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Case Study – REI – How they use Soulful Marketing Principles
I’m excited to dive into a more extensive case study with you. We’re going to explore some core principles of Soulful Marketing, and how it has created immense success into some well known niche brands. My hope is that it will spark some creative ideas on how you can weave these principles into your own business. Let’s take a look at one of my favorite stores/brands – REI. Alice and I have been to most of them in Northern CA and Oregon! We plan on camping later this year and had to stock up on some stuff. That’s why I decided they’d be a terrific case study. Before I share…
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What do ChatGPT, virtual events, and blank screens all have in common? Hmmmm
A couple of weeks ago, I attended a live virtual 3-day event – Product Launch Formula (PLF Live). I attended this event in person many times until the pandemic hit, and as you know – there weren’t any more in-person live events. And the people behind this event decided to keep it as a virtual event. I get it because they never were able to get more than around 900 people in-person. Virtually at this event, they had almost 2k people attend from all over the world. What do you think about virtual events? Have you attended a 3-day online one before? I honestly don’t like them. The thought of…
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What type of entrepreneur are you?
Just got off a call with a person I met online at a Trends Newsletter networking event. (If you don’t know what Trends is – I’d highly recommend you check them out. Especially if you want to connect with like-minded entrepreneurs.) The funny thing is I’m not usually on these networking calls. And the only reason why I was on it was because I didn’t read the whole email. I thought it was their newsletter expert speaking – my total bad for quickly skimming that email. Please tell me I’m not the only person who’s jumped on a Zoom call thinking there was a speaker and I could be invisible — turned out…
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Attitude, Challenges, Clients & Customers, Communication, Entrepreneurs, Marketing, Prospects, Questions
Is your business like Nike? Lessons from an athletic shoe company
Last week, I shared about how your business changes over the years and how that change will impact your dream clients/customers. My core message was to ensure you connect with your power dream clients/customers and interview or give them a survey so you can take into account their needs before you implement your changes. This week, I promised to share some interesting insights from Nike (and the athletic shoe industry) – focusing on sales from a unique perspective. And how these insights can help your business. My spouse, during her college years, supported herself by working part-time at Athlete’s Foot. She was one of their top salespeople. She knows running and athletic…
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Challenges, Clients & Customers, Dog Marketing, Entrepreneurs, Marketing, Product Creation, Product Launches, Questions
Change is Inevitable
When I worked in Corporate America in the late 1990s and early 2000s, I had an amazing executive coach who I worked with for ten years. One of the things we focused on was how to deal with change, cuz at that point, I was dealing with at least two layoffs in three years. I often joked that I’d become a professional interviewer. The one quote that always stuck in my head about that time frame was, “Change is inevitable.” This is true, not just for your personal life. This is also true for your business. I guarantee over the course of your business. It will morph and change as you…
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Marketing lessons from a popular weigh loss app
I love looking at popular brands and then breaking down their online dream client experience to see how it works. Yeah, I’m kind of geeky like that. The fascination is not just about the how. It’s also about the who, the what, and the why too. My recent experience is with a brand you may know of – Noom. In this blog post, I want to share with you some of my discoveries about their dream client experience and how it can help you in your business. I’ve had many friends and colleagues who have raved about Noom for losing weight. I remember checking it out a while back and getting…
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Getting Scrappy & Curious – Let’s Go Down The Rabbit Hole
Come down this rabbit hole with me. :-) One of the main ways to improve ranking on Google searches is to get higher-ranked like-minded sites like Inc, Forbes, Amazon, GoodReads, and others to LINK TO YOUR SITE. (Yeah sometimes not an easy feat.)
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Your Words Matter – How to easily attract your dream clients
That’s why it’s more important than ever that what you write, and share emits your personality, vision, and values and ultimately connects with your dream clients. It’s about creating a powerful connection with your dream clients based on you being you - your most authentic and transparent self. Love this quote by Oscar Wilde that definitely rings true - “Be yourself; everyone else is already taken.”
