-
It’s a Lil Difficult Sometimes…
I so struggled a bit this week about what to write… (Highly unusual for me.) On the one hand, this is a marketing and launch weekly email where I focus on Marketing, Mindset, and Message. Yet, when the Supreme Court hands down a ruling to take away one of our Constitutional rights, it weighed heavier on me than I realized. it’s hard not to say something about it… AND, I also don’t want to make this into a pulpit for something that could be a hotbed of controversy, which is not what I’m about either… that’s not what you signed up for. How about I compromise… Let’s talk about a…
-
I have a confession to make…
As I’ve said in many emails before – I truly do love to learn. It motivates me, and it’s even more inspiring to share what I learn with you and with my clients. This is where my confession begins – with my ABL (always be learning) attitude, I’ve bought a lot of online learning products over the years. Here comes the confession part – because of the above, there are quite a few courses that I’ve NEVER finished. THERE I said it. Whew. Am I alone in my confession? Have you ever bought any online learning products that you’ve not ever finished? Sometimes it’s kind of the worst feeling. Almost…
-
Alchemy, Challenges, Clients & Customers, Coaching, Goals, Implementation, Outcome, Overcoming Obstacles, Product Creation, Taking risks
What kind of help do you give your clients or colleagues?
Have you ever worked with a client who had some specific things they wanted you to help them with and you weren’t sure these things would work? What did you do? 1. Did you go along with them and give them advice and simply do the work they wanted? 2. Or did you tell them their plan had some flaws and wasn’t as good as it could be, and you proposed to help them come up with an even better plan? Seth Godin recently mentioned this kind of help in his blog. The second option is actually rarer – and in fact, more useful. Plus, it’s a bit harder to do. You have…
-
By defying logic you can create incredible success – hmmmmm
I love counterintuitive ideas and things that really get my mind spinning – much like a chew toy does for a dog… The one I want to share with you today is about how when you *defy logic. You can actually create some tremendous success. No, I’m not talking about feats of engineering or technology. I’m talking about the idea of perception vs. reality. And about alchemy and magic. Let’s say you think of a good idea for a business. And it’s really a good idea, one that others have done, yet, you’re going to turn that industry on its head. Yet, when you share the idea and if you start…
-
The shower debacle – guides are essential!
It’s hard to believe it’s already been six weeks since we’ve been in our house. And we definitely love it and the dogs too! We created a long term plan of some things we want to change and renovate. What we didn’t expect was that we’d have to do some now. On Sunday, I hear a yell from the bathroom for help. It’s my spouse who’s standing there, holding the shower door that had fallen off. I went in to help her and saw that the hinge had broken. So what do you do when that happens? Of course, you Google “fix shower door!” We found a shower glass replacement…
-
Boots on the ground marketing…
Have you ever done any “boots on the ground” type of marketing? You know, the kind that involves going door to door, or maybe setting up a table at a fair or a booth at an event? This type of marketing can be the most rewarding and yet the most exhaustive as well. The interesting thing to note is that when it’s done well, it REALLY works. What does done well essentially mean: In Your Marketing Materials – Take a direct response approach where you’re using these 5 elements of the sales message: Check out my friend and stellar copywriter Julie– Make sure you have defined your dream client(s) and where…
-
Does this ever happen to you?
Sometimes I sit at my desk, staring at my three computer monitors, wondering if everyone who has a business online struggles with the same issues… Like today, I’m trying to stay on top of my “subscriber” email box, so it doesn’t get to 12k emails ever again. Thank goodness for my new assistant, who’s been helping me keep it around 300 or so unopened… Before you jump ahead in thinking that my “Subscriber” inbox is out of control and how do I answer emails, etc.… You need to know that this email box is for all the products, services, newsletters, and lists I buy or subscribe to. So when I’m writing…
-
It’s Moving Day – Ready?
