• copywriting,  Entrepreneurs,  Marketing,  Product Launches

    Foolproof way to stop failing when it comes to launching new courses or products…

    Have you ever had an idea for a course, product, or even a membership? What happened? Did you ever create and launch it? What were your sales? Did you ever launch it? Or maybe your sales were disappointing – what happened? These are all questions I ask my potential dream clients. As an influencer, you probably have several terrific ideas. Yet often, follow-through can be challenging. And even frustrating. It’s not fun putting months or even years of your time into creating something and never selling it, or when you do, your sales are so low it’s sometimes soul-crushing. I know this because this is something I work with my…

  • Balance,  Coaching,  Motivation,  Productivity

    How to develop your second brain & get more done!

    Back in the fall of 2010, I had the opportunity to meet one of the greats of business and personal development. He’s written over 70 books, created over 300 courses, and is considered a top coach and consultant. His book was one of the first that I read when I started my business – Maximum Achievement (Others – Goals!,The Psychology of Selling, andChange Your Thinking Change Your Life.) I learned so much from him when I started my business. I was working for a client at his live event, and this man was presenting. I was thrilled when my client gave me the opportunity to meet and connect with this person. This man was…

  • Clients & Customers,  Entrepreneurs,  Implementation,  Marketing,  Product Launches

    Do you know this secret of why people buy?

    I was sitting on a Zoom call with a client brainstorming some email copy. She’s a Personal Lifestyle Designer and needed to get an email out to connect with her people about some offers and talk about summer clothing options. Memorial Day is coming up, and it’s a good time to connect with her list about upgrading their wardrobe. All the ideas she was coming up with were good, yet they’ve been done before. We needed to go deeper on an emotional level to really connect with her dream clients’ deepest fears, struggles, and desires. It was then that I started sharing some examples of how we could go deeper with…

  • Challenges,  Coaching,  Entrepreneurs,  Goals,  Overcoming Obstacles,  Productivity

    I have a confession to make…

    As I’ve said in many emails before – I truly do love to learn. It motivates me, and it’s even more inspiring to share what I learn with you and with my clients. This is where my confession begins – with my ABL (always be learning) attitude, I’ve bought a lot of online learning products over the years. Here comes the confession part – because of the above, there are quite a few courses that I’ve NEVER finished. THERE I said it. Whew. Am I alone in my confession? Have you ever bought any online learning products that you’ve not ever finished? Sometimes it’s kind of the worst feeling. Almost…