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The psychology behind getting you to buy stuff…
I’m constantly curious about what tactics companies use to get me to buy their stuff. And believe me; there are some that do some very interesting manipulative maneuvers… So what exactly is the “Psychology behind getting you to buy stuff?” As you may know – people buy on emotion, then they rationalize their purchase afterward. Or they feel remorse and may end up returning it. Either way, there is a process that’s baked in psychology that fuels the sale. It’s about companies using hype language, browbeating you with fear, deadlines, discount popups, and flashing buy now buttons on their sites, or you will lose out on the deal of a lifetime.…
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Best conversion tips for your website
A few weeks ago, I had a colleague reach out to me and wanted my thoughts on a new website that she had just launched for her mom’s business. I always find it curious and fascinating to look at new websites. Especially when it’s someone I know, and I have a bit of a backstory. I’m always happy to look at people’s websites because I can give some actionable feedback after looking at the home page for only 1 – 2 minutes. (As an aside, if you ever want me to look at your site, schedule a complimentary call with me, and I will give you some actionable feedback on it.) Creating a website…
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The launch that simply wasn’t
Have you ever launched a course, product, or service and felt like you worked your tail off, and then the big day came……and it was crickets? A few trickles of sales came in, yet overall, it was a bit of a disappointment. Well, this happens way more than you think. The reality is there are SO MANY VARIABLES you have to get right to create a significant amount of sales for a launch. Most experts don’t tell you that you’re more than likely to bomb on your first and even second launch. This is why, as a soulful marketer, I always want to be honest and give the truth about what…
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Clients & Customers, Communication, Entrepreneurs, Implementation, Marketing, Motivation, Outcome, Product Launches, Prospects
The Final Fridge Adventure (Part 2)
Last week I shared with you part 1 of my spouse and I’s fridge adventure. I shared with you some insights into the first two appliance stores we perused. And I gave you some takeaways of what to do and not do when it comes to your business and attracting clients. You can access it here. In this blog post, I want to tell you about the third place we visited to peruse refrigerators. It was a very different experience. This store was more of an upscale local appliance store. We bought our washer and dryer there, so we knew they were reasonably top-notch. And we like supporting our local businesses. As soon…
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Challenges, Clients & Customers, Communication, Entrepreneurs, Goals, Implementation, Marketing, New Year, Overcoming Obstacles, Prospects, Questions
The fascinating adventures of Refrigerator Shopping… (Part 1)
It’s the beginning of 2023, and for me, it’s been a bit of a rocky start – with my New Year’s Eve CVD positive test, the cyclone rain bombs (and it’s still raining btw). And, finally, getting my Mom on a plane home… It was the best of times and the worse of times… 😉 I’m doing as much self-care as I can and focusing on what I’m grateful for… And one of those things is you! That’s why I wanted to share with you my spouse and I’s fascinating adventure of shopping for a refrigerator. I promise there will be some interesting lessons that will apply to your business.…
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My Best Soulful Holiday Marketing Tips
Earlier this week, I was on the phone with a client who said – “I cringe when I think about creating and sending out an email where I’m selling something this holiday.” She’s someone that just doesn’t like marketing or selling. That’s one of the many reasons why we’re working together. I totally get it when I tell folks what I do, and their immediate response is, “Oh wow, let’s connect cuz I definitely don’t like marketing and would love your help.” If you’re someone who’s just not into marketing or wants to be guided and learn a bit about how it can help your business – I’m here for you.…
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Have You Dropped This Ball?
A few weeks back, I shared a story about our smoke alarms going off in the middle of the night. It prompted me to ask you, is there anything that’s beeping at you in your business that’s keeping you up at night? I had some terrific responses, and wanted to share one from Martie McNab, Show&Tales, who took this concept in a direction that I thought was worthwhile exploring in today’s email. She said, “…if we market our business like those fire alarms – infrequently, sporadically, and in the middle of the night, we won’t be known, liked, or remembered.” In the initial stages, when I interview potential dream prospects, this…
