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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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Coming Out at 37: A Short Story

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January 13, 2021

Chipping Away Your Barriers to Success

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March 14, 2024

The Truth About Healing that Not Many People Talk About… 

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April 24, 2025

Stop Searching: The Solution Is Right Here

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October 3, 2024

You Are The Guru You’re Looking For….

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October 26, 2023

Sometimes you just gotta take a break…

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May 28, 2026

One of the best ways to discover yourself…

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February 12, 2026

How AI Taught Me an Upgraded Way to Communicate

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June 27, 2024

The Strategy that Works… Until It Wrecks Your Trust

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June 19, 2025

When Three Worlds (Buddhism, Neuroscience, and Marketing) Collided This Week…

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October 2, 2025
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Overcoming Obstacles,  Procrastination,  Productivity,  Questions,  Risk,  Taking risks

    Are You Hard Wired To Fail?

    March 16, 2012 / No Comments

    Do you ever set important goals and then find yourself really struggling and not being able to meet them? I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  New Year,  Outcome,  Productivity,  Prospects,  Questions,  Risk,  Survey Tips & Techniques

    How to Give Your Customers Exactly What They Want

    March 8, 2012 / No Comments

    Technique #1:  Start With Your Outcome, Not Questions  This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box. Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.” Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first…

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    Shannon McCaffery
  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Motivation,  Mystery,  Productivity,  Survey Tips & Techniques

    Solving the Mystery of What Your Clients Want

    March 1, 2012 / 2 Comments

    Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game. Unless… you know the secret of predicting exactly what your clients want and are looking for.  Today, I am going to share that secret with you. In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions: What do…

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    Shannon McCaffery
  • Balance,  Challenges,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Motivation,  Overcoming Obstacles,  Procrastination

    THE Way To Turn Your Annual Income Into Your Monthly Income!

    February 16, 2012 / 5 Comments

    Being addicted to learning is sometimes a hard road, especially when you’re an entrepreneur like me who LOVES to go after those shiny objects.  I’ve been doing a tremendous amount of travel over the past year, attending a ton of events and feeding my learning machine addiction. Yet the one thing that’s eluding me after 6 years of being in my own business is “HOW” do I push my business past the 6 figure mark?  I’ve been incredibly successful over the past 6 years, yet I still want more for my business. I want to reach that 7 figure mark and I want to do within the next 3 years—is…

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    Shannon McCaffery
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