My executive coach always shared with me how important it is that you have a plan for EVERYTHING. And she had a saying – “Planning promotes perfect performance.” Well, in this instance, I had a plan, yet, things came up as they do, which delayed some packing and other plans to get the house in order. What’s interesting is no matter how much I plan, it’s like our stuff keeps multiplying! I think it’s a phenomena that all people who are moving experience – am I right? Every time I turn around I see stuff to pack. I’ve been at it for the past 3 days, and now my brain is on…
-
Challenges, Coaching, Entrepreneurs, Implementation, Motivation, Outcome, Overcoming Obstacles, Questions
This is Not for the Faint of Heart
Two weeks into 2022, it’s already proving to be somewhat of an adventure and not for the faint of heart. Interestingly, “Adventure” is my word for the year, and it didn’t disappoint. I like picking a word for the year that I use as my decision touchstone. There was an excellent article in the NY Times if you want to discover more. I think I mentioned in an earlier email that we’re buying a house. It’s about 10 minutes from our current one. Or if I didn’t, well here you go … 🙂 Now that we’re nearly done with the whole buying process (We’re closing today.), it has been a…
-
What makes a perfect 10?
Have you ever watched the Olympics Gymnasts and thought about what exactly makes up a perfect 10 score? The reason I’m asking this question is that while my spouse and I were on an early morning walk, we got to talking about this. I was sharing with her how I was making a ton of progress finishing the new guide I’m writing – Soulful Marketing Manifesto.She was curious about it, mainly because a manifesto is a document that declares and shares a new vision, approach of a new marketing movement. It sounds kind of serious, right? 🙂 As I explained my manifesto to her, it reminded her of a talk…
-
Traveling & Some Disney Adventures
I debated whether to share this with you or not. And then I said to myself – “Well, I promised to be real and transparent.” So here goes… Needless to say, traveling from the west coast to the east coast can be exhausting. You know what I’m talking about, when you have to get up at the crazy hour of 4am or earlier. (Or we sometimes call it “O’Dark 30”). The hilarious thing is the folks at the airport and airlines are making a big assumption that we’re awake and functioning at capacity – ummm yeah… The good news is it was a little delay, yet all was well traveling…
-
It’s Time to Make Peace With This…
Being on this planet for 50+ years, I feel like I’ve done a lot, seen a lot, and experienced a lot. Yet other times, I feel like such a newbie. Do you ever have that feeling? When it comes to Thanksgiving, several things come to mind. I mean, I have seen my fair share of this holiday. Yet, why must I do the same thing every year? Hmmmm it got me thinking… In fact, on my walk today, I was reminiscing about my favorite Thanksgiving – the one right after my 12-year relationship ended and Debbie Phillips (Founder WomenOnFire.com) and Rob Berkley invited me to spend the holiday in Martha’s…
-
Challenges, Clients & Customers, Coaching, Entrepreneurs, Marketing, Procrastination, Productivity, To Do List
Time keeps on Ticking, Ticking, Ticking Into the Future…
If you’re anywhere near my age group, you’re gonna recognize the lyrics I ripped my headline off from – and just to refresh your memory – the real lyrics are “Time keeps on slipping, slipping, slipping into the future… the song was “Fly Like An Eagle” by The Steve Miller Band. Why in the world am I starting off with some crazy lyrics from the 1970s? (By the way, I was only a mere middle school child then.) The reason is, (gasp) we have less than seven weeks before this year is done, complete, finished – over. That’s why I want to ask – what can you (or if you…
-
Do You Talk to Yourself?
This past week I’ve been having many more conversations with myself in my head than I’ve had in a while. Please don’t tell me I’m the only one that talks to myself!
-
Dealing with “Can you do this cheaper?”
Have you ever been in negotiations with a new client or customer, and they ask the inevitable question: “Can you do this cheaper?” Or maybe they try to ask it more politically – “How can we work together to get this proposal to only $8k instead of $20k?” What’s the best way to answer a question like this? When I get this question – all I want to do is send them this meme: Seriously though, let me take a couple of minutes to give you some insights on this question that seems to come up more often than not. I mean, we’re all looking for a better deal. Retail…