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How Bots, Apple Pie, and Storytelling Taught Me the Same Lesson

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September 25, 2025

How Your Life Story Connects to Those You Serve

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November 14, 2024

Have you ever had to put your business on life support?

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March 5, 2026

What do Snails, The Grateful Dead & Cassette Tapes all have in common?

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April 18, 2024

Decluttering Life: More Than Just Physical Space

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January 18, 2024

Upon reflection… what connects us

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January 20, 2021

What do ChatGPT, virtual events, and blank screens all have in common? Hmmmm

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May 22, 2023

If you ever procrastinate – this will help! Open up :-)

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October 12, 2023

Coming Out at 37: A Short Story

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January 13, 2021

In the throes of crazy town…

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July 27, 2023
  • Coaching,  Entrepreneurs,  Productivity,  Technology

    5 Must-Have Tools for Successful Entrepreneurs

    March 17, 2020 /

    During these bizarre times of COVID-19, I started looking at all the tools I use that help me be more successful (and productive), it really only boiled down to 5. I thought it might be helpful to share them with you, especially because all these tools just happen to be tech tools. And a lot of us are now confined to working from home, with the exception of me, I’ve always worked from home since I own my own business. (And FYI – I’m a Mac person – former PC user.) And hopefully, you know some of these, if not all of them, and maybe even using some! 1) Evernote…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity,  Taking risks,  To Do List

    The Productivity Secret That Will Change Your Life

    February 10, 2020 / 8 Comments

    One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…

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    Shannon McCaffery
  • Marketing,  Product Launches

    What in the world IS a product launch anyway…

    February 6, 2020 / No Comments

    Well, I’m writing this from 36k feet in the sky, heading to Arizona to attend Jeff Walker’s Product Launch Formula event and we also have our Product Launch Manager Platinum Coaching Group meeting.  The interesting thing when I fly is I often get asked the question of what I do.  And when I tell them I work with entrepreneurs and business owners to create information products and do their online product launches, they always ask me, “What is a product launch?” and they want to know more about them. So I thought this might make for an interesting blog post.  A product launch is an advertising event that promotes a…

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    Shannon McCaffery
  • Communication,  Entrepreneurs,  Marketing,  Product Launches

    The 3 Most Horrible Product Launch Mistakes Entrepreneurs Make and How You Can Avoid them!

    February 1, 2020 / No Comments

    Back in 2007 when I met Jeff Walker at his first ever PLF  (Product Launch Formula) event in Denver, Colorado, I was amazed at what he’d done to make money with his products by turning his selling of them into a value added, value laden, fun and entertaining  “event.”  He actually created a product about these launch events and called it “Product Launch Formula.” I’ve been doing tons of product launches for my clients since then, and I’ve amassed a ton of information on how to be successful with your launches. I’ve also amassed just as much info on what not to do so your launches don’t turn into flops…

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    Shannon McCaffery
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