkedIn Profile. 🙂 AI Info & Resources: Want a More Effective Social Media Strategy? Check out this AI Inspired Strategy. From Vinyl to Viral: How to Multiply Your Messages Across Mediums My My, here’s another amazing strategy blog inspired by ABBA! “Knowing me, knowing you, there’s nothing that we can’t do!” 😉 Thanks for all the comments and feedback from my ABBA email two weeks ago. There are so many more terrific content strategies from ABBA that I simply had to…

  • Shannon McCaffery
    Attitude,  Challenges,  Clients & Customers,  Entrepreneurs,  Goals,  Mindset,  Motivation

    Aligning Your Work & Life with Your Deepest Values

    Let me tell you a quick story – (Adapted from Melody Beattie’s More Language of Letting Go.) Two monks were walking along the sidewalk during a heavy rainstorm. They came across a nicely dressed young woman stranded because she couldn’t cross the street without getting soaked.  One monk, without hesitation, picked her up and carried her over the puddles to the other side of the street. The other monk was furious that he did that. They have a vow of celibacy and not having contact with women. The monk who carried the woman replied: “I left that girl back on the corner. Are you still carrying her?”  At the heart…