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You are Who You Hang Out With…
Have you ever heard this before? I didn’t start hearing this until after I hired my Executive Coach, 12 years ago. The concept of hanging out with people and becoming more like them was a total foreign idea to me. I had really paid no attention until my coach and I started talking about it. And it’s funny, once I started paying attention to it I got it and knew I had to make some changes in my life… There were some very negative people in my life who were totally zapping my energy, (My coach called them “Negative Norberts.”) not too mention the ones who were more like time sucking…
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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Testimonials, Website
Creativity + Testimonials = Results
In a fast pace world of marketing, one of the best ways to stay ahead of your competition revolves around one word: CREATIVITY. So today I am going to show you how combining a little bit of creativity with your testimonials yields great results. No matter where you are using your customer testimonials, you want to present them in a way that pops out to the reader. Be honest – how many of you have visited a website selling a product and you find at the bottom of the page a BUNCH of writing and small pictures? Now be honest again – because it is in a format that seems…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Survey Tips & Techniques, Technology, Website
Whose Shoes Are You Walking In?
Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer. Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same. Have them document what they see…
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What’s all the Fuss About EzineArticles.com and Content Anyway?
Having a blog should be a key part of your strategy to drive traffic to your website. Search engines love blogs because they are so timely and are constantly adding things to keep folks informed and up-to-date. Yet, here’s the deal: if your content isn’t any good, all the search engine results in the world will not help you. You really have to develop your valuable content first. High quality content is crucial to fuel your business and increase traffic to your website. Content alone can entice the reader to check out your website and return for more. Therefore the content you deliver must be valuable, giving helpful tips and…
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Blogging, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Product Launches, Technology
You created a blog… Now What?
The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start. If you already have a list it’s also…
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Discovering 4 Travel Secrets on my Trip to Martha’s Vineyard
Back at home now, I’m writing from my second floor office where the view out of my window is a bit dreary- the rain is back. Yet, as I sit and reflect about my trip to Martha’s Vineyard, it was far from dreary. In fact, I discovered 4 really cool secrets that I wanted to share with you. Before departing on our trip there’s the usual freneticness that goes along with any kind of travel these days requiring leaving your house for more than a few days. Since the summer is upon us, I know I’m not alone in my quest for sanity amidst the travel. Key for me was…
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Know When To Hold em, When to Fold em…
Remember this line from Kenny Rogers song The Gambler- “Know when to hold em, know when to fold em, know when to walk away and know when to run…” Well with this continuous talk of gloom and doom in the economy (I don’t watch the news anymore. Yet it seems people I talk to keep bringing up “the recession.”), this song came to mind which we could gleam some interesting things… For one, Hillary and Obama are all over the news this week. He finally declares victory and she’s chiding away from publicly announcing he’s got the nomination. Talk about “know when to fold em…” This whole thing to me…
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If money wasn’t an issue… what would you do for fun?
When I was going through a difficult time in 2004, after just being laid off yet again… I met the most wonderful person that really helped me during that difficult time. Her name is Tama J. Kieves and she wrote this fantastic book called- This Time I Dance! Creating The Work You Love… (which was just published in a new edition.) A friend I met at an unemployment seminar mentioned Tama to me and asked if I wanted to tag along to a seminar she was giving. It was the best thing I could have done at that time for myself. Tama is such a dynamic speaker and her story…