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Getting Your Personality In Your Copy
Before I give you some of the mind-blowing lessons from what I believe is one of the greatest direct response marketing copywriters – Dan Kennedy, I wanted to share a quick story. Later in my career as an online strategic marketer, what was exciting to me was sharing the same stage with Dan at his request. Then later working with him and Glazer-Kennedy Insider’s Circle for a year. Working with him and actually meeting with him on several occasions, not to mention the two writing contests I’d won where he granted me two separate live, in-person (obviously before the pandemic) 30-minute consultations about my business. What I learned from this copywriting…
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Upon reflection… what connects us
Today is such an incredibly historic day on so many levels. It’s inauguration day for the next President of the U.S. – Joe Biden. Plus, the first woman of color and biracial descent to be the Vice President – Kamala Harris. I’ve watched and read so much about the day. I wanted this email to be a little different. I got up early to watch all the inaugural festivities, which, to be honest, I’ve not ever done before. Well, the last one, let’s just say, “he was not my president.” Plus, I think I was traveling that day. And before that, I caught glimpses of Obama’s, yet I was working…
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Coming Out at 37: A Short Story
I stared down at my coffee, swirled it a bit to mix the cream in with the coffee, and sank into my chair at the hip coffee house. It took me a whole minute before I could look up at my new friend and answer the question he just lobbed across the table to me. To anyone paying attention to our conversation, it might have looked like an innocent exchange. Yet, to me, it rocked me at my core. I kept thinking about his question over and over again in my head – “Shannon, you sound like you’re deeply in love with her. Have you told her how you feel?”…
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Dear Future Self – What a Year 2020 was – yikes!
Another holiday season almost under the belt – yay! This feels like it’s been the longest year ever. I still can’t believe I’ve been home in my office for nine months. That’s not ever happened before. Usually, I’m off traveling to meet clients, attend a mastermind, an event, or visit my mom. I’m sure you can relate. So, I was home long enough to put together a gingerbread type house for the holidays. Instead of gingerbread, it was made with Oreo cookies and fluffy white icing. I’ve not ever tried to do one of these before. And when you check out my picture, you will know why! I’m not sure…
